New Career Opportunities Daily: The best jobs in media.

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New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

Most-talked-about moment: There wasn’t a jaw-dropper this year, but the game came down to the final moments, generating an average of 10,000 tweets per second (peaking at 12,233) in the final three minutes of the game, Twitter says. That surpasses Madonna’s halftime show, which drove 8,000 tweets per second (peaking at 10,245) over a five-minute period. Those are both English-language records for Twitter, falling behind the all-time record of 25,088 tweets per second in Japan.

The highest Tweets per second #SuperBowl peak came at the end of the game: 12,233. 2nd highest was during Madonna’s performance: 10,245.

— Twitter (@twitter) February 6, 2012

The 53-year-old Madonna (yes, her age was actually part of a trending topic) dazzled on stage. Most of the tweets were positive, but not by much: Networked Insights found 28% positive, 21% negative. Some viewers starting buzzing after MIA briefly flipped off the camera — a moment lost to many, but pointed out by Deadspin in this clip. If you’re a football fan, the biggest moment had to be when Bradshaw sort of tried to fall down before scoring a touchdown.

By the way, the game set a Nielsen TV ratings record of 111.3 million people.

Best missed opportunity: “If Madonna would have Tebow’ed at the end of Like A Prayer, Twitter would have crashed,” tweeted @had2sayit, among others. Twitter, by the way, didn’t crash for us at all during the game.

Best social media moment for a commercial: USAToday’s Ad Meter — which is connected with Facebook this year — scores the Bud Light “Weego” ad as #1 (video below), with two Doritos spots following in the #2 and #3 slots. But data from Bluefin Labs gives the crown to the H&M ad, with 109K social media comments (and as you might imagine, 83% of them were women.) Here are the top 5:

• 1. H&M – “David Beckham Bodywear” (109K social comments)
• 2. Chrysler – “It’s Halftime in America” feat. Clint Eastwood (96K)
• 3. NBC’s The Voice – “Vocal Kombat” feat. Betty White (9i0K)
• 4. Doritos – “Man’s Best Friend” (74K)
• 5. Pepsi – “King’s Court” feat. Elton John and Melanie Amaro (45K)

TiVo has released its real-time data around the commercials, showing the most replayed moments: Doritos’ user-created “Man’s Best Friend” took the top spot, followed by the M&M’s Ms. Brown spot:

The biggest brands and celebrities in social media: Networked Insights crunched the numbers around brands “share of voice” during the big game. Here are the top 5:

• 1. Doritos – 14%
• 2. Budweiser – 13%
• 3. Coke – 11%
• 4. Pepsi – 8%
• 5. Acura – 6%

And the top three celebrities (from commercials) in social conversation:

• 1. David Beckham (H&M) – 39% (4X more conversation than H&M itself)
• 2. Clint Eastwood (Chrysler) – 21% (3X more than Chrysler)
• 3. The Darkness (Samsung) – 11% (slightly less conversation than Samsung)

As for Eastwood’s ad (my personal favorite), “(It) was perceived by many to be a Clint Eastwood PSA for Detroit, and resulted in three times more conversation around him than Chrysler,” explains Networked Insights.

Best social TV play by an advertiser: And the winner is… Chevrolet. The car company’s second-screen app (below), Chevy Game Time, was a smart marketing move. As viewers answered trivia questions (and browsed factoids, tweets and ad replays), Chevy gave away cars and thousands of other prizes. Chevy also sponsored the #superbowl hashtag on Twitter, as well as NBCSports.com’s live stream of the game. It’s Armageddon spot also created one of the most-talked-about moments with a direct jab at Ford, and it gave Eli Manning a Corvette (l@DrewMTips asked, “Why not a Volt?”) Come to think of it, Chevy may have spent the most money in the big game, but it certainly made the best social TV play in our book.

Second best social TV play by an advertiser: Coca-Cola’s Polar Bear Bowl featured a live stream of two animated polar bears watching the game, reacting to the action in real-time. It’s a creative idea, especially as CokePolarBowl.com pointed to Facebook during the game, then to YouTube after. Here are the bears dancing to Madonna’s halftime show:

The best second-screen experience: To start things off, we checked into the game on GetGlue, Miso, IntoNow, Shazam, ConnecTV, Umami, Foursquare and Viggle. Ok, that’s overkill, but we wanted to give them a spin on the biggest social TV event of the year. For starters, GetGlue sailed passed its all-time check-in, counting over 100,000 before halftime and 150,000 total for the game, 3X its all-time record (the company doubled its servers for the Super Bowl.) We’re let you know of other second-screen stats when we get them.

