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Posts Tagged ‘Spartacus’

Primetime TV

An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience

By Natan Edelsburg on December 24, 2012 6:37 PM

In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes. We interviewed Erin Dwyer, Starz Executive Director of Digital Marketing about the details of this impressive social TV experience. Read more

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Blog, Gaming

Starz Spartacus launches social game for season two

By Natan Edelsburg on January 23, 2012 11:49 AM
We recently wrote about Starz growth and their use of social TV. Now, the premium cable channel and their digital media arm has launched a new social game for the premier of their hit show Spartacus, a gladiator drama. The game will launch on January 27th on Facebook when the season premiers. Social TV games are great. Creating a game, on the largest social platform for passionate fans, is the perfect way to keep fans addicted while the show isn't on the air.

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Blog, Gaming

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

By Natan Edelsburg on December 22, 2011 10:19 AM
As the year comes to an end, it's a good time to reflect on some of the best television shows from this fall. There's been a handful of new successes from the premium cable channels, which is no surprise since they're able to be riskier and raunchier not having to answer to advertisers and broadcast standards. The premium cable space is also much smaller, so it's often even more competitive than broadcast and cable. Since 2009's cult-favorite Party Down (which is now being made into a movie) STARZ has been smartly investing in more original programming as the network competes in the premium cable world that has constantly benefited TV fans with superb content.

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