MTV's VMAs are set for this Thursday, September 6th, with a jazzed up Twitter Tracker and a new viral video category that will be decided by social votes. The network's largest tent pole has always been an innovator when it comes to social TV and awards shows in general. The challenge they face now is how can they outdo themselves each year. We spoke with Colin Helms, SVP for Digital at MTV, who gave us a sneak peek...
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We recently wrote about the massive social TV strategy that Univision implemented for their tent pole 'Premios Juventud' awards show. The youth event, which was super-hero themed took place Thursday night and was not only successful in linear ratings (reaching 9.3 million viewers and ranking number one among 18-34s) but topped the social TV charts according to Trendrr and SocialGuide. Univision shared an infographic about the results exclusively with Lost Remote.
MTV's Teen Wolf activation is not the only major social TV integration the network has in store. The network announced that the MTV Movie Awards will feature a category that will be decided via live social voting during Sunday's broadcast. Here are more details on the announcement and an interview with Colin Helms, SVP of MTV Digital and Michael Scogin VP of MTV Mobile.
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