Last month we wrote about the unique episode of Conan O’Brien’s show, ‘Occupy Conan,’ which consisted entirely of fan-submitted videos recreating segments from past broadcasts. Some of the videos submitted were extremely creative, and others were downright ridiculous – a fitting description of Conan and his fans. The show featured cameos by Tina Fey, Fred Armisen, Adam Scott, and more, and can be seen here. Read more
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Turner Broadcasting is the latest network with a major social TV announcement. The Atlanta-headquartered TV powerhouse that includes TBS, TNT and CNN announced their inaugural "Media Camp" -- an accelerator for social TV startups (applications had opened up at SXSW). This is a smart move for the network to be able to tap into the potential success of these companies beyond just partnering with them...
Live TV has enabled sports leagues to provide for fans via the social web like never before. Major League Baseball has been at the forefront of this social TV innovation. Last summer Stephen Colbert took over its Twitter account. In December MLB added a brand new social media layer to one of its studios, and last month they recorded three million downloads to their app in just eight days. With a 162-game season and playoffs, the MLB decided to do more than just create a social TV strategy. They created an entire Fan Cave, now in its second season.
Conan on TBS becomes the first late-night show to launch its own second-screen tablet app. The Team Coco app (iPad and Android tablets) offers a plethora of video clips, behind-the-scenes photos, Conan O'Brien's blog and other companion content, but the interesting addition here is a synchronized experience that ties to the show, both live and on demand. A countdown inside the app lets you when the next live episode will be on the air....
Conan on TBS becomes the first late-night show to launch its own second-screen tablet app. The Team Coco app (iPad and Android tablets) offers a plethora of video clips, behind-the-scenes photos, Conan O'Brien's blog and other companion content, but the interesting addition here is a synchronized experience that ties to the show, both live and on demand. A countdown inside the app lets you when the next live episode will be on the air....
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