It's not just the marquee events on English-language TV that are attracting bigger social TV numbers: last night's Billboard Latin Music Awards sparked nearly half a million tweets in both Spanish and English -- more than double last year total, Twitter said. It doubled the social activity score of American Idol for the night, according to Trendrr numbers. And NBCU said the Telemundo show delivered the best ratings in its 14-year history, up 16% over last year.

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Broadcast Interactive Media announced today that Telemundo's TV stations will soon relaunch their sites on the BIM platform. BIM is already powering NBC's ten owned-and-operated local TV websites, and the deal with Telemundo adds ten more. "We selected Broadcast Interactive Media for its revenue-focused approach to site development as well as their flexible solutions including the Developer's Access CMS model," said Manuel Martinez, President & General Manager of WSCV-TV in Miami, and the Digital Group's business leader. "Telemundo is excited about the new partnership and the enhanced functionality BIM's technology will bring to our staff and end-users."

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