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Posts Tagged ‘social TV’

NBC Sports building buzz around Stanley Cup Playoffs with #PuckCakes

NHL_2014_StanleyCupPlayoffsThere’s nothing better than doing something IRL (in real life) to generate positive social buzz. We recently wrote about NBC’s sports major social efforts for this year’s Stanley Cup Playoffs. As the playoffs are underway, the TV network has also taken the initiative to deliver edible brackets to influencers to get in the spirit. Here are the details.

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Peel CEO: “Social TV Companies Are Either Dead or Dying”

unnamed (1)Last week the Samsung Galaxy S5 was released with a preloaded “Smart Remote” app, powered by Peel’s smartRemote technology. Peel turns smartphones and tablets into universal remotes and content recommenders. HTC’s preloaded “Sense TV” app is also powered by Peel’s technology.

When asked about the social-TV impact of Peel being preloaded on the new Galaxy, Thiru Arunachalam, CEO and co-founder of Peel, told Lost Remote:

“We don’t see ourselves as a social TV company. Twitter has won the battle and social TV companies are either dead or dying. We are a smart remote technology.  We believe we provide the best, most comprehensive smart remote experience of anyone in the market. We work with more devices, more MSOs and have aggregated more TV listings globally than any other company. That is why Samsung, HTC, ZTE and many more to be announced in the near future, have preloaded Peel on their IR-enabled phones and tablets.”

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French channel Canal+ launches a brand new TV experience: The Social Player

Screen Shot 2014-04-15 at 5.39.35 PMSocial TV innovation in France continues to rise. French channel Canal+ (11.4 million subscribers) just released a major new social platform around its signature channel: the Social Player, according to SocialTV.fr’s Julien Bichon.

This announcement comes at a critical time for the industry, as Netflix recently announced it will be coming to the region. The Social Player is a video and social platform shaped by Facebook’s social graph. In France, Canal+ is the first channel to bring this kind of personalized experience to consumers. In addition to be a platform designed around conversations about TV, it will also be the perfect way to put together data on audience behavior. Here are details.

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How is the social web reacting to the news of Colbert taking over for Letterman?

It’s official. CBS has announced that Stephen Colbert will replace David Letterman as the host of the Late Show, when we retires in 2015. Colbert has yet to tweet about it to his over 6 million followers. Kontera, a provider of insights for brand marketers has already seen a huge amount of activity on the social web. Here are the details. Read more

BuzzFeed launches ‘Social Tune In Program’ with Bravo and IFC as first partners

Screen Shot 2014-04-10 at 1.20.06 PMIn August we wrote about BuzzFeed accelerating the success of Netflix original Orange is the New Black. Now the news and content platform is making an official and big leap into social TV with a new “Social Tune In Program” that “will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC are the launch partners. Here are the details. Read more

Deloitte Digital Democracy Survey: More Digital Omnivores, More Distraction

digitaldemocracy (1)Two weeks ago, Deloitte released the eighth edition of its Digital Democracy Survey, which measures the digital consumption trends, preferences, and attitudes of 2,000 consumers ages 14 and up.

While many of the trends are unsurprising, the rates at which they’re evolving are. For example, 37 percent of U.S. consumers are now “Digital omnivores”  (those who own tablets, smartphones and laptops), which is a whopping 42 percent increase year-over-year. Women comprised 35 percent of digital omnivores two years ago; now they account for 45 percent of the group.

The results of the Digital Democracy Survey make it clear why cable networks continue to invest in second screen applications and social programming: more devices means more distraction.  86 percent of U.S. consumers multitask while watching TV (up from a little less than three quarters in 2011). Still, only 22 percent of multitasking activities directly relate to the shows being watched. Bridging the gap between the 86 percent and the 22 percent has become the chief concern of social TV producers.  Read more

Comedy Central’s Don Steele promoted to Senior Vice President of Fan Engagement/Multi-Platform Marketing

17d4700Comedy Central’s Don Steele has led social TV innovation at the network since 2006. We’ve now covered this innovation from Workaholics, to the Franco Roast and more. Steele, whose own use of social media is quite impressive, sat down with Lost Remote to discuss the network’s evolution as a fan focused brand.

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11.1 million people had over 25.4 million interactions about the Oscars on Facebook

Screen Shot 2014-03-03 at 11.07.48 AMLost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more

A&E lets ‘Bates Motel’ fans create customized postcards as second season premieres

Bates Motel ”reopens” tonight on A&E as the highly anticipated drama begins its second season. In honor of the second season the network is giving its social TV fans a chance to create customized post cards inviting friends and family to “check out White Pine Bay’s newest, family-owned motel.” Read more

Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

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Mass Relevance being used during Twitter Town Hall with President Obama

Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more

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