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Posts Tagged ‘Soccer’

How iPowow and Red Bull Media House are engaging European sports fans

461565852_640iPowow, a leading participation TV company based in Santa Monica, California, counts A&E and USA Network among its clients. In October, we wrote about how iPowow was working with USA to redefine the notion of syndication. The network had acquired the rights to broadcast Modern Family in syndication, and iPowow was helping to power Modern Family Live, which allowed fans to use second screen devices to participate in polls and quizzes while watching the episodes.

Two months ago, iPowow partnered with Red Bull Media House to create a social fan participation element for the FC Bayern München vs FC Red Bull Salzburg game, which aired on Red Bull Media House’s ServusTV. Fans were prompted to use computers or mobile devices to respond to questions displayed on-air during the telecast and to express their opinions about what was taking place during the game. The results were displayed in real-time both on the users’ devices and on TV. Read more

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With the World Cup approaching, NBC Sports Digital partners with Soccerly.com

soccerly_background_googleplus_02Last Thursday, NBC Sports Digital announced a partnership with Soccerly.com, a site that launched a little over a year ago that has quickly become a top destination for soccer fans in the United States.  As part of the partnership, Soccerly will provide NBCSports.com and it’s ProSoccerTalk section with content about all major global soccer leagues – including the MLS and Premier League – and expanded World Cup coverage.

NBC Sports expanded its soccer coverage in 2012, the same year that Verus was rebranded as the NBC Sports Network.  The NBC Sports Network smartly capitalized on the growing interest in the NHL, but with many of the major sports tied up in long-term television contracts, the NBC Sports Network made a splash with MLS and Premier League coverage.

The cross-platform coverage of the Premier League has been a huge success since debuting this past August.. Through NBCSports.com and its NBC Sports Live Extra app, live streams from the Premier League have delivered 1.2 million unique visitors 4.9 million visits, 8.3 million live starts and 185.2 million live minutes watched on NBCSports.com and the NBC Sports Live Extra app. Read more

In advance of the 2014 World Cup, ESPN partners with Mobovivo to launch ESPN Sync

screen480x480In advance of the 2014 World Cup, ESPN has partnered with Mobovivo to launch ESPN Sync, a second screen app for iOS [available now] and Android devices [coming in December]. Mobovivo is known for its companion apps for sports and live events, and its advertising abilities. Read more

What Twitter reveals about the modern game of soccer [infographic]

Soccer (or football or futbol depending on where you are in the world) dominates TV around the globe. Neo Mam, an infographic agency, put together an infographic for unibet.com that analyzes what Twitter tells us about the modern game of soccer. Christiano Ronaldo clearly shows a high correlation between his monetary value and number of Twitter followers. Most telling, though, is that Lionel Messi, widely considered the world’s best footballer, is not on Twitter. Based on his worldwide popularity, the popularity of the sport, and his actual value, Messi would surely reach Ronaldo-like numbers quickly. Here are some more highlights from the company and the infographic. Read more