Applicaster, a social TV company that provides white label solutions for broadcasters, was recently selected by Russian telecom company MegaFon to offer enhanced Sports viewing experiences on second screens for 2014 World Cup and additional sports tournaments. The social TV company, based in Israel, has enjoyed tremendous growth around the world, offering the opportunity to enable a connected TV environment. “MegaFon is keen on providing its users with the most engaging mobile experience, via offering fast access as well as interesting and exciting content,” said Andrey Kushnarev, Director of content and media at MegaLabs in the announcement. As the World Cup draws nearer, the global impact of social TV is already being felt. The SMOTRI+ TV app, where the World Cup functionality, “was successfully launched earlier this year, with over 600,000 downloads for the Winter Olympic and Paralympic Games and an additional 150,000 active users for the Hockey World Cup.” The “SMOTRI+ functionality has been expanded to support additional features and sports tournaments including the Football World Cup 2014.” We interviewed Sharona Meushar, Applicaster’s Marketing & Media Director about the app for the World Cup. Read more
Posts Tagged ‘social TV’
Adobe Digital Index this week released its “U.S. Digital Benchmark” report for the first quarter of 2014. The report touches on a wide range of social TV trends, but focuses mainly on TV Everywhere and online video trends.
In terms of TV Everywhere, Adobe’s report confirms what Viacom found late last month in its own TV Everywhere study: pay TV subscribers are increasingly using other devices to authenticate and access programming. While Viacom’s report centers on the added value of TV Everywhere for pay TV subscribers, Adobe’s report shows the breadth of its usage: TV Everywhere consumption has grown 246% year-over-year across devices, and 21% of pay TV households now access TV Everywhere content across devices and browsers (a 31% increase in just the last six months).
But, as New York Times reporter Molly Wood points out: “However, Adobe’s numbers do not include Netflix, which has about 48 million subscribers worldwide, so cord-cutting might not be entirely off the table.”
While Netflix was not taken into account, it is clear from both Adobe’s and Viacom’s studies that TV Everywhere use is not slowing down, and more, that networks benefit from providing consumers with more accessibility. Read more
In October, we wrote about Bravo’s “The People’s Couch” a show that features different sets of families and friends as they watch TV’s most popular shows that air throughout the week as the audiences at home watch their reactions. The show is coming back next week with one hour episodes beginning on June 3rd from 10-11pm. In addition to being a TV show about watching TV a social TV community has emerged around the characters and the shows they’re watching creating the perfectly meta social TV mix. We interviewed the Zeno family and the guys on the show about social TV and being on the show. Read more
In January, social TV platform Viggle acquired Dijit and their NextGuide platform that Lost Remote has covered closely since its inception. Last week Viggle released a new survey showing how users are interacting with TV as a result of their platform. “Viggle TV Reminders drive 47 percent of recipients to tune in to live TV, and 34 percent to watch shows they otherwise would not have watched, says user survey,” the company announced. Read more
E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more
FYI, A+E Networks’ new cable network that “embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more,” just announced a major partnership with Pinterest, a social platform that TV brands and advertisers have been trying to work with more closely as the company matures. The partnership will be for FYI’s new original series, “Were Moving In.” Here’s the description of the show:
No matter how long two people have known each other, the challenge of moving in together and designing their space will always be tricky. While it’s a universal experience, blending styles, tastes and needs can be a daunting task. Each episode of “We’re Moving In” (w.t.) will focus on new subjects – from newly married couples, to roommates, to blended families – in the throes of moving in together for the first time. Utilizing Pinterest for planning and as a source of inspiration for ideas, these newly housemates will make the “important” decisions like picking the perfect paint color to remodeling the kitchen, to deciding which couch stays and which one goes.
The network is working closely with the visual social network and “is among the first to integrate creative direction from Pinterest, and will offer audience engagement beyond the linear viewing experience.” Read more