There’s nothing better than doing something IRL (in real life) to generate positive social buzz. We recently wrote about NBC’s sports major social efforts for this year’s Stanley Cup Playoffs. As the playoffs are underway, the TV network has also taken the initiative to deliver edible brackets to influencers to get in the spirit. Here are the details.
Posts Tagged ‘social TV’
Two weeks ago, Deloitte released the eighth edition of its Digital Democracy Survey, which measures the digital consumption trends, preferences, and attitudes of 2,000 consumers ages 14 and up.
While many of the trends are unsurprising, the rates at which they’re evolving are. For example, 37 percent of U.S. consumers are now “Digital omnivores” (those who own tablets, smartphones and laptops), which is a whopping 42 percent increase year-over-year. Women comprised 35 percent of digital omnivores two years ago; now they account for 45 percent of the group.
The results of the Digital Democracy Survey make it clear why cable networks continue to invest in second screen applications and social programming: more devices means more distraction. 86 percent of U.S. consumers multitask while watching TV (up from a little less than three quarters in 2011). Still, only 22 percent of multitasking activities directly relate to the shows being watched. Bridging the gap between the 86 percent and the 22 percent has become the chief concern of social TV producers. Read more
Comedy Central’s Don Steele promoted to Senior Vice President of Fan Engagement/Multi-Platform Marketing
Comedy Central’s Don Steele has led social TV innovation at the network since 2006. We’ve now covered this innovation from Workaholics, to the Franco Roast and more. Steele, whose own use of social media is quite impressive, sat down with Lost Remote to discuss the network’s evolution as a fan focused brand.
Lost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more
Bates Motel ”reopens” tonight on A&E as the highly anticipated drama begins its second season. In honor of the second season the network is giving its social TV fans a chance to create customized post cards inviting friends and family to “check out White Pine Bay’s newest, family-owned motel.” Read more
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