After taking an inside look at social TV in Brazil and Portugal, it’s time to turn our attention to France. Orange is one of France’s biggest cable providers, serving five million subscribers through its IPTV and satellite TV network – a 15.8% increase over last year. Leading this charge is Nicolas Bry, a Senior VP at Orange responsible for the company’s Blended TV product. According to Bry, Blended TV is “designed as a platform accessible to others trough its API,” and is “embedded in a dozen of Orange services after only one year. Orange apps welcome and display social buzz in an environment familiar to the end-user, without the need to install a new app, and over multiple screens: mobile, TV, tablet, PC.” Read more
Posts Tagged ‘The Voice’
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Fox made headlines during their upfront in May by announcing the Britney Spears would be one of the new judges for the second season of the X Factor. Now the season has kicked off and competition with The Voice for linear and social TV ratings has heated up. The latest success is the impressive social TV growth celebrity Britney Spears has seen hit her channels since joining the X Factor. Here are the details.
Canada's CBC is once again pushing the boundaries in social TV. Sunday night the network premiered Over the Rainbow a new show that "showcases aspiring Canadian performers as they vie for the leading role of Dorothy in Andrew Lloyd Webber's stage adaptation of The Wizard of Oz, opening this December at the Ed Mirvish Theatre, Toronto, ON." The network has launched a second screen app that's allowing viewers to take control of the main screen.
When NBC's The Voice airs tonight (Monday), viewers will be able to vote for their favorite contestants via a new Facebook Timeline app, which also works inside Facebook's mobile apps. As they vote, their selection will be shared with their friends, adding another social angle to one of the most social shows on television. The app also lets users track their favorite artists and view additional content, such as performance video and blog posts.