We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.
Posts Tagged ‘STARZ’
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Starz new series, Da Vinci’s Demons shows viewers, “the secret history of Leonardo da Vinci’s tantalizing life reveals a portrait of a young man tortured by a gift of superhuman genius.” To bring this new world to life the network has launched a brand new companion app called, “Da Vinci’s Demons: Citizens of Florence,” a second screen app allowing users to understand the world of Da Vinci beyond the main screen. Here are the details. Read more