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Posts Tagged ‘slideshare’

How Frrole is Helping Indian Media Properties Conquer the Social TV Space

how-the-social-intelligence-startup-frrole-is-disrupting-indian-media-space-1-638Frrole, a social intelligence startup founded in 2012, counts Times Now, The Times of India, and MSN India among its clients. Like most social analytics companies, Frrole is trying to solve the ‘signal to noise’ dilemma – or, what is most important for a brand to be aware of among millions of tweets – but is approaching this issue in a more sophisticated way.

According to co-founder Nishith Sharma, while the majority of analytics products have become good at parsing through the statistical and linguistic ‘noise,’ Frrole has been able to go a step beyond with semantic and contextual analysis, breaking down each tweet into nouns, adjectives and verbs, and understanding the context around it.

For TV networks, Frrole has built flexible solutions to be able to accommodate their different needs. Frrole’s technology powered a live Twitter debate on Headlines Today, and Indian news channel, where the winner of the debate was determined based on an analysis of people’s reactions on Twitter. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

An update on social TV in Portugal

driLast January when we wrote about social TV in Portugal, we spoke with Jorge Teixeira da Silva, BI Lead at DRI Global. With experience working with Radio Televisao Portugesa, Portugal’s state-run TV network, and Portugal Telecom, one of Portugal’s largest cable providers, da Silva was able to speak in depth about Portugese TV and the social challenges it faces. In December, da Silva posted a presentation to Slideshare about the emergence of new competitors in the TV industry, the need for them to grow their online presence, and the new revenue stream opportunities the second screen presents. Read more