If it’s live, America’s tweeting. FX’s ‘Sons of Anarchy’ series finale and the second half premiere of ABC Family’s ‘Pretty Little Liars’ Season 5 were bumped to third and fourth place, respectively, on Nielsen’s Twitter TV Ratings chart. The number one and two spots were filled by ‘The Victoria’s Secret Fashion Show’ and the ’2014 Heisman Trophy Presentation’ (although it was a near lock that the Oregon Ducks’ Marcus Mariota would win). The Victoria’s Secret angels drove 1,216,000 tweets – nearly four times as many as the second place show in the category (‘Love & Hip Hop: Hollywood’ with 337,000 tweets).
Posts Tagged ‘sons of anarchy’
Talk about being in the bubble. Watching the “Sons of Anarchy” series finale the other night and refreshing my Twitter feed, I was sure everyone in the whole wide world was watching and tweeting about it. And while it did rank second in the Nielsen Twitter ratings for Tuesday, compared to past episodes and other televised events this fall season, it wasn’t anything to write home about.
According to Amobee Intelligence, consumption — or how many times “Sons of Anarchy” was seen around the social web — was at 28%, which is the same as the season 7 premiere in September. When Katie Sagal’s character was murdered in early December, there was only 55% as much consumption as the premiere. During the broadcast and its after-show, there were:
65,300 tweets around #FinalRide – the hashtag heavily featured in promotional material for the episode. There were also 48,600 tweets around the show hashtag#SOA, 34,600 Tweets around #SOAFX, 24,200 tweets around #SOAFinal, and 15,500 tweets around the actual phrase Sons of Anarchy.
What are you obsessed with right now? When it comes to television shows, The Hollywood Reporter and Facebook have teamed up to find out. Yesterday, THR launched their “TV Obsession Index” which sources from Facebook to rank the shows that have you talking.
Nick Grudin, Diretor of Media Partnerships at Faceboook said in a statement:
The aggregate conversation happening about TV on Facebook creates a new and valuable window into the programming that audiences are excited about and moved by. The Hollywood Reporter has the unique editorial insight to put this data into context for the industry.
It’s also interesting to note that most of the shows on THR’s rankings weren’t number ones on the Nielsen Twitter ratings last week. There’s something about live, reality TV events that get Twitter rolling, while people seem to be sharing about things they actually like on Facebook. This is something that ListenFirst is also tracking with their Digital Engagement Index for brands and Digital Audience Ratings which combs all platforms (except Twitter because of their relationship with Nielsen) for chatter. Those ratings are published weekly in Variety.
According to our analytics partner Canvs, which measures Twitter sentiment, 62,254 of the 214,777 tweets about the show were emotional reactions. If you haven’t watched yet (time-shifting or not, how could you not have?), don’t read any further. But if you were tweeting along with the premiere, see below for some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more
Last night’s “Sons of Anarchy” premiere was trending last night, beating out “Big Brother” in Nielsen’s Twitter ratings. It’s not just that the final season promises to be the most excruciating yet. Fan interaction on social media is almost at “Scandal” levels.
This is how they kill it on social media, in two easy steps:
Taking a hint from “The Walking Dead,” FX is running #AnarchyAfterword live after the show, instead of just online. So fans can participate right after in asking questions and getting their fan fix on. On the show website, and via on-air prompts, they also advertise the week’s featured hashtags.
It doesn’t hurt that the show is packed with suspense and plot twists, making it easy to gush over on Twitter or TvTag. Can we start the #SaveJuice campaign, yet?
‘Sons of Anarchy’ creator Kurt Sutter to fans: ‘We will come baring gifts, good cheer and basically disrupt your neighborhood’
The highly anticipated season six premiere of Sons of Anarchy will air on FX on September 10th at 10pm. Show creator and actor Kurt Sutter (who we interviewed in December) has already begun riling up his passionate fan base to make sure ratings increase like they did last year. Since season four he’s been personally running a successful and simple social media competition that rewards a fan on social media if they increase their ratings. The often controversial show runner just sent out the following to subscribers of his Blogger blog. Read more