Showtime is hosting its worldwide premiere event tonight for “Penny Dreadful“, their new tent pole show they’ve gone above and beyond to share on digital platforms (the actual show premieres on Sunday, 5/11 at 10pm). According to @SHO_Penny, “#PennyDreadful is a frightening psychological thriller that weaves together classic horror stories into a new adult drama.” The network will be live-tweeting the premiere tonight and are asking fans who want to experience the big event to tune-in on Twitter. More importantly Showtime “will also be re-posting the Pilot Sampling around 8:15PM and will be encouraging fans to watch along in real-time, as if they’re at the actual screening.” The network has also made the episode available in advance, “on YouTube, SHO.com, Showtime Anytime, and Showtime On Demand.” Read more
Posts Tagged ‘showtime’
Showtime just renewed hit shows “House of Lies” and “Shameless” for fourth and fifth seasons, and announced today that Showtime Anytime, the network’s second-screen on-demand app, is now available on streaming device Roku.
Showtime subscribers can now stream the network’s shows, movies, comedy specials, documentaries, and sports specials on their Roku player, which connects to home networks wirelessly, taking content from the Internet and connecting it to TV’s.
Roku side CEO Anthony Wood says the company sold 8 million players last year.
Showtime’s hyped new Liev Schreiber (somewhat of a Jerry McGuire meets Tony Soprano) drama will partner with the New York Times for an extremely interesting second screen ad experience on The New York Times iPad app. The media company just revealed the details on how they’ll be leveraging their large second screen audience for this premiere.
Want to understand one of the most important phenomenons of social TV? Start following some fake social TV accounts on Twitter. As Showtime’s “Homeland” continues to thrive as the number one drama on traditional TV, a new star has emerged on social TV. If you’re a Homeland fan, here’s the number one (fake) Twitter account you must be following. Read more
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