There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows. Read more
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Shazam for TV has grown tremendously over the past year. The platform has figured out how to attract television advertisers and has launched partnerships with major television events like the Olympics. Today they're announcing that they've reached over 250 million users worldwide and are launching the ability to Shazam any TV show in the U.S. We spoke with Jason Titus, the company's CTO about this big achievement.
In a first for the event, IBM and the US Tennis Association have debuted an iPad app for the US Open that enables fans -- at home or at the stadium -- to track real-time data that would dazzle even the most hard-core tennis fans. IBM has also partnered up with Shazam to enable US Open TV viewers to tag IBM ads to "learn more about how IBM can help them build a better brand" via tips and exclusive content. We spoke with Ann Rubin, IBM's VP of Brand Expression and Advertising...
Now that the Olympics are slowly but surely winding down, the companies that have invested in making this the most social and digital event in the competition's history are beginning to release digital and social data. NBC Sports released their most live streamed clips earlier this week, and now Shazam is coming out with their most "Shazamed" Olympic moments.
Shazam continues to launch major partnerships with TV, this time with WWE. On July 23rd users will be able unlock exclusive content in honor of RAW's 1000th episode. Lost Remote has learned exclusively about the details of the partnership in addition to never before released data on what music is being Shazamed during TV.
Shazam has landed a big partnership to enable TV viewers in the US to interact with one of television's biggest events: the London Olympics, spanning NBC, NBC Sports Network, MSNBC, Bravo and CNBC. Viewers who tag the broadcast from their Shazam app will be able to see additional information on the athletes, engage in polls, view the competition schedule, check the latest results, keep tabs on the medal count and share on social media.
It's always nice to see a social TV integration aimed at a social good. USA and Viggle recently raised funds for Characters Unite, and now E! and Shazam have partnered to "Shazam For A Cause," an initiative to support the Make-A-Wish Foundation. It's tied to the new E! show, "Mrs. Eastwood & Company," about the life of Clint Eastwood's wife, his daughters...
As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".
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