A new wave of social TV startups is emerging in the post-Get Glue era. These platforms aren’t targeting consumers (thus competing with Facebook and Twitter). Instead, they’re creating tools for marketers to create social TV experiences in unique ways across content. Hopskoch is one of these companies that’s built a platform to “create, track and analyze transmedia marketing campaigns on one collaborative” tool. We interviewed Marty Monaco the founder and COO at the company about their goals to make an impact on the TV world. Read more
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Posts Tagged ‘storytelling’
Starting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!