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Posts Tagged ‘slideshare’

How Frrole is Helping Indian Media Properties Conquer the Social TV Space

how-the-social-intelligence-startup-frrole-is-disrupting-indian-media-space-1-638Frrole, a social intelligence startup founded in 2012, counts Times Now, The Times of India, and MSN India among its clients. Like most social analytics companies, Frrole is trying to solve the ‘signal to noise’ dilemma – or, what is most important for a brand to be aware of among millions of tweets – but is approaching this issue in a more sophisticated way.

According to co-founder Nishith Sharma, while the majority of analytics products have become good at parsing through the statistical and linguistic ‘noise,’ Frrole has been able to go a step beyond with semantic and contextual analysis, breaking down each tweet into nouns, adjectives and verbs, and understanding the context around it.

For TV networks, Frrole has built flexible solutions to be able to accommodate their different needs. Frrole’s technology powered a live Twitter debate on Headlines Today, and Indian news channel, where the winner of the debate was determined based on an analysis of people’s reactions on Twitter. Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

An update on social TV in Portugal

driLast January when we wrote about social TV in Portugal, we spoke with Jorge Teixeira da Silva, BI Lead at DRI Global. With experience working with Radio Televisao Portugesa, Portugal’s state-run TV network, and Portugal Telecom, one of Portugal’s largest cable providers, da Silva was able to speak in depth about Portugese TV and the social challenges it faces. In December, da Silva posted a presentation to Slideshare about the emergence of new competitors in the TV industry, the need for them to grow their online presence, and the new revenue stream opportunities the second screen presents. Read more