Adweek’s Michelle Castillo has reported about an impressive social TV campaign that Pretty Little Liars on ABC Family launched with Audi. “Official social media sponsor Audi will be Snapchatting exclusive bonus content from the ABC Family program and the show’s stars in real time.” Here’s how it will work and why this is an important moment for Snapchat and social TV. Read more
Posts Tagged ‘Snapchat’
Showtime is hosting its worldwide premiere event tonight for “Penny Dreadful“, their new tent pole show they’ve gone above and beyond to share on digital platforms (the actual show premieres on Sunday, 5/11 at 10pm). According to @SHO_Penny, “#PennyDreadful is a frightening psychological thriller that weaves together classic horror stories into a new adult drama.” The network will be live-tweeting the premiere tonight and are asking fans who want to experience the big event to tune-in on Twitter. More importantly Showtime “will also be re-posting the Pilot Sampling around 8:15PM and will be encouraging fans to watch along in real-time, as if they’re at the actual screening.” The network has also made the episode available in advance, “on YouTube, SHO.com, Showtime Anytime, and Showtime On Demand.” Read more
The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.
For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively. Read more
“We call it abuse of the find friend service,” Spiegel told the “Today” show.
“A tool that we developed to help Snapchatters to find their friends was used by someone to find the usernames of people that weren’t their friends.” Read more
According to the Journal’s report, Snapchat is not currently on the market.
Evan Spiegel, Snapchat’s 23-year-old co-founder and CEO, will not likely consider an acquisition or an investment at least until early next year, the people briefed on the matter said. They said Spiegel is hoping Snapchat’s numbers – of users and messages – will grow enough by then to justify an even larger valuation, the people said.
According to the report, this is the second time Facebook attempted to buy Snapchat, previously offering over $1 billion, and coming back in recent weeks with the all cash offer, which would have doubled the amount it paid for Instagram in 2012.
Snapchat declined comment on the report.