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Posts Tagged ‘social TV’

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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Social TV highlights from the Sochi opening ceremony

1389914605000-Sochi-NBC-logoNBC Sports released highlights from the Sochi opening ceremony on social media. We’ve been covering NBC’s tremendous efforts and as the games ensue they continue to make social and important part of the Olympic experience. Read more

An inside look at Cinemax’s social TV strategy for ‘Banshee’ season 2

Screen Shot 2014-02-06 at 12.33.29 AMCinemax has proven that they can use social to help launch and innovate with new series. We recently wrote about how the premium network made history with Vine. Here’s an inside look at the full social TV campaign they executed for season 2 of the show which, “stars Antony Starr as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities, even as he’s hunted by the shadowy gangsters he betrayed years earlier.” Read more

An inside look at social TV in Spain

tuiteleTuitele, a leading social TV analytics company in Spain, recently released a report detailing the rapid growth of social TV in Spain in 2013. In January 2013, 750,000 unique Twitter users tweeted about Spanish TV; in December 2013, the number ballooned to 1.3 million unique users. Read more

‘GetGlue is now tvtag’ announces owners i.TV

comingsoonlogoNot so long ago, the GetGlue brand name and app was considered one of the most promising social TV platforms. Now, their new owners i.TV are continuing to announce radical changes to the brand. The GetGlue brand name is going away and the new platform, tvtag “launches Tues from i.TV, with 70 TV networks including NBC, ABC and FOX on-board as well as Nintendo and DIRECTV, and upwards of 10 mil users baked in from the beginning.” Here’s the announcement. Read more

With Klondike, Discovery makes its first foray into scripted TV

32292_DAY08_DSC2291.jpgKlondike, a scripted miniseries that follows two adventurers in Dawson City during the height of the Klondike Gold Rush, is set to debut tonight on Discovery. The show marks Discovery’s first foray into scripted television in its 27-year history and it is sure to attract Game of Thrones fans wanting to see more of Richard Madden (Robb Stark).

To generate buzz for the show, Discovery has created Social Saloon Live, a microsite that allows viewers to watch live cams set up in the real Dawson City and the Dawson City recreation that Discovery has installed in Times Square. The site also captures the social conversation surrounding the show and links to documents that provide historical context for the series.

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Terio is social TV in its purest form

hqdefaultUsually, when we write about social TV, we discuss innovative ways in which brands and networks use broadcasts to interact with audiences. Rarely is the relationship reversed – where unprompted audience use of social media elicits results on broadcasts. One such example is the viral sensation Terio – also known as “Little Cuzzin Terio” -  a bonafide Vine star, whose dance moves have rocked the 6-second video social network throughout the second half of 2013. Read more

7 predictions for social TV in 2014

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CNBC.com

Many of our social TV predictions for 2013 came true. From Amazon’s growth as an original TV content provider, to Netflix’s impact on social TV it was a big year for TV everywhere and the seamless integration of social into the traditional television industry that we’ve known for decades. As 2014 is only hours away here are our predictions for a year that we know will continue uproot and improve TV. Read more

Sprout Social Index: the entertainment industry’s rapid growth continues

Sprout-Social-620x364Social monitoring company Sprout recently released the Sprout Social Index, which “looks at channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages across 20,000 brand profiles and fan pages” with the goal to better equip brands with actionable insight about people’s social habits and o­ffer opportunities to create stronger, longer-lasting customer relationships.” The index notes the impressive growth of both Facebook and Twitter, and more, how brands are using social media to engage with consumers. What’s impressive to us at Lost Remote, is just how much users interact with entertainment brands. Read more

10 things a social TV marketer doesn’t want to hear this holiday season

spacecraftWhile we take social TV seriously here at Lost Remote, we always appreciate some good holiday fun. Spacecraft TV – a company that launched this November and provides multiplatform TV shows across all genres, with a focus on social media and second screen integration – put together a list of the ten things a social TV marketer doesn’t want to hear this holiday season. Read more

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