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Posts Tagged ‘Shark Week’

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Shark WeekShark Week never seems to bite off more than it can chew.

We wrote last week that ”‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s tally - related to Shark Week between August 10th and August 17th.

People couldn’t wait for ‘Shark Week‘ to begin this year, specifically (and perhaps, surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most buzz among ‘Shark Week’ programming.

Below, other ‘Shark Week’ social TV numbers from Facebook: Read more

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‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet

Shark Week
Cue the ‘Jaws’ soundtrack: the 27th year of ’Shark Week‘ is upon us and primed to take its biggest social bite yet.

Last year, ‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week. This year, the network will utilize Spredfast to incorporate Facebook Trending Topics, Hashtag Polling and live Instagram posts during broadcasts. Throughout the week, fans will also be able to see their Facebook posts featured live on air throughout the 26 hours of programming.

“We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before,” said Conal Byrne, Vice President of Digital Media at Discovery Communications. ”From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Fans can consume all things ‘Shark Week’ at SharkWeek.com and through in-person, digital, and social integrations. Here are the details from Discovery: Read more

With Klondike, Discovery makes its first foray into scripted TV

32292_DAY08_DSC2291.jpgKlondike, a scripted miniseries that follows two adventurers in Dawson City during the height of the Klondike Gold Rush, is set to debut tonight on Discovery. The show marks Discovery’s first foray into scripted television in its 27-year history and it is sure to attract Game of Thrones fans wanting to see more of Richard Madden (Robb Stark).

To generate buzz for the show, Discovery has created Social Saloon Live, a microsite that allows viewers to watch live cams set up in the real Dawson City and the Dawson City recreation that Discovery has installed in Times Square. The site also captures the social conversation surrounding the show and links to documents that provide historical context for the series.

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#SharkWeek becomes top trend on Facebook with 3.4 million interactions after day one

Can Shark Week trending on Facebook correlate to the record ratings? #SharkWeek is underway and bigger than ever before. Discovery had their highest ratings yet for the big week and Facebook is at the center of the social TV activity. Lost Remote has learned that #SharkWeek became the top trend on Facebook with 3.4 million interactions only after one day. Read more

Mechanical shark will eat what 'Shark Week' viewers tweet

Shark Week is coming and Discovery is still rolling out big social TV activations. We recently provided an inside look at their social TV strategy. Now we've spoken with Grace Lee from Twitter Media's four person TV team about "Shark Week Chompdown," Discovery's latest social TV initiative involving a mechanical shark. We spoke with Lee to learn how they're working with Discovery, how Twitter's been working with TV, her specific role on the team and the future of Twitter and TV.

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Exclusive: First look at Discovery's social TV strategy for next month's 'Shark Week'

Shark Week is getting closer and closer (cue Jaws music), set to premiere Sunday August 12 at 9 p.m. Discovery has already begun to build hype around the big 25th Anniversary with a live stream from 6 a.m. to 11 a.m. every day. That's just the beginning. Lost Remote has learned the details of the networks social TV strategy for the upcoming week of "jawsome" programming.

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Live shark cam stirs the waters for 'Shark Week'

In honor of the 25th anniversary of Shark Week -- or perhaps just to stir the social waters in advance of its premiere -- the Discovery Channel has teamed with UStream to offer a live stream from the Ocean Voyager Exhibit at the Georgia Aquarium. That's a huge tank home to 33 sharks, and it didn't take us long to see a few of them swimming by the lens.

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