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Posts Tagged ‘Snapchat’

Snapchat Courts TV Networks, Brands, and Publishers, With ‘Discover’

IMG_4455We have written about a number of ways TV networks have taken – mostly successfully – to Snapchat. Now, the young and popular social network is attempting to scale with ‘Discover,’ a product geared towards networks, publishers, and brands.

First reported by Digiday, Snapchat is in discussions with Comedy Central, Vice, CNN, and ESPN (along with Time Inc.’s ‘People’ and Spotify) in attempts to court them as ‘Discover’ launch partners.

From Digiday:

“Part of the Discover partnership will include original content created by those companies, according to sources familiar with the talks. Snapchat is also urging these media companies to seek brands that want to advertise against the media they will distribute on Discover, with Snapchat retaining a portion of the revenue.”

More interestingly, Digiday noted, while the content produced will still live for a limited amount of time, the amount of time will be variable. Though fleeting, the video, audio, and text that is distributed via Discover will necessarily be short. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

How MTV Plotted Its Emoji-Filled Announcement of ‘Scream’ Return

Scream-4-244What’s your favorite scary movie? MTV hopes that the answer is ‘Scream.’

The network this week – Halloween week – skipped the standard press release in favor of Twitter and Snapchat to announce the return of ‘Scream’ as a TV series. The announcement was made with only emojis and showed a woman being hunted and slashed, ending with the scream-face emoji, the @mtvscream Twitter handle, and a phone number. The number was real, and when fans called they were “greeted” by a recording in the style of the classic conception of a killer announcing that ‘Scream” would be coming to MTV in October 2015. On Snapchat, fans were sent the scream-face emoji along with the same number.

In less than 24-hours, the phone number was called more than 20,000 times. On Snapchat, the snap quickly became MTV’s most- screenshotted snap ever with over 30,000 screenshots and 250,000 views in 24 hours.

The stunt required months of planning and coordination between MTV’s communications, marketing, social and connected content teams. For more on the announcement, its execution, and its early results, we spoke with Colin Helms, SVP of Connected Content at MTV. Read more

Channel 4 To Use Snapchat and What’s App To Cover #indyref in U.K.

It’s very possible that after an overnight vote tomorrow, Scotland will no longer be a part of the U.K. In line with their progressive take on serving up broadcasts over digital media, Channel 4′s news network will be using social media and livestreams to document the voting process.

According to a report from Journalism.co.uk, the channel will break news via Snapchat and What’s App. They’ll use Snapchat Stories to tease updates, gamify the vote, and provide context. According to C4′s social media producer, Jennifer Rigby, they want to update viewers where they are, but also get people to follow the newly launched social media accounts, instead of just following #indyref on Twitter or the liveblog.

It’s a win-win for the social media team and the news team, who’ll be posting updates in between stand-ups to the two accounts. The station has also teamed up with Mashable to cross-post content during the vote.

Channel 4 is a  scrappier, basic British television station, without the glam of the BBC. Because of that, they’re everywhere. They also make most broadcasts available for free online on their “Catch Up” page, where viewers can stream the past week’s packages (and you can catch up on  local #indyref news).

See for yourself about the scrappy bit:

h/t Journalism.co.uk

From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

Pretty Little Liars partners with Audi for Snapchat campaign

Screen Shot 2014-06-12 at 12.36.20 AMAdweek’s Michelle Castillo has reported about an impressive social TV campaign that Pretty Little Liars on ABC Family launched with Audi. “Official social media sponsor Audi will be Snapchatting exclusive bonus content from the ABC Family program and the show’s stars in real time.” Here’s how it will work and why this is an important moment for Snapchat and social TV. Read more

Join Showtime’s world premiere for ‘Penny Dreadful’ tonight on Twitter

Screen Shot 2014-05-06 at 4.18.10 PMShowtime is hosting its worldwide premiere event tonight for “Penny Dreadful“, their new tent pole show they’ve gone above and beyond to share on digital platforms (the actual show premieres on Sunday, 5/11 at 10pm).  According to @SHO_Penny, “#PennyDreadful is a frightening psychological thriller that weaves together classic horror stories into a new adult drama.” The network will be live-tweeting the premiere tonight and are asking fans who want to experience the big event to tune-in on Twitter. More importantly Showtime “will also be re-posting the Pilot Sampling around 8:15PM and will be encouraging fans to watch along in real-time, as if they’re at the actual screening.” The network has also made the episode available in advance, “on YouTubeSHO.comShowtime Anytime, and Showtime On Demand.” Read more

TLC Reveals Cast of ‘Next Great Baker’ on Snapchat

The-Next-Great-BakerTLC on Wednesday announced the return of ‘Next Great Baker,’ which premieres June 24th at 9/8c.

The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.

For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively. Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

An inside look at Bravo’s social strategy for ‘Online Dating Rituals of the American Male’

Online-Dating-Rituals-editedFor women, it will provide a glimpse into the male psyche; for men, it will be one Bravo show that they actually don’t mind watching. ‘Online Dating Rituals of the American Male’ premieres on Sunday, March 9 at 10pm EST (before moving to Thursdays on March 13) and each episode will follow two men as they attempt to land a date online. Some men will be seeking wives, while others will be looking for one-night stands.

Bravo’s social strategy will play up the show’s ‘anthropological’ attempt to get to the core of the male psyche. The marketing team will introduce a “What’s Your Dating Species/Which Male Mate Should You Date?” Twitter-based quiz. Users can tweet back answers by selecting 5 hashtags from a “hashtag cloud.” Once tweeted, a reply instantly comes back from @bravotv telling them their Latin species name along with an embedded video that defines their species. Some of the species types include Friendus Alonis (a guy who’s always in the friend zone) and Predatorius Obnoxious (an aggressive player). Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

Read more

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