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Posts Tagged ‘tennis’

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IBM jumps into the second screen for US Open Tennis

By Natan Edelsburg on September 3, 2012 11:14 AM
In a first for the event, IBM and the US Tennis Association have debuted an iPad app for the US Open that enables fans -- at home or at the stadium -- to track real-time data that would dazzle even the most hard-core tennis fans. IBM has also partnered up with Shazam to enable US Open TV viewers to tag IBM ads to "learn more about how IBM can help them build a better brand" via tips and exclusive content. We spoke with Ann Rubin, IBM's VP of Brand Expression and Advertising...

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Mediabistro Event

Deloitte & Tango Join Inside Social Apps

ISAExplore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
Co-Founder and CTO of Tango. Don’t miss the chance to add these valuable contacts to your network. Register today.
Blog

Inside look at how social is being used for Wimbledon

By Natan Edelsburg on July 2, 2012 10:33 AM
Wimbledon has been underway for a week and the major Tennis tournament has been a platform for some very exciting social activations. ESPN has rights to the tournament for the first time, and it has a robust strategy to use their social footprint throughout the event. We spoke to Emeka Ofodile, ESPN's Director of Marketing overseeing Wimbledon about their strategy.

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