Wimbledon, which begins on June 23rd is one of the most popular sporting events of the year. Tennis games in particular are hard to capture on social media in real-time because everything moves so quickly, especially on the TV screen. Grabyo, a real-time video company, “is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions.” Furthermore, “the partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.” Read more
Posts Tagged ‘social TV’
We recently wrote about Turner’s 2014 Media Camp, an incubator for social TV and media innovation. One of the selected startups was Watchup, which aims to “reinvent news watching for the mobile video age.” The app, which bills itself as the “fastest way to watch the news” is already making a splash with a recent launch. The app recently debuted on iPhone after already having an iPad app. “With a single account, both iOS and Android users can now enjoy over 200 international and US channels in one personalized newscast,” said Watchup CEO Adriano Farano, a former journalism fellow at Stanford in their release. “Multiple reports allude to a much bigger iPhone 6. If they are true we believe this will improve the mobile video watching experience; news videos are no exception.” The company is already planning for a social TV and video environment for the future and are ready to curate news video like never before. Read more
Adobe Digital Index this week released its “U.S. Digital Benchmark” report for the first quarter of 2014. The report touches on a wide range of social TV trends, but focuses mainly on TV Everywhere and online video trends.
In terms of TV Everywhere, Adobe’s report confirms what Viacom found late last month in its own TV Everywhere study: pay TV subscribers are increasingly using other devices to authenticate and access programming. While Viacom’s report centers on the added value of TV Everywhere for pay TV subscribers, Adobe’s report shows the breadth of its usage: TV Everywhere consumption has grown 246% year-over-year across devices, and 21% of pay TV households now access TV Everywhere content across devices and browsers (a 31% increase in just the last six months).
But, as New York Times reporter Molly Wood points out: “However, Adobe’s numbers do not include Netflix, which has about 48 million subscribers worldwide, so cord-cutting might not be entirely off the table.”
While Netflix was not taken into account, it is clear from both Adobe’s and Viacom’s studies that TV Everywhere use is not slowing down, and more, that networks benefit from providing consumers with more accessibility. Read more
In October, we wrote about Bravo’s “The People’s Couch” a show that features different sets of families and friends as they watch TV’s most popular shows that air throughout the week as the audiences at home watch their reactions. The show is coming back next week with one hour episodes beginning on June 3rd from 10-11pm. In addition to being a TV show about watching TV a social TV community has emerged around the characters and the shows they’re watching creating the perfectly meta social TV mix. We interviewed the Zeno family and the guys on the show about social TV and being on the show. Read more
In January, social TV platform Viggle acquired Dijit and their NextGuide platform that Lost Remote has covered closely since its inception. Last week Viggle released a new survey showing how users are interacting with TV as a result of their platform. “Viggle TV Reminders drive 47 percent of recipients to tune in to live TV, and 34 percent to watch shows they otherwise would not have watched, says user survey,” the company announced. Read more
E! has become the latest network to realize the potential Instagram has for social TV. The pop culture powerhouse announced last week that they would be expanding their multi-screen experiences by launching an “Instagram Wall” that will “track the top celebrity Instagram accounts, dynamically ranking the Top 200 celebs based on the newly created E! Social Score.” This is a huge move for the NBCU cable network whose popular shows include Fashion Police, Keeping up with the Kardashians and their red carpets that continue to define the awards show experience. Read more