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Posts Tagged ‘Soccer’

ESPN and Univision on World Cup: Enjoy the Games…On Our Terms

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision and ESPN continue to set World Cup records – both on linear and streaming – and are surely benefiting from increased interest in the games and from the tremendous social media activity.

As rights holders, though, Univision and ESPN want to make sure that if people are watching or talking about the games, that they’re doing it on the networks’ terms.

As reported by the Wall Street Journal last week:

In recent years media companies and publishers have sparred over whether these clips fall under editorial “fair use.” This World Cup the message from ESPN and Univision is clear: It doesn’t.

Since the start of the tournament Vox Media-owned sports site SB Nation, one of the chief purveyors of quick World Cup content, has had two accounts suspended on Vine, according to its managing editor Brian Floyd.

SB Nation received suspension notices from Twitter, Mr. Floyd said, after a complaint from media-protection company Irdeto, which works on behalf of Univision.

“They don’t seem to mind people Vine-ing funny stuff like fans,” explained Clay Wendler, who quickly crafts Vines for SB Nation. But when it comes to goals — breathtaking moments of glory seemingly tailor-made for the six-second looping video format — rights-holders are more stringent, Mr. Wendler said. Twitter did not respond to requests for comment on its policies regarding World Cup content. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

An Inside Look at the Spredfast-Powered FIFA Social Hub

Screen Shot 2014-06-23 at 11.33.21 AMOf the numerous World Cub social hubs launched ahead of this year’s games, the official one hosted by FIFA – in partnership with Adidas – may be the most visually impressive.

FIFA Social Hub, powered by social TV company Spredfast, shows the top trending players and teams. Clicking into these player and team cards, users are shown Twitter stats such as mentions per hour, tweets per minute, and the player’s or team’s own social activity.

Fans can also see the social activity around the world displayed on an interactive map, and can post to Twitter or Facebook directly from the hub.

For more on the FIFA Social Hub, we spoke with Brian Foley, Senior Director of Global Sports at Spredfast. Read more

Clorox Sponsors Viggle’s Second Screen World Cup Trivia Game, ‘Vigoooal’

BqRL_3bCYAAMYkhViggle’s success as a publicly-traded social TV company will hinge on the brand partnerships it is able to secure for its mobile entertainment marketing and rewards platform.

The company has taken a step in the right direction in its World Cup partnership with Clorox, who will be sponsoring Viggle’s newest game, Vigoooal. The real-time sports game will allow Viggle users to answer trivia questions during World Cup games for the chance to win gift cards, music downloads, and other prizes. users play Vigoooal during a live game, they can answer questions related to the game, teams and players to gain Viggle Points and then see how they compare to other players by checking a leaderboard featuring top scorers. Read more

Inside look at FIFA’s World Cup app

Screen Shot 2014-06-14 at 11.45.54 AMThe World Cup is underway in what’s shaping up to be one of the summer’s biggest TV events. A few days before the tournament took off FIFA released a free downloadable app to compliment the viewing experience. “The official FIFA World Cup™ app has launched with exclusive coverage from Brazil 2014, meaning fans can take the world’s biggest event with them wherever they go,” according to the release. Here are the details.  Read more

Why Fox Sports’ MatchTrax is the Ultimate Second Screen World Cup Experience

304x200 foxsportsAhead of the 2014 World Cup, Fox Sports partnered with digital consulting firm Omnigon to create a second screen experience called MatchTrax. Omnigon gave Lost Remote a demo of the product last Friday and it is evident that MatchTrax is a second screen experience that appeals to both die-hard soccer fans watching every game and to casual fans.

MatchTrax’s main features include live match commentary, real-time field views, a leaderboard and statistics, and ‘Hash Clash.’ Read more

Univision Bests ABC/ESPN in World Cup Social Activity [Saturday]

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision Deportes’ broadcast of World Cup matches yesterday delivered the most-watched Saturday of group play in Univision Deportes World Cup history. So far, the network’s coverage of this year’s games is pacing ahead of its 2010 World Cup coverage by +25% among Total Viewers and +11% among Adults 18-49 through 8 matches. Univision Deportes is also outdelivering ESPN/ABC network’s average by +7% among Total Viewers and +2% among Adults 18-49 through the first 8 matches of the World Cup. Read more

Something to ‘Like’: Facebook Launches ‘Trending World Cup’ and ‘Facebook Ref’

facebook_logoFacebook Ref was born on July 1, 1968, joined Facebook on May 16, 2014, and he’s very excited for the World Cup.

With the World Cup set to kick off on Thursday, Facebook has created a campaign around Facebook Ref, who is tasked with informing users throughout the tournament. The company has launched a series of videos starring Facebook Ref, which will continue throughout the tournament. He has even taken to responding to fans’ comments. When told by a fan that he should color his hair, Facebook Ref responded: “Red or Yellow?” Read more

How Applicaster’s helping Russia’s MegaFon bring social TV to the World Cup

Screen Shot 2014-06-10 at 1.33.05 AMApplicaster, a social TV company that provides white label solutions for broadcasters, was recently selected by Russian telecom company MegaFon to offer enhanced Sports viewing experiences on second screens for 2014 World Cup and additional sports tournaments.  The social TV company, based in Israel, has enjoyed tremendous growth around the world, offering the opportunity to enable a connected TV environment. “MegaFon is keen on providing its users with the most engaging mobile experience, via offering fast access as well as interesting and exciting content,” said Andrey Kushnarev, Director of content and media at MegaLabs in the announcement. As the World Cup draws nearer, the global impact of social TV is already being felt. The SMOTRI+ TV app, where the World Cup functionality, “was successfully launched earlier this year, with over 600,000 downloads for the Winter Olympic and Paralympic Games and an additional 150,000 active users for the Hockey World Cup.” The “SMOTRI+ functionality has been expanded to support additional features and sports tournaments including the Football World Cup 2014.” We interviewed Sharona Meushar, Applicaster’s Marketing & Media Director about the app for the World Cup. Read more

Ahead of World Cup, ITV Asks Fans to Show Their #GoalFace

1270583_FULL-LNDThe British television network ITV is set to broadcast 20 matches from the group stages of the 2014 World Cup on ITV and ITV4, and 34 games in total across its other channels.

ITV is also offering robust second screen coverage, and fans will be able to stream all live matches via the ITV player on itv.com and on demand.  To further engage with fans, ITV created a microsite, itv.com/worldcup to offer second screen users highlights of all mataches, videos, news, analysis, and stats.

Perhaps the best part of itv.com/worldcup is ITV’s #goalface initiative. ITV is asking fans to tweet pictures of their best goal celebration face to @itvfootball with the hashtag #goalface. Before and during the tournament ITV will publish the best submissions on Twitter and Facebook, and also potentially on-air. Read more

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