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Posts Tagged ‘sports’

ESPN and Univision on World Cup: Enjoy the Games…On Our Terms

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision and ESPN continue to set World Cup records – both on linear and streaming – and are surely benefiting from increased interest in the games and from the tremendous social media activity.

As rights holders, though, Univision and ESPN want to make sure that if people are watching or talking about the games, that they’re doing it on the networks’ terms.

As reported by the Wall Street Journal last week:

In recent years media companies and publishers have sparred over whether these clips fall under editorial “fair use.” This World Cup the message from ESPN and Univision is clear: It doesn’t.

Since the start of the tournament Vox Media-owned sports site SB Nation, one of the chief purveyors of quick World Cup content, has had two accounts suspended on Vine, according to its managing editor Brian Floyd.

SB Nation received suspension notices from Twitter, Mr. Floyd said, after a complaint from media-protection company Irdeto, which works on behalf of Univision.

“They don’t seem to mind people Vine-ing funny stuff like fans,” explained Clay Wendler, who quickly crafts Vines for SB Nation. But when it comes to goals — breathtaking moments of glory seemingly tailor-made for the six-second looping video format — rights-holders are more stringent, Mr. Wendler said. Twitter did not respond to requests for comment on its policies regarding World Cup content. Read more

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The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

An Inside Look at the Spredfast-Powered FIFA Social Hub

Screen Shot 2014-06-23 at 11.33.21 AMOf the numerous World Cub social hubs launched ahead of this year’s games, the official one hosted by FIFA – in partnership with Adidas – may be the most visually impressive.

FIFA Social Hub, powered by social TV company Spredfast, shows the top trending players and teams. Clicking into these player and team cards, users are shown Twitter stats such as mentions per hour, tweets per minute, and the player’s or team’s own social activity.

Fans can also see the social activity around the world displayed on an interactive map, and can post to Twitter or Facebook directly from the hub.

For more on the FIFA Social Hub, we spoke with Brian Foley, Senior Director of Global Sports at Spredfast. Read more

Why Fox Sports’ MatchTrax is the Ultimate Second Screen World Cup Experience

304x200 foxsportsAhead of the 2014 World Cup, Fox Sports partnered with digital consulting firm Omnigon to create a second screen experience called MatchTrax. Omnigon gave Lost Remote a demo of the product last Friday and it is evident that MatchTrax is a second screen experience that appeals to both die-hard soccer fans watching every game and to casual fans.

MatchTrax’s main features include live match commentary, real-time field views, a leaderboard and statistics, and ‘Hash Clash.’ Read more

How Grabyo is bringing real-time highlights to Wimbledon’s broadcast

Screen Shot 2014-06-10 at 11.33.09 PMWimbledon, which begins on June 23rd is one of the most popular sporting events of the year. Tennis games in particular are hard to capture on social media in real-time because everything moves so quickly, especially on the TV screen. Grabyo, a real-time video company, “is today announcing a major deal with The All England Lawn Tennis Club (AELTC) to bring near-live highlights from Wimbledon to a global digital audience of billions.” Furthermore, “the partnership will see the AELTC share real-time video highlights to tennis fans on Facebook, Twitter, Google+ and YouTube, in order to engage social media users and drive tune-in for broadcasters around the world.”  Read more

Something to ‘Like’: Facebook Launches ‘Trending World Cup’ and ‘Facebook Ref’

facebook_logoFacebook Ref was born on July 1, 1968, joined Facebook on May 16, 2014, and he’s very excited for the World Cup.

With the World Cup set to kick off on Thursday, Facebook has created a campaign around Facebook Ref, who is tasked with informing users throughout the tournament. The company has launched a series of videos starring Facebook Ref, which will continue throughout the tournament. He has even taken to responding to fans’ comments. When told by a fan that he should color his hair, Facebook Ref responded: “Red or Yellow?” Read more

MobiTV Study: Sports Accounts for 37% of All TV Everywhere Viewing (Infographic)

unnamedLast week, MobiTV – one of the leading TV Everywhere companies – released a new infographic study highlighting the streaming habits of sports fans.

With the NBA in the midst of its conference finals, California Chrome chasing a triple crown, and the Indianapolis 500 and FIFA World Cup just around the corner, sports streaming is currently at an all-time high.

MobiTV’s consumer survey reveals some interesting streaming habits of today’s sports fan:

- Online sports streaming was up 640% in 2013 compared to 2012.

- 46% of consumers stream sports at home.

- Sports accounts for 37% of all TV Everywhere viewing.

- 59% of consumers would give up alcohol in order to have streaming access to their favorite sporting events Read more

iPowow and Golf Channel Partner on Social Solution for 2014 Players Championship

ipowow_lostremoteiPowow, a leading participation TV platform that lends itself particularly well to sports clients, is teaming up with NBC Sports Group’s Golf Channel to provide a real-time second screen experience to viewers for this year’s Players Championship.

This year’s tournament began yesterday and continues through Sunday, and Golf Channel began utilizing iPowow’s solution in its ‘Golf Central’ and ‘Live From’ coverage since Monday, May 5. The network’s on-air crew will be posing questions to fans during its on-air coverage, and then directing fans to GolfChannel.com/vote to vote on the answers. The answers will be tracked and displayed on-air in real-time.

“We are excited to be working with Golf Channel ,” says iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.” Read more

OneTwoSee, Bloomberg Sports, and LG partner to create interactive connected TV experience for MLB fans

one-two-seeMLB fans with an LG smart TV have reason to be excited this season. OneTwoSee, an interactive TV application company with a sports focus, and Bloomberg Sports have created a connected TV application that will bring interactive stats and advanced analytics to owners of LG smart TVs for the 2014-15 MLB season. The three companies announced the partnership at CES in January, and the application is free and included on all new LG smart TVs. The application will allow fans to see engaging data and graphics surrounding the game telecast. For example, LA Dodgers fans watching Clayton Kershaw pitch will be able to see the probability of him throwing a fastball versus a curveball, while another might display his ball to strike ratio. Both stats would update in real-time throughout the game. Similar types of stats would be displayed for batters. Read more

With the World Cup approaching, NBC Sports Digital partners with Soccerly.com

soccerly_background_googleplus_02Last Thursday, NBC Sports Digital announced a partnership with Soccerly.com, a site that launched a little over a year ago that has quickly become a top destination for soccer fans in the United States.  As part of the partnership, Soccerly will provide NBCSports.com and it’s ProSoccerTalk section with content about all major global soccer leagues – including the MLS and Premier League – and expanded World Cup coverage.

NBC Sports expanded its soccer coverage in 2012, the same year that Verus was rebranded as the NBC Sports Network.  The NBC Sports Network smartly capitalized on the growing interest in the NHL, but with many of the major sports tied up in long-term television contracts, the NBC Sports Network made a splash with MLS and Premier League coverage.

The cross-platform coverage of the Premier League has been a huge success since debuting this past August.. Through NBCSports.com and its NBC Sports Live Extra app, live streams from the Premier League have delivered 1.2 million unique visitors 4.9 million visits, 8.3 million live starts and 185.2 million live minutes watched on NBCSports.com and the NBC Sports Live Extra app. Read more

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