TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Posts Tagged ‘shazam’

How ‘Mob Wives’ is Engaging Live and Time-Shifted Viewers With Shazam Integration

mob-wivesThe fifth season of VH1’s ‘Mob Wives’ premiered last Wednesday and the network introduced an innovative way to engage fans both watching live and in a time-shifted setting. VH1 has partnered with audio-recognition app Shazam to create an immersive second screen gaming experience.

Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which Mob Wife Are You?,’ ‘Trigger Finger’ (where viewers track the number of ‘F-bombs’) , and ‘The Beef-o-Meter.’ The Shazam integration also gives viewers the ability to browse music featured from the show and seamlessly purchase it on iTunes or Google Play.

With only one episode of the season under its belt (and episode two premiering tonight), the Shazam integration is already paying off. The premiere resulted in the greatest number of tweets for a single episode of the show in the entire series, and placed fourth on Nielsen’s Twitter TV Ratings chart for Wednesday, December 3 with 40,000 tweets and a unique audience of 749,000.

Networks recognize that more and more viewers of scripted shows and reality shows are watching in a time-shifted setting, but engaging this audience has its challenges; evergreen games that can be accessed and played no matter when a viewer watches is a great start. For more on the creation of the games and why VH1 turned to Shazam, we spoke with Dave Perry, Vice President, OnAir + Multi-Platform Creative at VH1. Read more

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

3 Predictions for How Facebook’s New Listening Tool Will Impact Social TV

A New, Optional Way to Share and Discover Music, TV and Movies_5In an announcement Wednesday on Facebook’s newsroom blog, Product Manager Aryeh Selekman, introduced a new way for mobile users to share what they’re watching or listening to:

“When writing a status update – if you choose to turn the feature on – you’ll have the option to use your phone’s microphone to identify what song I playing or what show or movie is on TV.”

First, Facebook updated its status experience by allowing users to employ verbs in their updates. In the last year, Selekman revealed, more than 5 billion status updated made use of “these kinds of feelings and activities.” This gives users more flexibility, but more, it gives Facebook and its advertisers more information. The newest, Shazam-like update, will take the status update a step further.

We have documented how Facebook has been courting media companies in its push to become a bigger player in the social TV and social advertising space. By being able to identify the specific season and episode a user is watching, and making it easily shareable, this may be Facebook’s biggest social TV advancement yet.

This is not to say that this feature will excite users, and it is more likely the case that brands and advertisers will have to do most of the legwork to get users to both activate the feature and then use it. Still, if it does become popular, there will be major social TV ramifications, and the effort for brands may be worth it.

Here are three predictions for how Facebook’s “new, optional way to share and discover music, TV and movies” will impact social TV: Read more

X-Factor partners with Shazam to streamline voting and purchasing

shazamBeginning on November 6, X-Factor fans will have another option in which to vote for show contestants. In addition to voting via call, text, the Facebook app, the show’s website and dedicated app, fans will now be able to vote by usingShazam. The partnership between Fox and Shazam will also allow fans to buy music featured during the telecast and provide access to other original content. To talk more about how the partnership with Fox came about, we talked with CEO Rich Riley, and EVP of Marketing David Jones, from Shazam. Read more

Shazam scores $40 million and brings on new Chief Product Officer as foray into TV continues

Shazam continues to grow beyond music and into TV. Earlier this month they received a new $40 million investment from Carlos Slim‘s company America Movil (the largest telecom in Latin America). Shazam also recently brought on a new Chief Product Officer, Daniel Danker who we recently met with. Here are the details. Read more

An interview with Shazam’s new CEO Rich Riley

There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows.  Read more

Fox launches second screen content syndication network with big partners

While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more

How’s creating social TV advertising

Back in November, Never.No launched a social TV ad platform to reach multiple screens. Now they’re proving that what they’ve created can work. “We’re creating social TV advertising – it’s that simple and that powerful,” the company told Lost Remote. We spoke with Never.No’s VP of the EMEA region Scott Davies about their ad with Intel and more. Read more

You can now Shazam any TV show in the U.S.

Shazam for TV has grown tremendously over the past year. The platform has figured out how to attract television advertisers and has launched partnerships with major television events like the Olympics. Today they're announcing that they've reached over 250 million users worldwide and are launching the ability to Shazam any TV show in the U.S. We spoke with Jason Titus, the company's CTO about this big achievement.

Read more

IBM jumps into the second screen for US Open Tennis

In a first for the event, IBM and the US Tennis Association have debuted an iPad app for the US Open that enables fans -- at home or at the stadium -- to track real-time data that would dazzle even the most hard-core tennis fans. IBM has also partnered up with Shazam to enable US Open TV viewers to tag IBM ads to "learn more about how IBM can help them build a better brand" via tips and exclusive content. We spoke with Ann Rubin, IBM's VP of Brand Expression and Advertising...

Read more

The most 'Shazamed' moments of the Olympics

Now that the Olympics are slowly but surely winding down, the companies that have invested in making this the most social and digital event in the competition's history are beginning to release digital and social data. NBC Sports released their most live streamed clips earlier this week, and now Shazam is coming out with their most "Shazamed" Olympic moments.

Read more