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Posts Tagged ‘storytelling’

How Hopskoch has created a platform for a social TV soundtrack

hopskoch-logo_on-white_largeA new wave of social TV startups is emerging in the post-Get Glue era. These platforms aren’t targeting consumers (thus competing with Facebook and Twitter). Instead, they’re creating tools for marketers to create social TV experiences in unique ways across content. Hopskoch is one of these companies that’s built a platform to “create, track and analyze transmedia marketing campaigns on one collaborative” tool. We interviewed Marty Monaco the founder and COO at the company about their goals to make an impact on the TV world.  Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Social TV Hangout: An inside look at Jacob Shwirtz’s ‘The St0ry’

I recently hung out with social TV expert (and Lost Remote guest writer) Jacob Shwirtz. Watch our discussion and learn about Shwirtz’s impressive new side project, the St0ry. Jacob is bringing together 30 disruptive minds to chat privately about the revolution of storytelling on the social web. In Lost Remote’s first ever Google+ Hangout On-Air (my audio will be better next time), Jacob and I discussed his new side project and how marketing and buzz words are evolving into unprecedented opportunities to tell great stories. Read more