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Posts Tagged ‘storify’

A Q&A with Sabrina Caluori about HBO Connect: the network’s ‘digital marketing secret weapon’

HBO-Logo2HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Lost Remote’s live blog of the 2013 VMAs

That’s right, we’re going to the 2013 VMAs. Follow our Storify to stay up to date with what’s happening from Brooklyn. Tweet at me (@twatan) with anything we should add. Read more

#prayforLea trends for more than 12 hours as TV world mourns death of ‘Glee’ star Cory Monteith

This past weekend, Glee star, Cory Monteith was found dead in his hotel room. Instantly, the social web blew up and celebrities and fans alike came together not only to mourn the loss but to show compassion to his long-time girlfriend and Glee co-star Lea Michele. Here are the details. Read more

A social recap of BET’s 2013 Upfront

BET unveiled it’s new and returning programming tonight at their annual upfront in New York City. 106 & Park, Real Husbands of Hollywood and the BET Awards are of course among the returning shows. Being Mary Jane, Burns BBQ and Comic View are among the new shows. Here’s a social recap from tonight’s event. Read more

#MashCon: Storify makes every social element shareable

More announcements coming out of Disney in Orlando where #MashCon is currently underway. Curation of the social web is something that TV producers are now faced with at an extremely fast pace. As millions of social web pieces of content pour into social TV producers filters what do they do with it next? On linear, it's about picking that right snipped to put on air. On digital there are endless opportunities to tell more stories...

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Storify adds GetGlue to improve social TV curation [interviews]

Storify has already been making a splash in the social TV world. Newsrooms like The Weather Channel have used the tools to curate conversations about severe weather, and in recent months the San Francisco-based startup has rolled out a new design and launched an iPad app. Today, the company has announced that they are adding GetGlue to the mix of social platforms you can pull content from to better curate conversations around TV.

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Storify brings social media curation tool to the iPad

The social startup Storify -- used by many TV newsrooms -- took the wraps off a free iPad app today that brings its social curation tool to the tablet. Just like on the site, you can drag-and-drop social media elements to create an embeddable story. "We've heard your many requests and have been working hard for months on Storify for iPad, which we believe will jumpstart storytelling on the iPad," explains Storify. Here's a quick video demo:

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Storify rolls out snazzy new social storytelling design

The social storytelling tool Storify -- especially popular among journalists --debuted a big upgrade to its editor tools today, streamlining the process to build embeddable lists of social elements. Among the new features: more drag-and-drop editing, photo galleries for search results, larger embedded photos in stories and a new bookmarklet that makes it easy to grab social elements from around the web.

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The Weather Channel's coverage of NE flooding via Storify

The social storytelling tool Storify -- especially popular among journalists --debuted a big upgrade to its editor tools today, streamlining the process to build embeddable lists of social elements. Among the new features: more drag-and-drop editing, photo galleries for search results, larger embedded photos in stories and a new bookmarklet that makes it easy to grab social elements from around the web.

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