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Posts Tagged ‘The Voice’

You Can Now Google ‘America’s Got Talent’ to Save Your Favorite Contestants

2012-07-26-Americas_Got_TalentLast night, NBC’s hit show ‘America’s Got Talent,’ began to incorporate voting and instant save in a new way: Google Search.  The show is partnering with Google to allow fans to Google the terms “America’s Got Talent” or “AGT” starting at the end of the live show to access the vote, and then also tonight during the results show, to instantly save an act close to being sent home.

“We’re excited to bring fans an easy and interactive way to vote for their favorite acts on America’s Got Talent,” said Anjali Joshi, VP of Product Management, Google. “With a simple search on your mobile phone, tablet, or desktop, you can support acts you love, and also help save them from elimination.” Read more

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

NBC finishes strong with The #VoiceFinale

Screen Shot 2014-05-26 at 9.07.18 PMNBC’s The Voice finale last week ended an extremely social TV season. Since 2011  we’ve been covering the impact this show has had on the social TV world. Last season we saw #VoiceSave take off and most recently we wrote about how Telescope has powered both #VoiceSave and #VoiceTailgate. For the finale, Lost Remote partner Canvs (Mashwork’s new social TV analytics platform) took a deep look at the highlights from the show and how #VoiceFinale ended up becoming the most used hashtag throughout the broadcast. Here are the details. Read more

How Telescope-Powered Voting Helps ‘The Voice’ Set Twitter Records

thevoiceNBC’s ‘The Voice’ is one of the most social shows for good reason: throughout this season, fans have been able to have a direct impact on the results of the show by tweeting. #VoiceTailgate and #VoiceSave have taken participation TV to the next level, and according to Twitter, “the May 13 episode of “The Voice” became the most tweeted-about TV series episode since Nielsen Social began measuring Twitter television conversation in 2011.” The 1.92 million Tweets were seen 29.8 million times by 3.8 million people.

In November, ‘The Voice’ introduced #VoiceSave, which has given fans the power to save their favorite contestants in real-time during the live elimination show. Then, in April, ‘The Voice’ launched #VoiceTailgate, a social TV pre show where “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat,Pinterest and Tumblr.”

#VoiceSave is powered by Telescope, a social TV company that is able to help networks implement accurate, real-time, fan participation activations. Participation TV lends itself particularly well to award shows, sporting events, and singing competitions, but Telescope’s impressive client roster also includes MSNBC, BBC, and Macy’s.

Lost Remote asked Telescope CEO Jason George, who has worked in the iTV space since 1994, whether #VoiceSave and #VoiceTailgate serve as a counter argument to NBC research chief Alan Wurtzel’s recent comments that Twitter does not impact ratings. “I’m not a stats or data guy, so I honestly don’t know the validity – but I try to look at it logically:” George began, “if, as with #VoiceSave, a campaign is exposing my brand to 3.8m people in a short space of time, is it likely that will have an effect on viewer awareness and their likelihood to tune in? I’d think so, though creating a causal relationship between this and an actual rating eyeball is going to be tricky, I imagine.” Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

‘Recipe to Riches’ Trivia app gives fans ability to effect show’s outcome

downloadIn December, we wrote about how Telescope was charged by NBC to power The Voice’s immensely popular #VoiceSave initiative. On Tuesday, CBC-TV announced the launch of the Telescope-produced ‘Recipe to Riches’ Trivia app.

‘Recipe to Riches’ is a Canadian cooking show similar to Bravo’s ‘Top Chef’ in many ways. What sets the two shows apart, though, according to judge Gail Simmons, is that ‘Recipe to Riches’ chefs are all amateur, home cooks.

“We’re excited to be able to engage with our audience on a multi-platform level,” said Paul McGrath, executive producer, interactive at CBC. “It’s a great way to build momentum throughout the season and to involve the audience from day one”.

Read more

What does the long, long, tail of Twitter mean for social TV?

Social-TV“Twitter is giant, and it has an outsize influence on popular and not-so-popular culture, but that influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts–and lots and lots of people who sit back and listen.” A new report by Jon Bruner of O’Reilly Radar concludes that though Twitter is a behemoth in both size and influence, many of its users are inactive.  Read more

Exclusive: NBC announces social TV growth for ‘The Voice’ at Lost Remote Show

thevoiceWe’ve covered NBC’s The Voice closely this season as the show continues to innovate in social TV. Over two years ago, The Voice set a social TV precedent in how new platforms can take a show to the next level. We’ve continued to cover the show and this season we watched as they took social to the next level again by launching #VoiceSave. Vice President of Marketing for
NBC Entertainment, Jared Goldsmith just presented results about #VoiceSave and the show’s social TV growth for the first time at the Lost Remote Show in LA. Read more

The platform that powered NBC’s #VoiceSave integration

thevoiceLast month, NBC’s hit singing show ‘The Voice’ introduced a feature to give fans a seat next to Adam Levine on the judges stage. What is being called the ‘Instant Save,’ fans have been able to save a contestant during the live elimination show. After Carson Daly announced who is safe, he mentioned the three contestants on the hot seat; with his cue, fans then had five minutes to vote using #VoiceSave to rescue one of the bottom three contestants. To count, a vote must have used #VoiceSave (or it can be retweeted) and mention the artist’s first name. Read more

X-Factor social numbers prove its deeply engaged audience

X-Factor304x200Simon Cowell is hard to beat.  The finalized social media numbers from Nielsen’s Twitter TV Ratings show that the October 29 episode of X Factor –the first live episode of this season – not only generated four times as many tweets as The Voice, but it actually topped X-Factor’s premiere episode from last season in terms of the total number of tweets.  Read more

An inside look at how La Voz Kids created a real-time ad during a broadcast

la vozDuring a recent telecast of La Voz Kids (The Voice Kids), the hosts of the show told viewers during a commercial break that if they wanted the chance to be on TV to go to the La Voz Fresh Kids app, submit a photo of themselves, and watch until the end of the show. After the cut-off period for the entries, ePrize randomly selected a winner, which Telemundo verified using never.no’s moderation tools. never.no then took the winning photo and placed it in the final TV spot, which was sent to Telemundo. The Gain-sponsored ad was then played during the final segment of the broadcast. Read more

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