We paged through Miso’s SideShow, sponsored by Hyundai, which provided factoids, polls and other tidbits in sync with the game and the Hyundai ads themselves (that is, if you’re on DirecTV or AT&T, otherwise you advance manually.) IntoNow served up a solid second-screen experience with conversations and real-time stats, although only a little over 4,000 people “tagged” the Super Bowl in the app — and the discussion was a little sparse.

Nearly half of the Super Bowl spots were set up with Shazam, powering over one million giveaways, including a few cars. Today, the company says it saw “record engagement,” and the Best Buy ad — which featured two of Shazam’s founders — topped the list. If you tagged the game, you could browse real-time stats and participate in polls, and tagging the halftime show (below) opened up a free LMFAO remix. Shazam has the largest installed base of any second-screen app, and it will be interesting to see the numbers — anecdotally, we found it hard to tag 30-second spots in time.

This was ConnecTV’s first big moment, releasing to the public a week ago. Like IntoNow, it’s graphically well-done, with live stats and discussions. But again, discussions were sparse. (It also had a bit of a scoring snafu in the first quarter, which it fixed after users pointed it out.) Umami was clean, but relied on others for most of the app: pulling in Twitter conversations and framing ESPN.com’s NFL Gamecast for real-time stats.

The loyalty app Viggle (above) tried a different approach, giving users 200 points to check into the game and offering them as much as 10,000 more points to participate in a second-screen experience throughout the game. By the way, 7,500 points adds up to a $5 gift certificate.

Meanwhile, over on NBCSports.com (below), it offered the first live stream of the Super Bowl with several camera angles, basic stats and discussion. It worked well for us — although we saw some tweets that it buffered a bit. Its social features were limited, and probably the best feature was the live stream worked flawless on the iPad.

Who’s the best in the second screen? That’s a tough call because different apps have different purposes. (For example, for real-time sports stats, ESPN is hard to beat. For pure conversation, a Twitter client.) Data from Trendrr found that GetGlue, Shazam, Viggle and IntoNow (in that order) authored the most Super Bowl tweets, which is one perspective. Also, the Super Bowl is a unique animal. “Second screen experiences are very unsocial when watching with friends in real life,” tweeted @rozzy. “Not sure of solution.” I think that’s a fair statement, and we’re still very early in the second-screen space.

Here’s a infographic wrap-up of the Super Bowl, provided by Bluefin Labs. And scroll below to leave a comment with your favorite social media moment of the big game…

New Career Opportunities Daily: The best jobs in media.

So what will Volkswagen do this year, especially now that other brands will likely release their ads in advance? This week it released a commercial “teaser” on YouTube over two weeks before kickoff, and it already has 3 million views and counting. The clip features a chorus of dogs, barking the Star Wars theme song. “Keep an eye out for our 2012 Game Day commercial – it will all make sense,” teases the YouTube description, which also encourages users to follow Volkswagen’s social accounts to be notified on January 27th to craft their own “Intergalactic Invite” using a Star Wars-like video crawl.

In short, Volkswagen is trying to upstage other advertisers yet again, backing up its pre-Super Bowl hype well before the event. The teaser hypes the pre-release of the ads, which hypes the ads airing in the Super Bowl. When it airs, many people will explain to their friends that they’ve already seen it – a sort of “reverse recommendation” that carries its own social cache.

Lexus is trying a similar strategy, releasing its own Super Bowl ad teaser earlier this month. But it only has 17k views on YouTube.

These days, Super Bowl ads are social launching pads, and that’s why NBC sold out months in advance (it left a few spots open for a $3.5 million price tag.) And it looks like Volkswagen, which received millions of dollars of free advertising as a result, wants to repeat its social success.

New Career Opportunities Daily: The best jobs in media.

