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Posts Tagged ‘superbowl’

Were fans’ predictions right for the Super Bowl?

Super Bowl New York FootballOne of our analytics partners, Insticator used their platform to identify fan predictions for tonight’s big game that is underway. Our analysis on the biggest moments (which so far seem to be Namath’s fur coat, Seinfeld, Bruno Mars and more). Read more

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The top social TV commercials: Super Bowl edition

Between the Super BowlGrammys, and the Academy Awards, February has become the biggest month for social TV. In terms of commercial-related chatter, though, nothing has surpassed the Super Bowl. Taco Bell’s “Live Young” commercial, featuring senior citizens breaking out of a retirement center in the middle of the night, was tweeted about an amazing 21,700 times since Super Bowl Sunday. The commercial has been running in heavy rotation since, and it won’t be surprising to see it atop the social TV chart during the coming weeks. Noticeably missing it AT&T. Their “It’s Not Complicated” ads have dominated the social TV commercial chart for the past six weeks, and it will be interesting to see whether they can recover a spot on the chart next week. Read more

Jimmy Fallon partners with Lincoln to write Superbowl commercial on social

Ford’s Lincoln brand is preparing for a major launch and rebranding in 2013. The autobrand’s goal is to make their cars relevant again. They not only bought their first Superbowl spot ever, but have begun scripting that commercial by tapping into Jimmy Fallon’s comedic and social expertise. Read more

How Nissan dominated social TV during the Superbowl

The NFL season just kicked off and after last year's social TV Superbowl, it's hard to imagine that when the game comes around in 2013 we'll see even more uses of social platforms and the second screen. The discussion around the Superbowl had to do with the endless second screen options and how major advertisers were using social to leak and build buzz around their million dollar spends on TV spots. Here's the story of how a major brand used social during the Superbowl without spending a penny on a spot during the big game.

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Shazam announces long list of ad partners for the Super Bowl

As the Super Bowl shapes up to be the biggest social TV event of the year, Shazam just announced the details about their part in the festivities. "The entire Super Bowl experience - including ads, the game itself and the halftime show - will incorporate Shazam for TV to enable fans to experience more of TV's biggest sporting event," the company explains. Almost half of the Super Bowl TV advertisers will be Shazam-enabled, and users who tag the game can access up-to-the-minute statistics, participate in polls and purchase merchandise.

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How the Super Bowl became the year's biggest social TV event

Updated: It's official: every single major Super Bowl media investment has a social TV component. Brands with hopes at leveraging the big game to reach consumers have recognized that investing in buzz during the event isn't enough. To truly capitalize on those millions that they're about to spend on a commercial spot, they must hype the social web like never before. Shazam has a big announcement coming up, and it has already said it will power up to a third of the ads during the game. Brands are buying promoted tweets linking to articles about their upcoming ads and are leaking teaser clips across YouTube. The NFL has launched a Social Media Command Center. Social TV apps are gearing up for the big night and journalists can't stop chatting about all aspects of the big night. Here's how:

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Facebook and USA Today team up for Superbowl ads

Updated: It's official: every single major Super Bowl media investment has a social TV component. Brands with hopes at leveraging the big game to reach consumers have recognized that investing in buzz during the event isn't enough. To truly capitalize on those millions that they're about to spend on a commercial spot, they must hype the social web like never before. Shazam has a big announcement coming up, and it has already said it will power up to a third of the ads during the game. Brands are buying promoted tweets linking to articles about their upcoming ads and are leaking teaser clips across YouTube. The NFL has launched a Social Media Command Center. Social TV apps are gearing up for the big night and journalists can't stop chatting about all aspects of the big night. Here's how:

Read more