TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘STARZ’

Facebook Fan Communities Building Buzz for STARZ’s ‘Outlander’

outlanderpic-copy__140502200834-575x383During the day Alex Garcia is Global Director of Social at Deloitte Digital in Seattle; at night, he moderates two of the largest Outlander fan communities on Facebook. Garcia is a self-described “Facebook page and group geek” who tends to create pages for things he’s crazy about.

According to Garcia, Facebook pages are more for broadcasting content whereas groups are designed for people to meet each other and has more of a community feel. Garcia moderates the page, “Outlander Fans,” and the group, “Outlander Series Facebook Group.” The page has just over 30,000 likes while the group has over 25,000 members.

Two weeks ago we wrote that, with Outlander, “STARZ has a social TV hit on its hands, and the show hasn’t even started yet,” and Garcia agrees. “Outlander is going to be huge,” Garcia told Lost Remote via email. “It has everything it needs to push it to success: huge communities that create content, fandom, share, and invite and promote what they love.” Read more

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now! 
 

Exclusive: STARZ Launches ‘Apothecary Cabinet’ Ahead of ‘Outlander’ Premiere

outlander-first-look-starzSTARZ has a social TV hit on its hands, and the show hasn’t even started yet.

‘Outlander’, which premieres August 9, is based on Diana Gabaldon’s seven-book series that has sold more than 25 million copies worldwide. The eighth installment of the ‘Outlander’ series titled ‘Written in My Own Heart’s Blood’ was released two weeks ago.

Ahead of the series premiere and to capitalize on the buzz around the eighth installment of the book, STARZ launched OutlanderCommunity.com, a social destination which aggregates the latest ‘Outlander’ content across Facebook, Twitter, Instagram, Pinterest, and fan blogs. In an email exchange with Erin Dwyer, Executive Director for Digital Marketing at STARZ, Dwyer told Lost Remote that “OutlanderCommunity.com visitor numbers are outpacing 5 of our other Original programming experiences in lifetime visits and we haven’t aired yet!”

STARZ today is also launching an Apothecary Cabinet on OutlanderCommunity.com, a second screen feature which allows users to explore plants and herbs used during the 1700s when modern medicine wasn’t available.  These remedies will factor heavily into the series and users will be able to find information on 14 different plants that were used to treat everything from warts and corns to heart attacks and infection. Each of the interactive information cards are shareable via social. Read more

An inside look at Starz’s social TV strategy for ‘The White Queen’

We’ve been tracking the growth of Starz as both a premium cable network and social TV trendsetter for almost two years. The network faces similar challenges that startups face when trying to grow in a world of fierce competition. They’ve proven with Boss, Spartacus and now their new drama, The White Queen that social can make a huge impact on the success of a premiere and building a brand around a show that’s about to be unleashed. We spoke with Starz Executive Director of Digital Marketing Erin Dwyer about their social TV strategy for the show.

Read more

How Starz is using social to show that pirates are better than zombies

Starz continues to grow in popularity as they get ready to launch more originals than ever before. Michael Bay’s Black Sails, set to launch in January 2014 had a big presence at Comic-Con and has already sparked fan interested in a big way. The pirate adventure, starring Zach McGowan (Jody from Shameless), “centers on the tales of Captain Flint and his men and takes place twenty years prior to Robert Louis Stevenson’s classic ‘Treasure Island.’” The show has even already received a second season order before the first season has aired. Fueled by a social campaign and Comic-Con activation the network has already engaged social TV fans in a big way by showing off why pirates are better than zombies. Read more

An inside look at Starz companion app for ‘Da Vinci’s Demons’

Starz new series, Da Vinci’s Demons shows viewers, “the secret history of Leonardo da Vinci’s tantalizing life reveals a portrait of a young man tortured by a gift of superhuman genius.” To bring this new world to life the network has launched a brand new companion app called,  “Da Vinci’s Demons: Citizens of Florence,” a second screen app allowing users to understand the world of Da Vinci beyond the main screen. Here are the details. Read more

An inside look at ‘Battle for Nuceria,’ the Spartacus social TV experience

In January, Spartacus, a Starz original series, will launch its third and final season “War of the Damned”. Months before the season airs the network launched a detailed and exciting social TV experience for fans called “Battle for Nuceria,” allowing fans to engage with the show and characters through missions and experiences where they can earn points and win prizes. We interviewed Erin Dwyer, Starz Executive Director of Digital Marketing about the details of this impressive social TV experience. Read more

Starz integrates 'Boss' Facebook fans in amazing video trailer

The show that will replace the void in viewers' hearts after Breaking Bad ends will be the Starz returning drama, Boss. Last year's first season received critical acclaim and the network launched a social experience to capture the scandal from the show as Kelsey Grammer (Mayor Tom Kane) put him the best performance of his career. This time, they've created an amazing Facebook-connected video trailer that makes you the central character through some snazzy technological trickery.

Read more

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

As the year comes to an end, it's a good time to reflect on some of the best television shows from this fall. There's been a handful of new successes from the premium cable channels, which is no surprise since they're able to be riskier and raunchier not having to answer to advertisers and broadcast standards. The premium cable space is also much smaller, so it's often even more competitive than broadcast and cable. Since 2009's cult-favorite Party Down (which is now being made into a movie) STARZ has been smartly investing in more original programming as the network competes in the premium cable world that has constantly benefited TV fans with superb content.

Read more