Last night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
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Seth Rogen reveals random people that have been in touch with him on Twitter on ‘Watch What Happens Live’ at SXSW
Lost Remote attended the taping of last night’s epic episode of Andy Cohen’s Watch What Happens Live from Austin, Texas during SXSW.
Seth Rogen and Dave Franco were the guests and social of course came up through the conversation. Here are the details.
Melanie Witkower, founder and CEO of Screen-Bridge who attended the taping told Lost Remote that Seth talked, “about the most bizarre people who have been in touch with him on Twitter and what they had to say.”