If you haven’t heard of Delivery Agent, you’ve probably interacted with it if you watch television without knowing it. Product placement and advertising are part of television’s DNA but t-commerce is a growing industry and Delivery Agent’s focus, since 2005, is on making it simple, connected, and intuitive. CEO Mike Fitzsimmons told me that they started:
…with the vision that television and e-commerce were on a collision course and that meant a couple of things. First and foremost, we enable people to buy things that they’ve seen on television, so that’s key for us is the idea that the inspiration for the purchase begins with the exposure from television. It can be product placement, it could be something fashion, or a product you see in a commercial. We’re trying to make it easy for consumers to buy things they see on TV. Another tenant is that it has to happen anywhere, anytime, and on any device. We powered online stores for PCs…if you think about where we are today, we’re doing the same things on mobile devices and connected TVs.