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Posts Tagged ‘Telemundo’

An inside look at how La Voz Kids created a real-time ad during a broadcast

la vozDuring a recent telecast of La Voz Kids (The Voice Kids), the hosts of the show told viewers during a commercial break that if they wanted the chance to be on TV to go to the La Voz Fresh Kids app, submit a photo of themselves, and watch until the end of the show. After the cut-off period for the entries, ePrize randomly selected a winner, which Telemundo verified using never.no’s moderation tools. never.no then took the winning photo and placed it in the final TV spot, which was sent to Telemundo. The Gain-sponsored ad was then played during the final segment of the broadcast. Read more

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Latin Music Awards attracts double the tweets, ratings bump

It's not just the marquee events on English-language TV that are attracting bigger social TV numbers: last night's Billboard Latin Music Awards sparked nearly half a million tweets in both Spanish and English -- more than double last year total, Twitter said. It doubled the social activity score of American Idol for the night, according to Trendrr numbers. And NBCU said the Telemundo show delivered the best ratings in its 14-year history, up 16% over last year.

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NBC adds Telemundo to local TV site deal with BIM

Broadcast Interactive Media announced today that Telemundo's TV stations will soon relaunch their sites on the BIM platform. BIM is already powering NBC's ten owned-and-operated local TV websites, and the deal with Telemundo adds ten more. "We selected Broadcast Interactive Media for its revenue-focused approach to site development as well as their flexible solutions including the Developer's Access CMS model," said Manuel Martinez, President & General Manager of WSCV-TV in Miami, and the Digital Group's business leader. "Telemundo is excited about the new partnership and the enhanced functionality BIM's technology will bring to our staff and end-users."

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