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5 Social TV Stories You May Have Missed

Social-TVFrom NBC using Whisper to promote ‘Rosemary’s Baby’ to E! launching an ‘Instagram Wall’ to track top celebrity accounts there were many major social TV stories this week.

Here are five that you may have missed:

- A YouGov poll found that 27% of TV viewers in the UK use social media while watching.

Takeaway: More studies appear to be concluding that while the majority of TV viewers are distracted, only between 20 and 30 percent of these viewers are using social media while watching. The most recent Deloitte Digital Democracy Survey, which tracked U.S. consumers, found that 22 percent of multitasking activities related to the shows being watched. Social TV companies have a lot of work to do to capture the attention of distracted viewers.

- Colin Hornett, Executive Producer of iPowow, distinguishes between social TV companies and participation TV companies in a piece for The Social Media Monthly: “We’re not social TV. It’s inherently social because you end up sharing things, but iPowow is Participation TV. This also isn’t a fad. Smart devices are only becoming more prevalent, so you need to be able to engage your audience and have them participate. 85% of people watching TV have some type of device in their hand, so why not give them something fun and engaging to do? This is really about engaging the fans in the story in the most entertaining, fun, simple way possible, and we’re having a blast doing it.”

Takeaway: We’ve written about participation TV companies like iPowow, Applicaster, and Wayin. As we just wrote above, it is becoming more difficult to capture the attention of TV audiences, but participation TV and connected TV app companies are finding innovative ways to help keep viewers engaged. Participation TV is particularly appealing to sports and award show content producers and advertisers.

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Highlights from AdAge's Social TV event in NY

After navigating through the beast that is NYC's midtown Hilton to the third floor, the social TV industry packed into a large ballroom as AdAge put on their social TV conference with brands and networks presenting what's working, what's not and what the future of the social TV industry will be....

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