But the cool part of Twitter’s announcement today is this graph (click to enlarge) which maps each Twitter spike with events in the game. The end of the game set the record, with Usher’s entrance at the halftime show coming in a close second. In fact, Usher was the most tweeted-about person of the Super Bowl, followed by Slash, Eminem, and Christina Aguilera. Aaron Rodgers, the most mentioned player, was sixth.

The most tweeted commercial brands? Doritos, followed by Audi and Pepsi

New Career Opportunities Daily: The best jobs in media.

• Christine Aguilera started it off by skipping over a few words of the National Anthem, becoming a trending topic in no time. Not a bad way to warm up Twitter for the big event. Perez Hilton has the video.
• Groupon launched its first national TV campaign, and not everyone is happy about it. Off all the commercials measured on BrandBowl — which tracks Twitter sentiment — Groupon is the most negative of them all. The three spots jokingly imply that saving money is more important than saving the rainforest or helping Tibet. Of course, Groupon cares about these good causes — you can donate on a Groupon page here — but it seems the joke isn’t resonating. But hey, people are talking about it.
• The top Super Bowl commercial brand on BrandBowl, by the way, is Doritos, followed by Volkswagen. Over on Hulu, where you can watch and vote on all the ads, the Volkswagen “The Force” commercial leads the voting. (It also happens to be my favorite.) Here’s our story from earlier today on the viral brilliance of that spot.






• The halftime show had more Twitter one-liners than we’ve ever seen during a live event. At least in our Twitter stream, most of the reviews of Black Eyed Peas’ performance were less than gleaming. Meanwhile, lead singer will.i.am (@iamwill) saved his criticism for AT&T when he was unable, as promised, to send a tweet from the stage. “At&t??? Wow…no service during halftime…unbelievable,” he wrote. He also didn’t hit his goal of 1 million followers by halftime.
• Foursquare launched its first global venue, allowing anyone to check into the Super Bowl. That is, if you could get Foursquare to work. With people all over the place trying to check into the same venue at the same time, Foursquare suffered a series of server errors — we were finally able to check in during the second half. By the end of the game, Foursquare had tallied up 187,281 Super Bowl checkins.
• Of the commercials with social media hooks, we were disappointed by Audi’s Twitter hashtag — it was so small on the screen, we nearly missed it — and amused by Chevy Cruze’s new Facebook feature (above). Using OnStar, you can listen to Facebook updates while you drive. Now that’s hard core.
• News Corp. gave itself a 30 second spot in the Super Bowl to promote The Daily, the new iPad app. PaidContent calls the move a “calculated risk,” given the fact the app is brand new and still buggy. “It looks like The Daily is counting on the same kind of good will that kept people hanging on for updates from Flipboard or other apps overwhelmed by a big start, keeping enough interested users to outweigh the frustrated ones,” PaidContent writes. We shall see.



• And we can’t end without this one: a quick cutaway by Fox Sports of Cameron Diaz feeding Alex Rodriguez popcorn skyrocketed across Twitter for clearly self-explanatory reasons. It didn’t take long to show up on YouTube, either.

There will be more. Add yours in comments below…

New Career Opportunities Daily: The best jobs in media.

It’s a magazine-like presentation that mirrors the paper version of the game program: Packers and Steelers scouting reports, rosters, Super Bowl records, photos and in-depth stories. It also includes video extras of a few of the best post-season highlights, some of which are embedded into the stories themselves. (I’m a very big fan of seamlessly embedded video on iPad apps, and the NFL could have easily replaced half the photos with video clips. After all, it owns all the video.)

The program is pretty slick all around, and a nice second-screen companion to your Super Bowl TV experience. But this is only scratching the surface of its potential. Imagine an iPad game program that also includes social media conversations, real-time stats and live cameras, to name a few — many of the things that interactive TV has promised for years, but would fit quite nicely on an iPad.

For ESPN fans, some of this sounds familiar. ESPN’s SportsCenter iPad app (above) offers all the ESPN coverage you expect with real-time game stats and box scores. But it’s lacking the social layer and live video, the latter of which the NFL could license to itself. In fact, the NFL could create a dynamic “game program” app that updates each week with every program across the league, adding real-time social features and video integrated inside. As a football fan myself, that would be spectacular.

I should also mention that the NFL also published a Super Bowl Guide app, which is an interactive map and city guide for people attending the game in Dallas.

New Career Opportunities Daily: The best jobs in media.