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Posts Tagged ‘streaming’

Friday Links: 12 Years of ‘Star Wars’ Titles and More

starwarsIs it really Friday already? Here are some stories you may have missed this week.

1) JP Lespinasse, social media director at BET, tweeted a link to some highlights from a webinar he did for Bitly on social television marketing. You can watch the whole thing here over the weekend and learn how he strategized and succeeded in making the BET Video Awards a social hit this year. Some key points:

There are a lot of people out there who are doing a lot in social, including programming to our target audience, talking about what we talk about. Clutter is the biggest obstacle and challenge right now, making sure we get our message out there and reaching the people we want to reach.

What this means is that we have to be that much more inventive, cut-through and strategic. We focus on the platforms that give us scale – Facebook, Twitter, Instagram, YouTube – to meet our goals of building awareness and site traffic. We’re also trying new platforms – including Snapchat and Ello, among others – to see what that community looks like and how we can best reach that community.

2) So, the new “Star Wars” movie name was announced and people were far from thrilled and kept it trending all day Thursday.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

CBS Launches Digital News Network CBSN

CBSNAfter announcing a subscription based streaming service last month, CBS  launched an all-digital streaming news network Thursday. So now you can watch live, anchored news whenever you want, for free.

Here are the features of CBSN from the official statement:

  • Live, anchored coverage from 9:00 AM – midnight ET every weekday;
  • Simulcasts of CBS News special reports for breaking news;
  • Additional content from a range of CBS sources including CBS News, CBS affiliate stations, CNET, CBSSports.com, Entertainment Tonight and more. Read more

CBS Launches Subscription Streaming Service, ‘All Access’ Today

cbs all accessYesterday, pigs finally flew and HBO announced that it was going to offer a standalone streaming service in 2015. Today, CBS announced a similar service called All Access, available for $5.99 a month. At the time of launch, consumers in fourteen cities will have live access to their local CBS station. So you can stream the news and “The Good Wife” as they air.

It’s like Christmas in October.

Ok, well not for sports fans. You won’t be able to stream Thursday Night Football, or any NFL content for that matter. And though there are thousands of episodes available of vintage CBS — like “Twin Peaks,” and “Star Trek” — you can’t watch old seasons of “The Big Bang Theory,” which is OK because haven’t you seen them all already?

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Netflix Is ‘Buffering’ All Day

battlefornetNo, your Netflix video won’t really be buffering all day, but they’re doing their best to make you think it is.

Visitors to the video streaming site, and others like Vimeo, Reddit, and Twitter are protesting the FCC’s net neutrality proposal with “Internet Slowdown” day. You won’t really have to wait for that episode of “Friday Night Lights” to load, but the spinning widget displayed on Netflix and other participating websites hits an emotional cord.

It’s hard to get people to pay attention to how and why we should defend net neutrality, but that buffering, spinny wheel is infuriating — even when it’s fake. Instead of technical jargon, the widget speaks plain English:

iinternet slowdown widget

You can take action and sign petitions here, but some are already calling the widget a wimpy move. If you really want the general population to care about protecting the fast lanes, we might have to actually slow the internet down to drive the point home. You don’t know what you’ve got till it’s gone, right?

 

How Giraffic’s AVA Technology ‘Rebuffs’ Re-Buffering Issues and Low Quality Streams

home-main-stripEven with a lightning-fast internet connection, you’ve likely experienced re-buffering – whether in the form of total stoppage or a transition from high to low quality – in the recent past. Sure, streaming technology is improving, but at the same time there are more households with smart TVs consuming content on Netflix and Hulu. Couple that with multiple devices in the same household connected to broadband, and the result is bandwidth issues.

In comes Giraffic, a Tel Aviv-based company that has pioneered “Adaptive Video Acceleration” (AVA), technology designed to eliminate re-buffering issues. Samsung will incorporate the technology in its 2014 smart TV and BlueRay player lineup. AVA accelerates content that is streamed or downloaded to the device’s native video player without any further integration or implementation required by the content provider. “Rather than relying on a single stream,” Giraffic CEO and Founder Yoel Zanger tells Lost Remote, “Giraffic’s AVA requests multiple data sessions from the content servers for smaller pieces of a video stream, then stitches them all back together for seamless playback.”

We spoke with Zanger about how AVA works, what viewers with AVA-equipped devices will notice, and why re-buffering and suboptimal resolution is a persistent problem.

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These Charts Explain Why Twitch is Worth $1 Billion

twitchchartWatching someone play video games was once the bane of every high school girl’s existence, but as of this week, it’s a billion dollar business. On Tuesday, Amazon announced that it was buying Twitch, a social and live-streaming platform for gamers, for just over $1 billion. Who knew that so many people were watching and streaming video games? While it’s still unclear how Amazon plans to use it, these charts, via The New York Times illustrate just how many people are streaming and broadcasting themselves as they game.

Sometimes, it’s viewership rivals major cable networks. While game companies hold tournaments and garner some 200,000 viewers, single “full time” broadcasters can get around 20,000 viewers on their own. If you really want to see how Twitch has grown, twitchapps has all the raw data on how many people are watching someone else play Minecraft and when they’re doing it. It will make you think twice the next time you look at your clock: almost 200,000 gamers were tuning in at 7 a.m. this morning.

The Emmys Were Boring

fmentionsMaybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

NBC becomes first broadcast network to offer exclusive content on SoundCloud with ‘Last Comic Standing’

Screen Shot 2014-07-09 at 2.22.34 AMSoundCloud has changed the way we experience sounds and music on the web. The platform which stands out as one of the top audio streaming destinations is becoming increasingly important to TV, a medium that’s always had close ties with music and sounds. For Last Comic Standing (airing Thursdays at 10/9c) NBC’s comedy competition that recently returned, the network become the first broadcast shop to offer exclusive content on the platform. Here are the details. Read more

‘House of Cards’ Sebastian Arcelus on the season two premier

Screen Shot 2014-02-15 at 4.51.08 PMYesterday, Lost Remote attended a premier party and screening for the highly anticipated season two of House of Cards. Sebastian Arcelus, who plays Deputy Editor Lucas Goodwin was in attendance to introduce the premier episode. Last season, the fact that a high quality show was streaming online became the main story. Yesterday’s event that featured influential bloggers, reports and representatives from major social networks shows Netflix devotion to the new world of TV. Here’s Sebastian’s introduction. Read more

Why NBC Chose Adobe Primetime to Power its Digital Olympics Coverage

New-Primetime-LogoWhile NBC and partner networks are in the midst of broadcasting more than 500 hours of Olympic programming on TV, NBC has committed to doubling this output online via NBCOlympics.com and the NBC Sports Live Extra app. To power such expansive and expanded streaming coverage, NBC has chosen Adobe and their Adobe Primetime platform.  Adobe Primetime is an advanced TV publishing and monetization platform for programmers and pay-TV service providers.

After receiving flack for how it handled tape-delayed TV coverage during the 2012 London Games, NBC has enabled viewers to stream events live for this year’s Winter Games – even if NBC reserves these events to broadcast on TV in primetime.  It has been less than two years since the 2012 London Games, but viewing habits, especially when it comes to consuming sports content, have already changed. NBC’s decision to allow instant access to events, then, became less of a value-add and more of a necessity. Read more

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