Social TV rewards platform Viggle has launched a new in-app experience in honor of the football season. MyGuy is "a fantasy football app that allows users to earn points and win prizes for watching the games on TV," according to the company. After viewers check into a sports game -- using the Viggle app -- they'll be given an option to use MyGuy. We spoke with Viggle President Chris Stephenson about the launch.
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Social sports are in the air. The NBA playoffs just ended with a big social bang. The MLB is about to kick off the most social All Star Game ever. NBC is preparing for a social TV infused Olympics. Wimbledon is being shared across the social web and Euro 2012 was second on the social TV charts next to the BET Awards. Not surprisingly there are some brand new sports apps that are vying to make the viewing experience more social.
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