NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more
Posts Tagged ‘the blacklist’
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Next week, James Spader returns to TV as Raymond “Red” Reddington in NBC’s “The Blacklist.” Reddington – on the FBI’s most-wanted list – surrenders, but reveals that he possesses a “blacklist” of dangerous criminals that the FBI doesn’t even know exist. To promote the series, NBC has launched “Are You on the Blacklist?”, a second screen game in which the user learns about Reddington and The Blacklist through a special intro cut with show footage. They see that this criminal network is so pervasive Facebook profiles are providing clues to reveal the next name. Read more