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Posts Tagged ‘sharknado’

Canalsat Experiments with Expanded Images on Twitter for ‘Sharknado 2′

sharknado-2-the-second-one Following in the footsteps of the original social media phenomenon, SyFy’s ‘Sharknado 2’ caused a social media frenzy in America last night.

And SyFy hopes the same will happen when it premieres in Europe tonight.

Bigger Than Fiction, a French social TV agency, has worked with France’s largest broadcasters including Canal+, Canalsat, Discovery Channel, France 4, Arte, and Orange. For the premiere of Sharknado 2 in France, the company teamed Canalsat to create a #clicktosea Twitter campaign, which plays with Twitter expanded images. Read more

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‘Sharknado: The Second One’ to premiere next July, Syfy announces

After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.

“Since Twitter played such a huge role in the success of the original movie, we wanted to use that platform to ask our fans to name Sharknado 2,” said Thomas Vitale, EVP Programming/Original Movies for Syfy. “This response is another reminder of how Sharknado has become a pop culture phenomenon. We want to thank all our viewers for their wonderful contributions to keeping up the shark-mentum.”

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How a Sharknado of buzz helped SyFy connect with brands on social

The social TV phenomenon of Sharknado continues to impress. A sequel is in the works as the industry watches SyFy’s made for TV movie make social media history. An interesting result of this trending TV event was how brands also chimed in with viewers and consumers. Not only did SyFy capture the world’s attention with Sharknado but they were able to connect with brands via social because of the success.  Read more