Peacock Raises Prices as NewFronts Get Underway
The streamer is boosting subscription rates by $2 for Premium tiers.
Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Warner Bros. Discovery is looking to unify buying with a new first-party data solution.
Digital Video Ad Spend Will Exceed Linear for the First Time
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
The chairman of Paramount Advertising has been with the company for over three decades.
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
Netflix's leaders reveal details of the company's upfront event.
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising
The technology enables marketers to match ads to content more precisely.
Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.
WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
WBD adds David Porter to lead ad sales research and data insights.
Digital Ad Revenue Hits New Record in 2023, With CTV Expecting FAST 2024 Growth
IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
BravoCon Officially Out for 2024, Returning in 2025
BravoCon is skipping 2024, returning in 2025.
NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big
The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.
