A new wave of social TV startups is emerging in the post-Get Glue era. These platforms aren’t targeting consumers (thus competing with Facebook and Twitter). Instead, they’re creating tools for marketers to create social TV experiences in unique ways across content. Hopskoch is one of these companies that’s built a platform to “create, track and analyze transmedia marketing campaigns on one collaborative” tool. We interviewed Marty Monaco the founder and COO at the company about their goals to make an impact on the TV world. Read more
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Posts Tagged ‘storytelling’
The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.