The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Read more
Posts Tagged ‘SocialGuide’
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Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings.
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