Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively. Read more
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The MLB Home Run Derby is taking place tonight as part of the All Star festivities. Lost Remote has learned exclusively that ESPN will be making the broadcast more social by offering prizes for those following @ESPN and tweeting with #HRDerby. Here are the details...
As the MLB All-Star game inches closer, the league has just announced that they will be incorporating more social media into different parts of the game than ever before. The "@StateFarm #HRDerby and #ASG," as it's called, will feature computer stations at each clubhouse for both teams to interact on social when they're not actually playing in the game....
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