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Posts Tagged ‘the new york times’

New York Times’ Internal Digital Report Reveals Social Media, App Issues

NYTOne of the nation’s most influential papers, The New York Times, has been in the headlines over the last 24 hours, after executive editor Jill Abramson was dismissed.

BuzzFeed has obtained a 96-page internal report, that among other things, tells the story of the paper of record struggling to adapt to changing social media, second screen, and digital trends.

The report says the paper has a problem giving up on second screen platforms not working, like their “Scoop” app, which is a guide to New York City’s best restaurants, bars, events, and experiences. In contrast, the report suggests the NYT Now app has been a success.

The report also sheds light on social media issues: the Times’ Twitter account is run by the newsroom, where as the Facebook account is run by the business side.

More broadly, the report suggests the paper lacks “enough urgency’ to make digital a top priority, both in their practices and hires.

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The New York Times launches ad platform to leverage archives with National Geographic Channel as launch partner

Turn on your flux capacitor to 88 MPH and get ready for one of the most exciting ad launches of the year. The New York Times has launched an advertising program using their web archives dating back to 1851. The new platform will leverage “TimesMachine,” which is, “a digital archive that displays 70 years of Times content via electronic pages with the look and feel of the original printed stories.” Here’s how the National Geographic Channel is leveraging this time travelling tool. Read more

The CW embeds Twitter feed in Entertainment Weekly print ad

The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?

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