On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more

Updated: Last night’s game, halftime show, commercials and power outage combined to make it the most social event on television to date, according to data from Bluefin Labs and Trendrr. The Super Bowl tallied up 30.6M social media comments (Twitter, public Facebook data and GetGlue checkins), 2.5 times last year’s social activity of 12.2 million.

Read more

With the big game behind us and a blackout the shook the web, it’s a good time to reflect on how big cross-device advertising has become around the Super Bowl. Tapad’s Vivian Chang shared the following announcement with Lost Remote in a Vine. Read more

Updated: When half of the Superdome plunged into darkness during the third quarter of the Super Bowl, the CBS broadcast booth fell silent. After a commercial break and a little fumbling around, CBS sideline reporter Steve Tasker took over the biggest TV show of the year. At the same time, a handful of brands took to their Twitter accounts, capitalizing on one of the most bizarre moments in Super Bowl history. Read more

Super Bowl XLVII promises to be the most social Super Bowl ever, and might even be the most social single event of 2013. To prepare you for the event, here’s a roundup of ways to stay connected before, during, and after the game whether you like football or care more about the commercials and halftime show (or the Puppy Bowl). Read more

Big social TV news today: GetGlue has announced that Pepsi will be its big launch partner in their first foray into monetization. “Promoted Entries” will launch for the Super Bowl with “new sponsorship units available across GetGlue show feeds and the guide.” Here are the details. Read more

Two years ago, Volkswagen debuted its Super Bowl spot — the kid in the Darth Vader costume — on YouTube several days before the big game. It served up 12.5 million views, attracted dozens of national news stories and became the most-talked-about commercial on Twitter before opening kickoff. Read more

In September we wrote about Viggle’s launch of the MyGuy app, their foray into social TV fantasy football. This playoff season, Viggle has partnered with Hall of Fame quarterback Dan Marino to launch the MyGuy Playoff Football Challenge. Read more

Updated: The Giant's fourth-quarter victory help the Super Bowl become the biggest social TV event in history so far. Bluefin Labs says it counted 9.3 million social media comments, surpassing the previous all-time record high of 3 million held by the MTV VMAs. Trendrr said this year's Super Bowl had approximately 5X the social activity over last year. The data is still coming in, and here's our early crack at the biggest social media moments of the Super Bowl...

Read more

Last year VW released its Super Bowl ads several days before the big game, and "The Force" (the adorable commercial with the kid dressed as Darth Vader) became a viral hit on YouTube. By the time the Super Bowl rolled around, everyone was talking about it. As I wrote last year, the preemptive strike was a stroke of viral genius, one-upping all the other advertisers battling to become the most-buzzed commercial of TV's biggest annual event. Today, that clip on YouTube has 48 million (free) views.

Read more