HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more
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Posts Tagged ‘storify’
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The social storytelling tool Storify -- especially popular among journalists --debuted a big upgrade to its editor tools today, streamlining the process to build embeddable lists of social elements. Among the new features: more drag-and-drop editing, photo galleries for search results, larger embedded photos in stories and a new bookmarklet that makes it easy to grab social elements from around the web.