After MTV President Stephen Friedman hinted at how excited he was for Teen Wolf's new social TV activation, we knew this project would be a big one for the network. The network announced "The Hunt," a Facebook-infused scripted social storyline for the second season of their hit scripted show, and we quickly uncovered that SocialSamba was powering it.
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Remember SocialSamba? We uncovered the San Francisco/Minneapolis-based scripted social networking startup back in November after we wanted to learn more about the technology behind USA Network's Hashtag Killer platform for Psych. The "standard" we predicted the company would help create is coming true.
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