By all measures, the TV industry has only dipped its toes into the “transmedia” waters — weaving storylines seamlessly across multiple forms of media. But SyFy and partner Trion Worlds are jumping in headfirst with Defiance, a TV show and video game combination that mixes characters and storylines across linear and interactive worlds. If something changes in the TV world, the gaming world adapts — and vice versa.
Posts Tagged ‘Syfy’
If you’re going to get noticed at SXSW, you better think big. While Mashable may have won the best publicity stunt contest with the appearance of Grumpy Cat, SyFy turned heads and generated lots of social attention with a pop-up hotel. The marketing effort was designed to promote the debut of Defiance, a new show and multiplayer game launching on April 15th.