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Posts Tagged ‘Spredfast’

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet

Shark Week
Cue the ‘Jaws’ soundtrack: the 27th year of ’Shark Week‘ is upon us and primed to take its biggest social bite yet.

Last year, ‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week. This year, the network will utilize Spredfast to incorporate Facebook Trending Topics, Hashtag Polling and live Instagram posts during broadcasts. Throughout the week, fans will also be able to see their Facebook posts featured live on air throughout the 26 hours of programming.

“We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before,” said Conal Byrne, Vice President of Digital Media at Discovery Communications. ”From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Fans can consume all things ‘Shark Week’ at SharkWeek.com and through in-person, digital, and social integrations. Here are the details from Discovery: Read more

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

An Inside Look at the Spredfast-Powered FIFA Social Hub

Screen Shot 2014-06-23 at 11.33.21 AMOf the numerous World Cub social hubs launched ahead of this year’s games, the official one hosted by FIFA – in partnership with Adidas – may be the most visually impressive.

FIFA Social Hub, powered by social TV company Spredfast, shows the top trending players and teams. Clicking into these player and team cards, users are shown Twitter stats such as mentions per hour, tweets per minute, and the player’s or team’s own social activity.

Fans can also see the social activity around the world displayed on an interactive map, and can post to Twitter or Facebook directly from the hub.

For more on the FIFA Social Hub, we spoke with Brian Foley, Senior Director of Global Sports at Spredfast. Read more

Cards is the name of the game and Twitter’s holding aces

Untitled(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

Another week has gone by in the upfront season, and while the networks and agencies are starting to move ahead, Twitter is progressing by leaps and bounds with announcements and acquisitions that are setting the stage for the next wave in the evolution of social TV and Second Screen. With all of the information that has flooded our streams in the past few weeks, let’s take a look at a possible strategy that could play out to be one of the biggest jolts to the maturation of social TV, second screen and companion experiences.  Read more

It’s not TV, it’s Facebook TV

FacebookTV(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

The past few weeks have seen a piranha like feeding frenzy of TV focused announcements by the major social platforms. With new insights about TV fan engagement on Tumblr, YouTube buying Twitch, a Pinterest fueled reality show on FYI Network, demographic metrics included in the Nielsen Twitter TV Ratings, and 4 new APIs from Facebook focused on identifying and visualizing engagement around television shows, it’s clear to see that the love affair with Social TV is alive and well. But, Facebook’s ACR based app update announcement on Wednesday may be one of the biggest things to happen to the space since the pound sign morphed to the hashtag and became the cool kid in the stream.  Read more

Spredfast launches ‘Spark’ to give social media managers more actionable social TV data

SF-Logo_304-200-01This morning, Spredfast has announced the launch of Spark, a major new social TV tool aimed at giving social TV practitioners a one-stop shop for taking targeted actions with content.  Spredfast and Mass Relevance merged just over a month ago, keeping the Spredfast name. In advance of the big launch, Lost Remote spoke with Spredfast to learn more about the product and what it aims to solve.  Read more

Exclusive: Telemundo Partners With E! Online, mun2, and Billboard for Latin Music Awards

latin music awardsTelemundo is partnering with E! Online, its sister network mun2, and Billboard Magazine to make the Billboard Latin Music Awards the most social awards show yet.

Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.

It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.

At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.

E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.

The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.

Social Marketing Firms Unite: Spredfast and Mass Relevance Merge

Merger

Social TV leader Mass Relevance, the Austin-based social experience company we’ve been covering since 2011, has merged with fellow social marketing firm Spredfast. The two will consolidate under the Spredfast name.

Spredfast CEO Rod Favaron will become the CEO for the combined company. “If you’re in the business of helping brands and media do social, you better have relationships with the biggest social networks in the world,” he said in a joint Mass Relevance-Spredfast video. Favaron says combining Mass Relevance’s knack for Twitter and Facebook social experiences with Spredfast’s relationships with dozens of social networks creates a company others can’t compete with “from a capability perspective.”

“By teaming up, we’ll give marketers access to every piece of social data submitted in real-time, so they can uncover conversations that matter to their brand and build shared experiences that allow them to interact with their audience, both one-to-one and one-to-many,” Founder and CEO of Mass Relevance Sam Decker said. Jesse Redniss, who became Chief Strategy Officer for Mass Relevance last year, says the merger helps meet the content and storytelling demand out there.

“Our partners will now have a unified platform to not only listen, learn and analyze, but to reach out and touch their fans and viewers everywhere with impactful, relevant, compelling content which drives a deeper, more emotional connection. ”

Here are the combined stats for the two companies, now merged as Spredfast.

Read more