Shark Week is coming and Discovery is still rolling out big social TV activations. We recently provided an inside look at their social TV strategy. Now we've spoken with Grace Lee from Twitter Media's four person TV team about "Shark Week Chompdown," Discovery's latest social TV initiative involving a mechanical shark. We spoke with Lee to learn how they're working with Discovery, how Twitter's been working with TV, her specific role on the team and the future of Twitter and TV.

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Shark Week is getting closer and closer (cue Jaws music), set to premiere Sunday August 12 at 9 p.m. Discovery has already begun to build hype around the big 25th Anniversary with a live stream from 6 a.m. to 11 a.m. every day. That's just the beginning. Lost Remote has learned the details of the networks social TV strategy for the upcoming week of "jawsome" programming.

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In honor of the 25th anniversary of Shark Week -- or perhaps just to stir the social waters in advance of its premiere -- the Discovery Channel has teamed with UStream to offer a live stream from the Ocean Voyager Exhibit at the Georgia Aquarium. That's a huge tank home to 33 sharks, and it didn't take us long to see a few of them swimming by the lens.

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