March Madness is now underway, and if you’re following @MarchMadness on Twitter, you’ll discover a steady stream of “real time highlights” from games as they air. Expand one of these tweets, and you’ll see an embedded video player — displayed as a “Twitter card” — that automatically plays a quick pre-roll ad followed by a short highlight from the game. How real-time? As quickly as 20 seconds after it airs.
Posts Tagged ‘snappytv’
Debate season is in full force and social TV continues to define viewers reactions to these broadcasted spectacles. In our preview of the first election we wrote about CNN allowing viewers to become live TV producers by giving viewers the opportunity to clip and share their favorite moments in real-time. SnappyTV is the social TV technology platform that has made this possible for both the first presidential debate and tonight’s veep debate. The company has just released an infographic visualizing tonight’s debate and snaps. We also learned more about how this forward-thinking partnership with CNN works. Read more