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Posts Tagged ‘Snapchat’

Pretty Little Liars partners with Audi for Snapchat campaign

Screen Shot 2014-06-12 at 12.36.20 AMAdweek’s Michelle Castillo has reported about an impressive social TV campaign that Pretty Little Liars on ABC Family launched with Audi. “Official social media sponsor Audi will be Snapchatting exclusive bonus content from the ABC Family program and the show’s stars in real time.” Here’s how it will work and why this is an important moment for Snapchat and social TV. Read more

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Join Showtime’s world premiere for ‘Penny Dreadful’ tonight on Twitter

Screen Shot 2014-05-06 at 4.18.10 PMShowtime is hosting its worldwide premiere event tonight for “Penny Dreadful“, their new tent pole show they’ve gone above and beyond to share on digital platforms (the actual show premieres on Sunday, 5/11 at 10pm).  According to @SHO_Penny, “#PennyDreadful is a frightening psychological thriller that weaves together classic horror stories into a new adult drama.” The network will be live-tweeting the premiere tonight and are asking fans who want to experience the big event to tune-in on Twitter. More importantly Showtime “will also be re-posting the Pilot Sampling around 8:15PM and will be encouraging fans to watch along in real-time, as if they’re at the actual screening.” The network has also made the episode available in advance, “on YouTubeSHO.comShowtime Anytime, and Showtime On Demand.” Read more

TLC Reveals Cast of ‘Next Great Baker’ on Snapchat

The-Next-Great-BakerTLC on Wednesday announced the return of ‘Next Great Baker,’ which premieres June 24th at 9/8c.

The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.

For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively. Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

An inside look at Bravo’s social strategy for ‘Online Dating Rituals of the American Male’

Online-Dating-Rituals-editedFor women, it will provide a glimpse into the male psyche; for men, it will be one Bravo show that they actually don’t mind watching. ‘Online Dating Rituals of the American Male’ premieres on Sunday, March 9 at 10pm EST (before moving to Thursdays on March 13) and each episode will follow two men as they attempt to land a date online. Some men will be seeking wives, while others will be looking for one-night stands.

Bravo’s social strategy will play up the show’s ‘anthropological’ attempt to get to the core of the male psyche. The marketing team will introduce a “What’s Your Dating Species/Which Male Mate Should You Date?” Twitter-based quiz. Users can tweet back answers by selecting 5 hashtags from a “hashtag cloud.” Once tweeted, a reply instantly comes back from @bravotv telling them their Latin species name along with an embedded video that defines their species. Some of the species types include Friendus Alonis (a guy who’s always in the friend zone) and Predatorius Obnoxious (an aggressive player). Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

Read more

HBO throws screening party for launch of ‘Girls’ Tumblr at platform’s NYC HQ

girlshbo.tumblr.com

girlshbo.tumblr.com

HBO has been making all the right moves as the highly anticipated season three of Girls sets to premiere. We’ve covered their use on Snapchat, interviewed Executive Producer Judd Apatow and tonight we attend their bash and screening at Tumblr’s HQ in NYC. Here are the details. Read more

Judd Apatow on social media’s role in season 3 of HBO’s ‘Girls’

girls-season-3-air-dateAt the season 3 premiere of Girls Monday night, we caught up with Judd Apatow and asked him if social media will play a role in the story this season. After thinking about the shows arcs this season, Apatow answered:  “We have some scenes that are pretty funny discussing it, discussing how they feel about it.” Read more

Snapchat CEO Calls Security Breach ‘Abuse’

snapchatSnapchat CEO Evan Spiegel spoke about about the “abuse” a recent security breach that leaked 4.6 million users phone numbers and usernames represents.

“We call it abuse of the find friend service,” Spiegel told the “Today” show.

“A tool that we developed to help Snapchatters to find their friends was used by someone to find the usernames of people that weren’t their friends.” Read more

Snapchat Turns Down $3 Billion Offer From Facebook

snapchatPhoto text messaging app Snapchat has turned down a $3 billion cash offer from Facebook, reports The Wall Street Journal.

According to the Journal’s report, Snapchat is not currently on the market.

Evan Spiegel, Snapchat’s 23-year-old co-founder and CEO, will not likely consider an acquisition or an investment at least until early next year, the people briefed on the matter said. They said Spiegel is hoping Snapchat’s numbers – of users and messages – will grow enough by then to justify an even larger valuation, the people said.

According to the report, this is the second time Facebook attempted to buy Snapchat, previously offering over $1 billion, and coming back in recent weeks with the all cash offer, which would have doubled the amount it paid for Instagram in 2012.

Snapchat declined comment on the report.