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Posts Tagged ‘social tvs’

‘Gone are the notions that digital media will cannibalize TV,’ meet the four-screen TV world

Tremor Video, is a leading video technology, advertising and publishing platform that’s ”bringing the certainty of science” to the brands and companies they help deliver multi-screen experiences too. Over the past year, the New York-based company has grown its footprint in not just creating marketing solutions for the second screen, but for the “four screen agnostic” planning process they know advertisers program across. We interviewed Waikit Lau, Tremor’s  head of business development (who also founded ScanScout, which Tremor acquired),  Andrew Baisley, director of business development, and Kate Stientjes, their NW sales manager about the four-screen TV world. Read more

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Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

How CNN and SnappyTV created social TV producers for the debates

Debate season is in full force and social TV continues to define viewers reactions to these broadcasted spectacles. In our preview of the first election we wrote about CNN allowing viewers to become live TV producers by giving viewers the opportunity to clip and share their favorite moments in real-time. SnappyTV is the social TV technology platform that has made this possible for both the first presidential debate and tonight’s veep debate. The company has just released an infographic visualizing tonight’s debate and snaps. We also learned more about how this forward-thinking partnership with CNN works. Read more

An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. Read more

An inside look at HBO Nordic’s social TV strategy

The social web instantly connects millions (and now billions)  of people around the world. For social TV, the TV part is not always as global. A big elephant in the social TV living room is how TV fans around the room talk about TV content at the same time but can’t necessarily access it. “HBO Nordic AB, the newly formed joint venture of  Home Box Office, Inc. and Parsifal International,” will be launching in mid-October on linear and have already launched in a big way on social.  Read more

FX’s spooky social TV strategy for ‘American Horror Story: Asylum’

On Halloween last year we provided an inside look at the social media world of the spookiest show on TV. American Horror Story (AHS) went on to become one of the most successful new shows of the season, making the horror genre more appealing than ever. Unlike most shows on TV, AHS decided to reboot and refresh most of it's cast for a brand new spooky storyline - this time about an "Asylum". We interviewed FX SVP of Marketing Sally Daws about their social TV strategy for the new season (premiere on October 17th at 10pm ET).

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The CW embeds Twitter feed in Entertainment Weekly print ad

The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?

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Ryder Cup starts tweet battle between Team USA and Team Europe

The Ryder Cup is underway and Turner Sports is continuing to invest in social was they bring major gold tournaments to television. For this year's tournament RyderCup.com is offering fun ways to engage via social including a tweet battle and a destination that will curate the best content from Twitter, Facebook and Instagram.

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'The X Factor' premiers with social TV buzz and improved app

The X Factor on Fox started its second season with a big social TV splash last week. According to Bluefin Labs, the show had seven times more social TV buzz than The Voice premiere had last Monday. Anticipation has been wild for the new season ever since Britney Spears and Demo Lovato were announced as new judges. The show has also launched some exciting new features for their app that premiered last season.

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SecondScreen Networks expands into Europe with Webrangers

SecondScreen Networks, the popular advertising platform to reach multiple screens in sync has announced their first partnership in Europe. The NYC-based company will now offer solutions for an Amsterdam-based social TV agency called Webrangers.

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'Tia & Tamera' EP Jason Carbone: social TV is a 'game changer'

Last week Style, an NBCU lifestyle network, launched the second season of the reality show, 'Tia & Tamera' featuring the Mowry sisters who became famous in the 90s for their WB show "Sister Sister." We spoke with the show's social-savvy Executive Producer, Jason Carbone on how the show became the network's...

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