We have written about a number of ways TV networks have taken – mostly successfully – to Snapchat. Now, the young and popular social network is attempting to scale with ‘Discover,’ a product geared towards networks, publishers, and brands.
First reported by Digiday, Snapchat is in discussions with Comedy Central, Vice, CNN, and ESPN (along with Time Inc.’s ‘People’ and Spotify) in attempts to court them as ‘Discover’ launch partners.
“Part of the Discover partnership will include original content created by those companies, according to sources familiar with the talks. Snapchat is also urging these media companies to seek brands that want to advertise against the media they will distribute on Discover, with Snapchat retaining a portion of the revenue.”
More interestingly, Digiday noted, while the content produced will still live for a limited amount of time, the amount of time will be variable. Though fleeting, the video, audio, and text that is distributed via Discover will necessarily be short. Read more