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Posts Tagged ‘social TV’

Katie Jacobs Stanton Replaces Chloe Sladden as Twitter’s VP of Global Media

8c1622151fdcb80d5ce98e7a3c3d405dThere is perhaps no position more important in the social TV space than Twitter’s head of media. Three weeks after Chloe Sladden announced her departure, ‘Variety’ has reported that Katie Jacobs Stanton, Twitter’s vice president of international market development, will step into the role.

Here are the details from Variety:

Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden’s oversight, Twittermade its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company’s global user base but led to ad products that have helped the company with its monetization efforts.

Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hillary Clinton. She has been at Twitter for four years, having moved from its San Francisco headquarters last year to spearhead expansion efforts for the company overseas. The new post will mean she is returning from Paris to San Francisco.

Stanton doesn’t have the kind of media-heavy resume you might expect from someone in her new role. Prior to a stint at Yahoo Finance that ended in 2002, she did a six-year stint at Google that included roles at Google Finance and OpenSocial. She joined the Obama Administration in 2009 as director of citizen participation, which made the White House a more Web-friendly destination for voters. She segued a year later to the State Department as a special officer in its office of innovation, leaving for Twitter in 2010. Read more

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BET Awards 14 sets social TV records with successful broadcast

Screen Shot 2014-07-01 at 10.56.36 PMSunday night the BET Awards 14 took place live from Los Angeles. For years, the network’s massive awards show has grown and innovated across social TV. Even Twitter’s Liz Myers covered their activations in advance of the awards on their media blog. Yesterday, BET released the social TV results from the awards. Here are the details.  Read more

How Hopskoch has created a platform for a social TV soundtrack

hopskoch-logo_on-white_largeA new wave of social TV startups is emerging in the post-Get Glue era. These platforms aren’t targeting consumers (thus competing with Facebook and Twitter). Instead, they’re creating tools for marketers to create social TV experiences in unique ways across content. Hopskoch is one of these companies that’s built a platform to “create, track and analyze transmedia marketing campaigns on one collaborative” tool. We interviewed Marty Monaco the founder and COO at the company about their goals to make an impact on the TV world.  Read more

BroadcastAsia: Twitter’s Director of Media in Australia on social TV

IMG_3155 copyLost Remote recently attended Broadcast Asia in Singapore for the second year in a row. The event is the region’s largest TV conference and has grown their content on social TV. One of the highlights was Twitter’s Director of Media (based in Australia) Danny Keens‘ presentation on “Bringing the Power of Twitter to TV.” Here are the details. Read more

BroadcastAsia: Nielsen will present new social TV research about Southeast Asia

downloadLost Remote is continuing to cover the news breaking from BroadcastAsia 2014 in Singapore. Tomorrow, Nielsen will take the stage during the social TV day I’m chairing to present brand new research on “Internet TV, online video consumption, social TV” in the Southeast Asia regions. We’ll have the exclusives on this new research. In the meantime we interviewed Nancy Jaffe the Director of South East Asia Cross Platform Audience Measurement at Nielsen, who is leading the project and will be presenting along with Byron Munson from Videology, their partner for the research. Read more

BroadcastAsia: MediaCorp announces new ‘Toggle Now TV’ developed by Applicaster

HomePage-Mediacorp-Applicaster-BroadcastAsia is underway in Singapore and Lost Remote is here covering all of the social TV news. MediaCorp has just revealed a new version of their companion app called “Toggle Now TV,” which was developed by Applicaster who will be presented today at BroadcastAsia and will be on a panel I’m moderating tomorrow. MediaCorp “is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.” Here are the details of the new app. Read more

An inside look at Univision’s partnership with Facebook for the World Cup

Screen Shot 2014-06-13 at 2.27.53 AMThe World Cup is underway as millions take to social to share their passion for the games. Every major sporting event creates another opportunity for the major social networks to innovate in social TV and find a unique way to deliver content. For this year’s World Cup, Univision and Facebook struck an impressive partnership to track the games. “Univision will integrate Facebook and Instagram content in broadcast coverage while viewers are watching Univision Deportes Futbol Club, Contacto Deportivo, Republica Mundialista, as well as pre- and post-game coverage,” according to the announcement.

Facebook has launched special layer of data and content specifically for the World Cup, and as a result Univision is making a big investment in rolling out new, on-air tools to bring Facebook conversation and Instagram photos to broadcast in real-time. We interviewed Bob Morgan from Facebook’s Public Content Solutions (PCS) partner program and David Beck Univision’s Senior Vice President & General Manager of Social Media. Read more

How Grabyo is bringing real-time highlights to Wimbledon’s broadcast

Screen Shot 2014-06-10 at 11.33.09 PMWimbledon, which begins on June 23rd is one of the most popular sporting events of the year. Tennis games in particular are hard to capture on social media in real-time because everything moves so quickly, especially on the TV screen. Grabyo, a real-time video company, “is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions.” Furthermore, “the partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.”  Read more

Meet Watchup, the Netflix for news

Screen Shot 2014-06-10 at 1.43.57 AMWe recently wrote about Turner’s 2014 Media Camp, an incubator for social TV and media innovation. One of the selected startups was Watchup, which aims to “reinvent news watching for the mobile video age.”  The app, which bills itself as the “fastest way to watch the news” is already making a splash with a recent launch. The app recently debuted on iPhone after already having an iPad app. “With a single account, both iOS and Android users can now enjoy over 200 international and US channels in one personalized newscast,” said Watchup CEO Adriano Farano, a former journalism fellow at Stanford in their release. “Multiple reports allude to a much bigger iPhone 6. If they are true we believe this will improve the mobile video watching experience; news videos are no exception.” The company is already planning for a social TV and video environment for the future and are ready to curate news video like never before. Read more

How Applicaster’s helping Russia’s MegaFon bring social TV to the World Cup

Screen Shot 2014-06-10 at 1.33.05 AMApplicaster, a social TV company that provides white label solutions for broadcasters, was recently selected by Russian telecom company MegaFon to offer enhanced Sports viewing experiences on second screens for 2014 World Cup and additional sports tournaments.  The social TV company, based in Israel, has enjoyed tremendous growth around the world, offering the opportunity to enable a connected TV environment. “MegaFon is keen on providing its users with the most engaging mobile experience, via offering fast access as well as interesting and exciting content,” said Andrey Kushnarev, Director of content and media at MegaLabs in the announcement. As the World Cup draws nearer, the global impact of social TV is already being felt. The SMOTRI+ TV app, where the World Cup functionality, “was successfully launched earlier this year, with over 600,000 downloads for the Winter Olympic and Paralympic Games and an additional 150,000 active users for the Hockey World Cup.” The “SMOTRI+ functionality has been expanded to support additional features and sports tournaments including the Football World Cup 2014.” We interviewed Sharona Meushar, Applicaster’s Marketing & Media Director about the app for the World Cup. Read more

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