Tremor Video, is a leading video technology, advertising and publishing platform that’s ”bringing the certainty of science” to the brands and companies they help deliver multi-screen experiences too. Over the past year, the New York-based company has grown its footprint in not just creating marketing solutions for the second screen, but for the “four screen agnostic” planning process they know advertisers program across. We interviewed Waikit Lau, Tremor’s head of business development (who also founded ScanScout, which Tremor acquired), Andrew Baisley, director of business development, and Kate Stientjes, their NW sales manager about the four-screen TV world. Read more
Posts Tagged ‘social tvs’
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Debate season is in full force and social TV continues to define viewers reactions to these broadcasted spectacles. In our preview of the first election we wrote about CNN allowing viewers to become live TV producers by giving viewers the opportunity to clip and share their favorite moments in real-time. SnappyTV is the social TV technology platform that has made this possible for both the first presidential debate and tonight’s veep debate. The company has just released an infographic visualizing tonight’s debate and snaps. We also learned more about how this forward-thinking partnership with CNN works. Read more