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Posts Tagged ‘Syfy’

‘Sharknado: The Second One’ to premiere next July, Syfy announces

After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.

“Since Twitter played such a huge role in the success of the original movie, we wanted to use that platform to ask our fans to name Sharknado 2,” said Thomas Vitale, EVP Programming/Original Movies for Syfy. “This response is another reminder of how Sharknado has become a pop culture phenomenon. We want to thank all our viewers for their wonderful contributions to keeping up the shark-mentum.”

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Lostremotenado: Syfy President Dave Howe to keynote Lost Remote’s LA Show

It’s official. We’re excited to announce the Syfy President Dave Howe will be keynoting Lost Remote’s LA Show taking place on December 13th. Syfy recently had the social TV hit of the summer (and maybe the year) with it’s shark meets tornado made for TV movie, #Sharknado. Howe is no stranger to digital and social TV. Among many accomplishments, four years ago he launched a new global brand identity by evolving SCI FI Channel to Syfy, prepping the brand for the social TV revolution. Read more

How a Sharknado of buzz helped SyFy connect with brands on social

The social TV phenomenon of Sharknado continues to impress. A sequel is in the works as the industry watches SyFy’s made for TV movie make social media history. An interesting result of this trending TV event was how brands also chimed in with viewers and consumers. Not only did SyFy capture the world’s attention with Sharknado but they were able to connect with brands via social because of the success.  Read more

After ‘Sharknado’ social success, Syfy announces sequel set in New York

After winning Twitter with the made-for-social movie Sharknado earlier this month, Syfy announced today that it’s planning a New York-based sequel, and fans can suggest names for the new flick with the #Sharknado hashtag on Twitter. In fact, if you head over to @SyfyMovies right now, you can see a steady stream of suggestions, ranging from Sharkpocalypse and Shark Harder to Sharknado II: The Wrath of Sharka Khan.

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TV’s biggest transmedia effort ‘Defiance’ to hit game consoles Tuesday

By all measures, the TV industry has only dipped its toes into the “transmedia” waters — weaving storylines seamlessly across multiple forms of media. But SyFy and partner Trion Worlds are jumping in headfirst with Defiance, a TV show and video game combination that mixes characters and storylines across linear and interactive worlds. If something changes in the TV world, the gaming world adapts — and vice versa.

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SyFy turns heads with pop-up hotel at SXSW to promote upcoming ‘Defiance’ launch

If you’re going to get noticed at SXSW, you better think big. While Mashable may have won the best publicity stunt contest with the appearance of Grumpy Cat, SyFy turned heads and generated lots of social attention with a pop-up hotel. The marketing effort was designed to promote the debut of Defiance, a new show and multiplayer game launching on April 15th.

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What you may have missed at NBCU's Social TV Symposium

On the same day as the Social TV Summit in San Francisco, TV ad sales execs packed Studio 8H (SNL's famous studio) for NBCU's Social TV Symposium. Sitting on the upper deck of the studio on the 9th floor you could easily see multiple "suits" peering over printed out PowerPoint and Excel budget sheets as they listened to Twitter, Facebook and NBCU's different TV brands discuss the state, progress and future of social TV.

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Shazam to power up to third of Super Bowl ads

Anyone who's unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching "Shazam for TV" last year. Next week, as many as one-third of the Super Bowl ads will have some Shazamable component, the company says.

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Syfy show 'Haven' to weave Twitter into story

Anyone who's unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching "Shazam for TV" last year. Next week, as many as one-third of the Super Bowl ads will have some Shazamable component, the company says.

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