Posts Tagged ‘sports’
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Viggle , the second-screen platform that rewards its members for watching their favorite TV shows, has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
Many companies have decided to block the capability to stream March Madness this year, which invariably has led to a disappointed workforce. A survey by MSN and Impulse Research showed that 66 percent of workers will be following March Madness this year during work. That includes 20 percent expecting to use one to two hours of their workday following games; another 14 percent spending three to four hours; and 16 percent saying they will spend five hours or more watching games instead of working. Read more
On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more
Soccer (or football or futbol depending on where you are in the world) dominates TV around the globe. Neo Mam, an infographic agency, put together an infographic for unibet.com that analyzes what Twitter tells us about the modern game of soccer. Christiano Ronaldo clearly shows a high correlation between his monetary value and number of Twitter followers. Most telling, though, is that Lionel Messi, widely considered the world’s best footballer, is not on Twitter. Based on his worldwide popularity, the popularity of the sport, and his actual value, Messi would surely reach Ronaldo-like numbers quickly. Here are some more highlights from the company and the infographic. Read more
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