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Posts Tagged ‘SocialGuide’

How Social TV Conversation Is Impacting Tweeting About Brands

nielsen-twitterSocialGuide is out with new analysis on how social conversation around TV is crossing over to talk about brands, which is key for advertisers looking to leverage the rise of social TV.

Between August and October of 2013, SocialGuide found that 5.5 million people tweeted about both brands and TV, with one major takeaway being the large amount of brand tweeters that are also tweeting about TV: 73%.

Another interesting nugget was the categories of the brands discussed: 74% tweeted about consumer electronics brands, 48 % about restaurant brands, 29% about food brands, 27% tweeted about beverage brands, and 24% tweeted about car brands. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

‘The Bachelor’ ‘Countdown to Juan Carlos’ Catapults Up SocialGuide Ratings

juan-pablo-1-768ABC’s “The Bachelor” premiered on ABC last night, generating the second most Twitter conversation for the week, coming behind only “Dick Clark’s New Year’s Eve with Ryan Seacrest 2014″ for the week of 12/30-1/5.

The 17th season of “The Bachelor” features former Latin soccer player Juan Pablo Galavis, and the Twitter-verse was active throughout the week in anticipation of the latest version of primetime matchmaking.  The buildup to and airing of “Countdown to Juan Carlos,” generated 152,000 tweets, reaching a unique audience of 3.6 million Twitter users, according to SocialGuide.

The two-hour season premiere is tonight at 8pmET on ABC.

The Top Social TV Shows for 2013 Were…

nielsen-twitterThe recently departed “Breaking Bad” took the top spot in Nielsen SocialGuide‘s first yearly top 10 social TV list.

The list measures from September through November, as SocialGuide starting analyzing social analytics during this timeframe. “Breaking Bad” (AMC) averaged 6 million distinct Twitter accounts who saw at least one tweet about the show each episode. The second spot went to fellow AMC show “The Walking Dead” (4.89 million) followed by FX’s “American Horror Story” (2.93 million).The fourth spot went to ABC’s “Scandal” (2.31 million), which as we’ve reported has involved its social fans in real-time during its third season. Read more

BET breaks digital records with the ‘BET Awards 13′

The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Read more

What Nielsen’s acquisition of SocialGuide means for the social TV industry

Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings.

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Exclusive: SocialGuide launches 'On Now' for real-time analysis

SocialGuide has just launched an exciting new product as part of their SocialGuide Intelligence (SGI) product that we've covered before. The Brooklyn-based social TV data company continues to gain traction within the competitive space by focusing solely on Twitter, which of course lends itself to real-time the most. Now they're launching a new tool called "On Now" (in beta) dedicated to helping social TV producers and marketers make sense of TV data in real-time. CEO and Founder Sean Casey...

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'Hatfields & McCoys' reveals ratings success from social TV push

HISTORY's social media strategy (see our earlier story) seems to have paid off for Hatfields & McCoys, the three part-miniseries starring Kevin Costner and Bill Paxton. The three-part format is not common on TV in the U.S., making it even more unpredictable if the hype of the show would translate on social and linear.

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How TV can leverage Tumblr for social buzz and analysis

In September we asked if it's time for TV companies to take Tumblr seriously. The overwhelming answer from nearly a year ago was yes, and it's even more so the case now. The platform recently reached 20 billion blog posts and 50 billion blogs, and signed an exclusive deal with social data company Gnip to allow companies to leverage their firehose of content.

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SocialGuide and Univision launch Spanish-language analytics

SocialGuide and Univision have announced that they will be joining arms to leverage SocialGuide Intelligence for their Spanish-language programming. Univision will be using SocialGuide to, "to track and monitor activity for all of its programming," according to the release. In a DVR-filled world, Univision discussed an important statistic when showing why they're investing in tracking social buzz around their television programming.

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The TV programming that drives the most social buzz

Brooklyn-based SocialGuide recently rolled out a new analytics platform, and it just launched a new report within their Social Guide Intelligence (SGI) tool called "Insight" which provides "the most comprehensive look at Twitter TV behavior across US TV (we now cover every program aired across 220 channels)," according to founder Sean Casey. He shared with us the March report, looking across 7.7M uniques, 48.2M comments and 5,364 social TV programs that aired. It broke down which TV program types and genres drive the most social activity.

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