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Posts Tagged ‘sports’

OneTwoSee, Bloomberg Sports, and LG partner to create interactive connected TV experience for MLB fans

one-two-seeMLB fans with an LG smart TV have reason to be excited this season. OneTwoSee, an interactive TV application company with a sports focus, and Bloomberg Sports have created a connected TV application that will bring interactive stats and advanced analytics to owners of LG smart TVs for the 2014-15 MLB season. The three companies announced the partnership at CES in January, and the application is free and included on all new LG smart TVs. The application will allow fans to see engaging data and graphics surrounding the game telecast. For example, LA Dodgers fans watching Clayton Kershaw pitch will be able to see the probability of him throwing a fastball versus a curveball, while another might display his ball to strike ratio. Both stats would update in real-time throughout the game. Similar types of stats would be displayed for batters. Read more

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With the World Cup approaching, NBC Sports Digital partners with Soccerly.com

soccerly_background_googleplus_02Last Thursday, NBC Sports Digital announced a partnership with Soccerly.com, a site that launched a little over a year ago that has quickly become a top destination for soccer fans in the United States.  As part of the partnership, Soccerly will provide NBCSports.com and it’s ProSoccerTalk section with content about all major global soccer leagues – including the MLS and Premier League – and expanded World Cup coverage.

NBC Sports expanded its soccer coverage in 2012, the same year that Verus was rebranded as the NBC Sports Network.  The NBC Sports Network smartly capitalized on the growing interest in the NHL, but with many of the major sports tied up in long-term television contracts, the NBC Sports Network made a splash with MLS and Premier League coverage.

The cross-platform coverage of the Premier League has been a huge success since debuting this past August.. Through NBCSports.com and its NBC Sports Live Extra app, live streams from the Premier League have delivered 1.2 million unique visitors 4.9 million visits, 8.3 million live starts and 185.2 million live minutes watched on NBCSports.com and the NBC Sports Live Extra app. Read more

Social Buzz for Jason Collins’s Season Debut

During tonight’s game between the Brooklyn Nets and Los Angeles Lakers, Jason Collins will become the first openly gay man to play in the NBA. Collins came out in May 2013 when he was a free agent and has remained a free agent until today, when the Brooklyn Nets announced that they signed him to a 10-day contract.

At 3:24 PM EST today, the Brooklyn Nets tweeted the following picture:

Read more

NBC Olympics Formally Partners with Twitter to Promote Winter Olympics

1389914605000-Sochi-NBC-logoBeginning tomorrow, the world will turn its attention to the 2014 Winter Olympics; an outpouring of tweets will surely ensue.

As the network with the rights to the games, NBC has much at stake with how the Twitter conversation plays out. To help distinguish its own messaging from the clutter, and to drive tune-in messaging, NBC has formally partnered with Twitter to promote the Sochi Games. The first display of this collaboration happened on Wednesday when @NBCOlympics debuted its feature on South Korean figure skater Yuna Kim on Twitter. Read more

Tracking the virality of Super Bowl commercials with iSpot.tv

logo-ispot-lrAt the beginning of January we wrote about new technology from iSpot.tv that makes it easier for media buyers, brands, and agencies to correlate digital activity to linear TV advertising spend. The technology enables these stakeholders to measure the social impact of ads airing at a particular time and on a particular network.

It is all about football on Super Bowl Sunday, but February 2 is also the ‘Super Bowl of advertising.’ Capitalizing on this, iSpot.tv has created a Super Bowl Data Center, which allows consumers to watch the top commercials and pre-releases. The Data Center also ranks the commercials according to its ‘SpotShare,’ which is determined based on a commercial’s online views and social actions taken. Leading the way so far is Axe’s ‘Make Love, Not War’ commercial, which has a 21.92% SpotShare (3.4 million online views and 81,460 social actions to date). Read more

2014 NHL Winter Classic to likely be highest rated, most social (and snowiest?) yet

hi-res-167200855-look-at-the-2014-nhl-winter-classic-jerseys-displayed_crop_northIn 2009, Sports Illustrated’s Dan Shaughnessy wrote the following about the NHL’s Winter Classic: “But now hockey owns New Year’s Day the way baseball owns the Fourth of July and football owns Thanksgiving.” The idea was obvious, but the actual execution was a different story: play a nationally televised NHL game outdoors. Since 2008, NHL games have become a New Year’s Day staple, played at some of America’s largest baseball and football stadiums. Read more

ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

In advance of the 2014 World Cup, ESPN partners with Mobovivo to launch ESPN Sync

screen480x480In advance of the 2014 World Cup, ESPN has partnered with Mobovivo to launch ESPN Sync, a second screen app for iOS [available now] and Android devices [coming in December]. Mobovivo is known for its companion apps for sports and live events, and its advertising abilities. Read more

An inside look at ESPN’s growth across multiple platforms

ESPN_Logo_CLR_PosDespite increased TV competition, ESPN continues to show massive growth across multiple platforms. In September it saw its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. Read more

To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

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