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Posts Tagged ‘sports’

Twitter’s Recipe of the Day: #NFL + Twitter + Turkey = #Thanksgiving

Screen Shot 2014-11-27 at 12.26.36 PMTwitter yesterday sent an email with the subject line “#NFL + Twitter + Turkey = #Thanksgiving.”

Recognizing that people across the U.S. will be tuning into today’s slate of NFL games – and, unlike Sundays or Monday nights, doing so even if they don’t like football – Twitter has devoted resources to building a special #NFL experience. There is not always a marquee matchup on Thanksgiving, but today’s San Francisco 49ers vs. Seattle Seahawks NFC Championship rematch, replete with playoff implications, will likely drive big tune-in and tweet numbers.

The #NFL timeline includes a schedule of the day’s games (and an upcoming one for Sunday) on the left rail. Clicking into each tab drives users to game-specific content. The #NFL hashtag also includes a “Videos” tab, designed to keep users engaged longer on Twitter.com.   Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

How the Utah Jazz Use Vidpresso to Engage With Fans at Games and at Home

jazz_instagram (1)Vidpresso – a Utah-based social TV company – officially announced last week a partnership with the Utah Jazz to integrate user-generated social posts into the ROOT Sports Rocky Mountain game telecasts and in-arena on EnergySolution Arena’s monitors.

The integration allows the Jazz not only to engage with fans attending games, but also fans watching at home. “It’s a shared experience that arena fans are used to,” Randall Bennett, Founder of Vidpresso tells Lost Remote. “You’ve seen the arena screen focus on the dancing kid, or the kiss cam. Using social media is a way to give people in the arena and out of the arena a voice.”

Testing began during the preseason, with Vidpresso’s feed being integrated during the October 13 preseason matchup between the Jazz and the Los Angeles Clippers. Social posts featuring#LACatUTA were displayed during the telecast and in-arena, and the hashtag trended nationally at #3. Vidpresso will be integrated in all regular season games moving forward. Read more

NFL Homegating App Brings the Tailgating Experience Home

NFL-LogoCan’t make it to the stadium for your favorite NFL team’s game? The NFL’s Homegating app enables you to organize a tailgating experience at home.

The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.

While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.

In addition the app’s existing features, here’s what’s new in the latest update: Read more

NBC Sports Presents Every Peyton Manning Touchdown Throw in Six Seconds

week7_0If NBC Sports’ ‘Sunday Night Football’ wasn’t dominant enough, tonight’s game is a marquee matchup between the San Francisco 49ers and the Denver Broncos. And if that isn’t enough to draw you in, Peyton Manning will be gunning for the all-time passing touchdown (TD) record. Brett Favre currently holds the record with 508, and Manning needs two to tie and three to surpass him.

To celebrate the occasion NBC Sports released a Vine featuring all of Peyton Manning’s touchdown passes (note: from 2006 to present it is a pic of the exact TD throw; prior to 2006 it’s the games that he threw TDs in, but not necessarily the exact pass).

Below, all of Peyton Manning’s TD passes in six seconds. If that’s too dizzying, the network also released a 30-second version: Read more

Samsung Smart TV Owners Had a Cool Ryder Cup Experience This Weekend

2014-Ryder-Cup-Gleneagles-ScotlandThe 40th Ryder Cup concluded yesterday, and fans with 2013 or 2014 Samsung Smart TV were able to follow along with the Ryder Cup TV app, developed in collaboration with Turner Sports and the PGA of America.

The app allowed fans to follow live scores, access exclusive behind-the-scenes video footage, and view course information through virtual hole flyovers.

“In our continued effort to bring consumers new and immersive experiences across our products, Samsung is excited to be working with the PGA and Turner Sports, bringing golf fans a way to deepen and enrich their Ryder Cup viewing experience,” said Eric Anderson, Vice President of Content and Product Solutions at Samsung Electronics America. “Whether using a Samsung Smart TV or mobile device, the Ryder Cup TV App is just another example of what lies ahead as we develop new ways for consumers to view their favorite content.” Read more

Infographic: How Did Miss America Perform Against Sunday Night Football on Twitter?

miss-americaFor (the subset of) Americans not watching Sunday Night Football, ‘Miss America’ was airing on ABC. Although down in linear ratings 25% year-over-year, Miss America had a big night on social. For more on how the pageant compared to Sunday Night Football – the night’s usual ratings winner – some insights from StatSocial, followed by an infographic for each event:

Miss America: 

- None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.

- Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.

Sunday Night Football: 

-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.

- Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.

- Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.

Armchair Quarterbacks, This App’s For You

Spit App Logo 304x200Today, just in time for NFL Thursdays, i.TV launched a new televised sports app, Spit. It’s a game for the game and doesn’t take umpteen hours to set up like a fantasy league.

Users download the app, invite friends, and then answer questions throughout the broadcast like, “will the next play be a run or a pass or an intercept?” The questions run on a ten second timer and there’s a leader board for your crew and for the entire Spit audience. Founder and i.Tv CEO Brad Pelo says:

What we discovered is that fans of sports tend to be a little bit more engaged around second screening, but there’s a great opportunity to get them to competitively engage. We built a feature last year for Nintendo, for their second screen experience and we watched , specifically for sports, the metrics just skyrocket. It became the second most used feature on the platform.

Read more

ESPN and Univision on World Cup: Enjoy the Games…On Our Terms

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision and ESPN continue to set World Cup records – both on linear and streaming – and are surely benefiting from increased interest in the games and from the tremendous social media activity.

As rights holders, though, Univision and ESPN want to make sure that if people are watching or talking about the games, that they’re doing it on the networks’ terms.

As reported by the Wall Street Journal last week:

In recent years media companies and publishers have sparred over whether these clips fall under editorial “fair use.” This World Cup the message from ESPN and Univision is clear: It doesn’t.

Since the start of the tournament Vox Media-owned sports site SB Nation, one of the chief purveyors of quick World Cup content, has had two accounts suspended on Vine, according to its managing editor Brian Floyd.

SB Nation received suspension notices from Twitter, Mr. Floyd said, after a complaint from media-protection company Irdeto, which works on behalf of Univision.

“They don’t seem to mind people Vine-ing funny stuff like fans,” explained Clay Wendler, who quickly crafts Vines for SB Nation. But when it comes to goals — breathtaking moments of glory seemingly tailor-made for the six-second looping video format — rights-holders are more stringent, Mr. Wendler said. Twitter did not respond to requests for comment on its policies regarding World Cup content. Read more

The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

An Inside Look at the Spredfast-Powered FIFA Social Hub

Screen Shot 2014-06-23 at 11.33.21 AMOf the numerous World Cub social hubs launched ahead of this year’s games, the official one hosted by FIFA – in partnership with Adidas – may be the most visually impressive.

FIFA Social Hub, powered by social TV company Spredfast, shows the top trending players and teams. Clicking into these player and team cards, users are shown Twitter stats such as mentions per hour, tweets per minute, and the player’s or team’s own social activity.

Fans can also see the social activity around the world displayed on an interactive map, and can post to Twitter or Facebook directly from the hub.

For more on the FIFA Social Hub, we spoke with Brian Foley, Senior Director of Global Sports at Spredfast. Read more

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