Social TV storytelling is on the rise. Proof of this is not only from the digital executives that have gone above and beyond to bring storytelling into the marketing mix. TV creators and show runners, who have always been the backbone of the TV content we love are now embracing social in ways we could have never imagined. Kurt Sutter, the creator and genius behind FX’s Sons of Anarchy (where he also play the crazy and imprisoned Otto) is proof of how important it is for show runners to genuinely and constantly use the social web. The day after Sons’ season five finale topped the ratings we interviewed Sutter about using social for storytelling in between seasons. Read more
Posts Tagged ‘sons of anarchy’
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One of the main reasons Comic-Con has become the platform for TV to connect with fans is because of the length TV news has gone to cover the event and bring the highlights and breaking news to readers around the world. Entertainment Weekly (EW), which launched their "viEWer" second-screen app at the end of 2011, captured TV and more in San Diego in a bigger way than ever before. We interviewed West Coast News Editor...