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Posts Tagged ‘subreddit’

Reddit’s Erik Martin will help us understand the social TV fan at Lost Remote’s NYC show

2013 is the year of the social TV fan. One of the most popular social TV platforms right now is reddit, which we profiled back in June. Reddit’s General Manager, Erik Martin will be joining one of the panels that I’m involved with at Lost Remote’s first NYC event on April 24th. Here are the details. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

An inside look at Cinemax’s social TV strategy for ‘Hunted’

Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19th and starring Melissa George adds to the action-packed brand of originals that Cinemax has been building. Just a year ago the HBO owned channel successfully launched Strike Back, currently in the middle of episode two. We interviewed Chris Spadaccini, Senior Vice President of Brand and Product Marketing at HBO, Sabrina Caluori, Vice President of Social Media and Performance Marketing at HBO and Steve Coulson, Senior Creative Director at Campfire.

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Surprising reasons why TV should pay attention to Reddit

It's our mission to tell you about the major social platforms that enhance TV. From interviews with Facebook and Tumblr to constant coverage of Twitter's major TV-related announcements, we're your one-stop resource. But there's one massive social platform with thriving TV communities that we haven't covered -- and it may be a surprise for TV marketers.

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