In its first partnership with a Spanish-language broadcaster, Shazam said it will be enabling viewers of Thursday night's Billboard Latino Music Awards on Telemundo to tag the event for expanded content. Viewers can learn more about their favorite artists walking the red carpet, find links to videos and photos, and buy music directly through the Shazam app.

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The battle over the second screen is heating up in the UK. The content-recognition app Shazam, which has been aggressively expanding into TV, has signed a exclusive deal in the UK with broadcaster ITV. Under the deal, ITV's sales team can offer advertisers the ability to make their spots "Shazamable" for coupons and other content, undoubtedly for an additional fee.

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Fresh off launching a faster version of its app earlier this week, Shazam announced today that it has partnered with American Idol to make the TV shows "Shazamable." Viewers can now tag the shows with their Shazam apps to see what songs the contestants are performing, click links to buy the songs, get Twitter feeds from insiders, follow the official social media channels, and see video and photos from AmericanIdol.com.

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Anyone who's unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching "Shazam for TV" last year. Next week, as many as one-third of the Super Bowl ads will have some Shazamable component, the company says.

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Shazam for TV continues its efforts to change traditional TV spot buying by launching their first campaign for a movie. The company has announced that they'd be working with 20th Century Fox to launch their first movie promotions campaign for Alvin and the Chipmunks: Chipwrecked. The campaign will run through the end of December, and the film opens on the 16th of the month.

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The second season of USA Networks' show "Covert Affairs" will feature call-outs on air for viewers using the Shazam app to "tag" music in the show to unlock exclusive video and photos. The drama joins a growing list of "Shazamable" shows (their word, not mine) that tap Shazam's massive user base. And for the first time, viewers will also be able to buy merchandise from the show.

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In the old days, you'd hear a song on TV, scramble to remember a few lyrics, Google them and then download the song on iTunes -- if you're lucky enough to find it. But the music-identification app Shazam is driving iTunes downloads on its own, and as they've provided us the chart below, TV can play a big role. HBO is known for their musically significant series finales that bring songs back from the dead. When the final moments of Entourage concluded on September 11th and Led Zeppelin's "Going to California" played, viewers punched up their Shazam apps and tagged it (identified it) nearly 25,000 times:

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In the old days, you'd hear a song on TV, scramble to remember a few lyrics, Google them and then download the song on iTunes -- if you're lucky enough to find it. But the music-identification app Shazam is driving iTunes downloads on its own, and as they've provided us the chart below, TV can play a big role. HBO is known for their musically significant series finales that bring songs back from the dead. When the final moments of Entourage concluded on September 11th and Led Zeppelin's "Going to California" played, viewers punched up their Shazam apps and tagged it (identified it) nearly 25,000 times:

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In the old days, you'd hear a song on TV, scramble to remember a few lyrics, Google them and then download the song on iTunes -- if you're lucky enough to find it. But the music-identification app Shazam is driving iTunes downloads on its own, and as they've provided us the chart below, TV can play a big role. HBO is known for their musically significant series finales that bring songs back from the dead. When the final moments of Entourage concluded on September 11th and Led Zeppelin's "Going to California" played, viewers punched up their Shazam apps and tagged it (identified it) nearly 25,000 times:

Read more

In the old days, you'd hear a song on TV, scramble to remember a few lyrics, Google them and then download the song on iTunes -- if you're lucky enough to find it. But the music-identification app Shazam is driving iTunes downloads on its own, and as they've provided us the chart below, TV can play a big role. HBO is known for their musically significant series finales that bring songs back from the dead. When the final moments of Entourage concluded on September 11th and Led Zeppelin's "Going to California" played, viewers punched up their Shazam apps and tagged it (identified it) nearly 25,000 times:

Read more