New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

NBA TV launches the first ever ‘NBA Social Media Awards‘:

In the thick of the playoffs, the NBA has announced that they’ll be launching the first ever awards shows specifically about social media. The awards will celebrate, “NBA players, teams and fans for their social engagement throughout the 2011-2012 NBA regular season.” Awards include “The Social SLAM Award” (which will stay upon until the live broadcast on June 20th) where fans will vote on their favorite dunk and “The FanNation Award” for the team who’s had the highest increase in followers across all platforms. Voting will happen via their Facebook page and mobile site.

“Our fans have created a global community through social media where they can engage directly with other fans, hundreds of players, and all of our teams,” NBA Deputy Commissioner Adam Silver says. “The NBA Social Media Awards are a great way to celebrate their passion for the game and recognize some of the best moments throughout the season,” he added. The league currently has 277 million followers and likes across Twitter and Facebook.

CBS.com launches the first ever “CBS Fan Awards“:

CBS hasn’t stopped with Connect, their new social platform. The broadcast network with the highest linear ratings has just announced an opportunity, “giving fans a chance to vote for their favorite moments of CBS’s 2011-2012 primetime season.” Categories, which can be voted on via Facebook or Twitter hashtag include, “Best Use of Corpse” and “Most Unexpected Hookup” (which is definitely not Barney and Robin). The voting is simple and sleek and will last through July 11th.

“CBS had another outstanding season this year, and the popularity of our shows was definitively reflected online,” Marc DeBevoise, SVP & GM of Entertainment & Lifestyle at CBS Interactive said in their release. There’s no indication that any event will be happening but the catchy-video intros for each category make you feel like you’re experiencing the awards while you watch.

BET ramps up social for the “2012 BET Awards”:

In addition to a brand new app for the BET Awards that’s received great buzz, the network is ramping up the ways they’re going to make the big event more social than last year. “As always, we will be putting our fans at the forefront of BET AWARDS this year,” BET’s Director of Social Media JP Lespinasse told Lost Remote. “We have migrated from thinking about the live-show – to a more long tail approach this year – with robust integrations across numerous social platforms,” he added.

He described Fandemonium one of their major social activations that help extend the awards to fans weeks before they air. “Six celebs’ fans will participate this year to crown the 2012 FANdemonium award winner, with challenges featuring our new BET AWARDS app, Instagram, Twitter, Facebook, Get Glue and Google+ and more,” Lespinasse explained. “Trendrr will be our partner helping us pull social data in real-time to ensure all votes are counted,” he added.

To allow fans to predict who will win the awards they worked with Prediculous on TOO BIG TO PICK, a “Facebook-enabled social game that asks fans to weigh in on what will happen come awards night,” Lespinasse detailed. During the broadcast itself on show day they’ll be working with Mas Relevance to curate tweets. Lespinasse told Lost Remote that, “we will surface social comments from fans via two dedicated segments within the show and a surprise social manifestation will take place when winners come on stage.” They’ll also be Instagraming throughout the night.

Shorty Awards (the ceremony I produce) TV partners:

Since the beginning of the Shorty Awards (honoring the top content producers on the social web) in 2008-2009, TV fans have always played an important role. Carrie Bugbee was revealed as the person behind @PeggyOlson as she accepted her #Advertising Shorty Award from an AMC executive on stage. As the Shortys have grown we’ve now worked with BIO, A&E, The Weather Channel, Showtime and more to honor fans and communities of influencers across the web.

Leveraging awards platforms during the off-season:

Whether honoring fans, enabling fans to decide on winners, or giving them an opportunity to be a big part of a major awards television production, TV is clearly learning how valuable this type of entertainment and engagement can be, especially during the off-season.

New Career Opportunities Daily: The best jobs in media.

Tweet-based voting is becoming a must for any awards ceremony, competition show, or live TV production in general. A few examples from the past year include CBC’s Cover Me Canada, The X Factor working with Twitter for DM-based voting and Fox News and Twitter using #answer and #dodge for a debate. Back in 2008, the cofounders of the Shorty Awards (the ceremony I produce) pioneered this idea by creating an entire awards ceremony, platform and voting algorithm, with tweet-based voting at it’s core.

Here are the major announcements from MTV:

– A first-of-its kind social voting Twitter experience that allows fans to vote for their favorite “Real Hero” (new category) via Twitter hashtag. Voting will begin on Tuesday, May 29th and will continue through the live Movie Awards show with updates shown real time through the night (a first for Twitter).
– Completely reimagined Twitter Tracker visualization that launch in tandem with social voting on Tuesday and continue throughout the live show pulling moments bubbling up in real-time into the feed.
– All Access Livestream that will complement the linear viewing experience with 6 camera feeds and also have some new features like a celebrity red carpet gif flipbook.
– Lastly we’ll be testing a new visualization with Facebook that will be post memorable moments, winners and all the other outrageous activity on MTV’s Facebook page to track likes, shares and comments to showcase the most memorable and popular moments from fans.

Lost Remote: What are the social TV elements for the Movie Awards?

Colin Helms: We have a full 360-degree experience around the Movie Awards designed to connect the audience before, during and after the TV broadcast. All of the experiences we’ve created are social and enhance the social TV experience.

These include an updated version of our Twitter Tracker presented by Sprint; All-Access Live multi-camera behind-the-scenes co-viewing experience, accompanied by socially-enabled chat; and “Watch & Share” functionality that encourages the audience to re-watch and share their favorite show moments shortly after they happen in the TV broadcast. In addition, we’ll feature live, real-time editorial coverage of the Movie Awards weekend that manifests across a half dozen blogs, our Facebook and Twitter accounts, Tumblr, Foursquare, and others.

LR: How are you getting talent involved?

Helms: We engage with talent via our social platforms to help activate fan voting and show tune-in before and during the show. Talent is featured prominently in all of our behind-the-scenes camera views – you’re able to see talent getting ready, in moments before they go onstage, etc. Talent will be able to create animated gifs of themselves on the red carpet which we’ll distribute across our sites and tumblr in a special gif gallery.

LR: What do you think the relationship is between social TV and promoting films to TV audiences?

Helms: Movies – like music or TV shows – are important currency to our audience. It’s something they connect with emotionally, and the way they celebrate their favorite movies are to share and discuss them socially. They want to feel connected to the stars of these movies, and they want to feel connected to other fans of these films – all is what we do with the social TV experience we create around the Movie Awards and the movies that the show celebrates.

Lost Remote: How does social voting work?

Michael Scogin: We’re excited to launch the first-ever live social voting category BEST HERO presented by Sprint, Beginning today through to the live show, fans can vote and track the nominees for the official new category BEST HERO via Twitter using associated hashtags, including: Harry Potter (Harry Potter and The Deathly Hallows, Pt 2, #votepotter), Katniss Everdeen (Hunger Games, #votekatniss), Thor (Thor, #votethor), Captain America (Captain America, #votecaptain) and Jenko (21 Jump Street, #votejenko).

Fans will be able to view the results in real time and then mobilize accordingly to ensure their “hero” ends up on top. The winner will be presented with the Golden Popcorn statue during the “2012 MTV Movie Awards.”

LR: What are the updates to the Twitter Tracker?

Scogin: The Twitter Tracker will once again measure social buzz on Twitter and provide an eye-popping visualization. However, this go-around we’re placing the emphasis on show moments. Fans will be able to click on individual moments via a timeline to see how many tweets per minute the moment is generating, read a sampling of tweets, and share images of the moment across their social graph.

New Career Opportunities Daily: The best jobs in media.