Between the Super Bowl, Grammys, and the Academy Awards, February has become the biggest month for social TV. In terms of commercial-related chatter, though, nothing has surpassed the Super Bowl. Taco Bell’s “Live Young” commercial, featuring senior citizens breaking out of a retirement center in the middle of the night, was tweeted about an amazing 21,700 times since Super Bowl Sunday. The commercial has been running in heavy rotation since, and it won’t be surprising to see it atop the social TV chart during the coming weeks. Noticeably missing it AT&T. Their “It’s Not Complicated” ads have dominated the social TV commercial chart for the past six weeks, and it will be interesting to see whether they can recover a spot on the chart next week. Read more
Posts Tagged ‘superbowl’
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As the Super Bowl shapes up to be the biggest social TV event of the year, Shazam just announced the details about their part in the festivities. "The entire Super Bowl experience - including ads, the game itself and the halftime show - will incorporate Shazam for TV to enable fans to experience more of TV's biggest sporting event," the company explains. Almost half of the Super Bowl TV advertisers will be Shazam-enabled, and users who tag the game can access up-to-the-minute statistics, participate in polls and purchase merchandise.
Updated: It's official: every single major Super Bowl media investment has a social TV component. Brands with hopes at leveraging the big game to reach consumers have recognized that investing in buzz during the event isn't enough. To truly capitalize on those millions that they're about to spend on a commercial spot, they must hype the social web like never before. Shazam has a big announcement coming up, and it has already said it will power up to a third of the ads during the game. Brands are buying promoted tweets linking to articles about their upcoming ads and are leaking teaser clips across YouTube. The NFL has launched a Social Media Command Center. Social TV apps are gearing up for the big night and journalists can't stop chatting about all aspects of the big night. Here's how: