Shazam has landed a big partnership to enable TV viewers in the US to interact with one of television's biggest events: the London Olympics, spanning NBC, NBC Sports Network, MSNBC, Bravo and CNBC. Viewers who tag the broadcast from their Shazam app will be able to see additional information on the athletes, engage in polls, view the competition schedule, check the latest results, keep tabs on the medal count and share on social media.
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Posts Tagged ‘shazam’
It's always nice to see a social TV integration aimed at a social good. USA and Viggle recently raised funds for Characters Unite, and now E! and Shazam have partnered to "Shazam For A Cause," an initiative to support the Make-A-Wish Foundation. It's tied to the new E! show, "Mrs. Eastwood & Company," about the life of Clint Eastwood's wife, his daughters...
As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".
In its first partnership with a Spanish-language broadcaster, Shazam said it will be enabling viewers of Thursday night's Billboard Latino Music Awards on Telemundo to tag the event for expanded content. Viewers can learn more about their favorite artists walking the red carpet, find links to videos and photos, and buy music directly through the Shazam app.
The battle over the second screen is heating up in the UK. The content-recognition app Shazam, which has been aggressively expanding into TV, has signed a exclusive deal in the UK with broadcaster ITV. Under the deal, ITV's sales team can offer advertisers the ability to make their spots "Shazamable" for coupons and other content, undoubtedly for an additional fee.
Fresh off launching a faster version of its app earlier this week, Shazam announced today that it has partnered with American Idol to make the TV shows "Shazamable." Viewers can now tag the shows with their Shazam apps to see what songs the contestants are performing, click links to buy the songs, get Twitter feeds from insiders, follow the official social media channels, and see video and photos from AmericanIdol.com.
Shazam for TV continues its efforts to change traditional TV spot buying by launching their first campaign for a movie. The company has announced that they'd be working with 20th Century Fox to launch their first movie promotions campaign for Alvin and the Chipmunks: Chipwrecked. The campaign will run through the end of December, and the film opens on the 16th of the month.
The second season of USA Networks' show "Covert Affairs" will feature call-outs on air for viewers using the Shazam app to "tag" music in the show to unlock exclusive video and photos. The drama joins a growing list of "Shazamable" shows (their word, not mine) that tap Shazam's massive user base. And for the first time, viewers will also be able to buy merchandise from the show.
In the old days, you'd hear a song on TV, scramble to remember a few lyrics, Google them and then download the song on iTunes -- if you're lucky enough to find it. But the music-identification app Shazam is driving iTunes downloads on its own, and as they've provided us the chart below, TV can play a big role. HBO is known for their musically significant series finales that bring songs back from the dead. When the final moments of Entourage concluded on September 11th and Led Zeppelin's "Going to California" played, viewers punched up their Shazam apps and tagged it (identified it) nearly 25,000 times: