Unable to attend E3, the biggest gaming conference of the year in Los Angeles? Spike TV, the Viacom owned network geared towards males, is broadcasting eleven hours of coverage, five more than last year. E3 has already seen a major social TV announcement involving Xbox's entertainment growth.
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Loyalize, the poll-focused social TV startup that powered a Spike TV show back in September, will be powering the network's broadcast of CES next week. Viewers of the broadcast will be able to drive interview questions, vote on their gadget favorites (not just once-and-done voting, but thousands of fans seeing what thousands of other fans are voting on at the exact second it is happening) from their smartphones/tablets and laptops.
CES is going to be an exciting time for social TV as new technology is revealed that might force some of the established platforms to rethink how consumers might use Connected-TVs, tablets and more. Todd Greene, CEO of Loyalize, answered a few questions...
If you've been to the Consumer Electronics Show (CES), which happens in Vegas each January, you already know how influential the conference is on setting the tone for the upcoming year with not just the electronics industry, but the tech and social media world as well. While the show is already the biggest convention that happens in Vegas and draws a bunch of celebrities, it hasn't quite reached the pop culture impact that Comic-Con has been able to do (and the SXSWi continues to edge closer to).
If you've been to the Consumer Electronics Show (CES), which happens in Vegas each January, you already know how influential the conference is on setting the tone for the upcoming year with not just the electronics industry, but the tech and social media world as well. While the show is already the biggest convention that happens in Vegas and draws a bunch of celebrities, it hasn't quite reached the pop culture impact that Comic-Con has been able to do (and the SXSWi continues to edge closer to).
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