By Natan Edelsburg on July 3, 2012 11:56 AM
On Sunday night the final season of Weeds premiered, a centerpiece of premium cable that helped define Showtime's footprint across TV. Season two of Episodes -- the hilarious Matt LeBlanc plays "himself" -- also took off to fans' delight. Borgias, The Big C and Shameless have all added to the Showtime's arsenal, already riding high with Dexter and Homeland. We spoke to newly appointed Vice President of Digital Services, Brian Swarth about Showtime's social TV strategy.