Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings.
Posts Tagged ‘SocialGuide’
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Brooklyn-based SocialGuide published their findings on the ten most retweeted comments from last Thursday's Republican debate. For the debate, they tracked close to 400,000 comments from over 100,000 unique users, making it the second most social program according to their charts. Another interesting piece of data they pulled was the influence of those participating. "The average of 929 followers per unique commenter, the highest of any program that day, and more than 2x the average across from December," according to SocialGuide. They even calculated that each commenter had an average of 4 comments, "making it the most socially engaged program on Thursday."
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