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Posts Tagged ‘the walking dead’

How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere

Comic-Con Trailer: The Walking Dead: Season 5 (Screengrab)Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.

According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

  • Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
  • “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
  • People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
  • Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
  • People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.
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Infographic: What Else Do Socially Active Fans of ‘The Walking Dead’ Like?

The-Walking-Dead-Season-5-Key-Art-1280x965

‘The Walking Dead’ returned this week with jaw-dropping linear and social numbers. With ‘Breaking Bad’ over and just seven episodes left of ‘Mad Men,’ AMC still reigns supreme with its apocalyptic zombie drama.

Twitter analytics company StatSocial tracked #walkingdead” and “@walkingdead_amc” over the course of the week and found the following about the show’s audience:

- ‘The Walking Dead’ fanbase’s number two show? ‘Talking Dead’, which shows that they’re not only interested in watching the show but discussing it afterwards.

- Even though Microsoft’s Surface is a partner with ‘The Walking Dead,’ the show’s fan base prefers Sony.

- The top celebrities followed by the show’s fans are all actors on the show. This generally isn’t the case, showing that the show’s fan base is ultra loyal.

Below, an infographic from StatSocial with more stats:

Social Scoreboard: Week of October 6

Social TV fans: ‘Scandal’ finally has some competition. Season 5 of ‘The Walking Dead’ premiered last night, and Twitter was all over it. 494,000 unique authors composed 1,320,000 tweets about the show, reaching a unique audience of 7.47 million people, according to Nielsen’s Weekly Twitter TV Ratings.

FX’s ‘American Horror Story: Freak Show’ came in second place, and according to Canvs just over 25% of the tweets contained emotional reactions. Top-of-the-chart staple ‘Scandal’ came in third, and ‘WWE Monday Night RAW’ (The Rock HAS COME BACK) and ‘Dancing With the Stars’ rounded out the top 5. Not to be looked over, ‘The Voice’ once again made two appearances on the list with airings on back-to-back nights.

Screen Shot 2014-10-13 at 4.48.13 PM

An Inside Look at Year Three of Skybound’s ‘The Walking Dead Escape’

the-walking-dead-escape-logoIn February, Skybound announced that Ultimate Fighting Championship co-founder David Isaacs would become President of Skybound EXP, the entertainment company’s live events and experiential marketing subsidiary. Skybound publishes comic books through Image Comics and includes all of Robert Kirkman’s (‘The Walking Dead’) work.

Skybound’s extremely popular ‘The Walking Dead Escape’ – an immersive zombie obstacle course experience for diehard ‘Dead’ fans – is now in its third year at San Diego Comic-Con. For more on the history of the experience and what’s new for this year, we spoke with Isaacs, who is managing the execution for the first time: Read more

‘The Walking Dead’ ‘Twitter Takeover’ Answers Fans’ Questions Before Finale

Some fans might have missed out on crucial parts of “The Walking Dead” season four finale, but there were also a lot of happy campers who enjoyed seeing their favorite zombie-fleeing heroins arrive at the “salvation” known as “Terminus” (this author will say no more for fear of spoilers).

Fans also engaged with the show’s stars hours before the finale, as the cast took over the @walkingdead_amc Twitter handle, answering fan questions using hashtag #askTWC.

One social user asked Daryl Dixon, who plays Norman Reedus, what the hardest part of playing the character has been.

Read more

Some Viewers Air Frustrations Via Social After ‘The Walking Dead’ Finale Goes Dark

Season four of AMC’s hit zombie thriller “The Walking Dead” aired last night, but some viewers were left in the dark, taking to social media to air their frustrations.

In Central New York, the show went in and out for many, at some points going black. Many took to Twitter to vent.

Time Warner Cable’s official customer service Twitter account responded.

Read more

Predictions of the week: Will Bones and Booth get married?

Bones and Booth from Fox.com

Bones and Booth from Fox.com

Social TV isn’t only about measuring the volume of buzz surrounding a show. Fans take to Twitter and Facebook to opine not only about what they think about a soon-to-be-realeased show or what they’re seeing during a live airing, but also about what is going to happen next in their favorite scripted TV shows. Even shows in their off-season like Game of Thrones, which doesn’t return to TV for another five months, drives buzz in the form of fan predictions. In our next installment of an exclusive partnership with Insticator, we take a look at the week’s most popular fan predictions (warning: spoiler alerts). Read more

Who drives the social TV conversation around ‘Homeland’ and ‘The Walking Dead’?

Screen Shot 2013-11-12 at 4.03.44 PMWe’re excited to present the first post in a new series Lost Remote is launching exclusively with Topsy to bring you deeper insights into social TV’s biggest night of the week. Topsy, a leader in social analytics that analyzes “billions of conversations in real-time” will be providing us with insights into the movers and shakers on social for some of Sunday night TV’s biggest shows. For this week, we’re taking a dive into Sunday night (November 11th) highly watched episodes of Homeland and The Walking Dead (be careful for spoilers). Read more

How Teen Wolf “hacked” Twitter to create the perfect on-brand campaign in France

teenwolf304200In April, we spoke with Darewin (France’s premier social TV agency) Président and Creative Director Wale Gbadamosi Oyekanmi about the challenges of launching a campaign for AMC’s The Walking Dead in France two years after the show premiered in the United States. This month, MTV France partnered with Darewin to promote the season 3 premiere of Teen Wolf. The agency decided to take advantage of a Twitter glitch that allows for visual irregularities within tweets. Within the first 24 hours of @MTVFR’s “irregular” tweet, it was retweeted 4,600 times in France. The English version garnered 2,700 retweets. Read more

The Walking Dead’s Gale Anne Hurd on Pioneering New Ground in TV

Gale Ann Hurd

Social etiquette question of the day: Is it okay to tweet during a zombie apocalypse? Not if you want to avoid being eaten alive by your now soulless gran (no amount of retweets is going to save you then).

But if you’re just wondering what Rick’s next move is going to be, your hope for survival has increased considerably. In the latest installment in Mediabistro’s So What Do You Do?, we asked Gale Anne Hurd, executive producer of The Walking Dead, what makes the show so tweeted about:

The Walking Dead is one of the most talked-about TV shows on social media. How does the show achieve such a large social presence and how do you think the industry will change as a result of second-screen viewing?

Well, I think that our show already had a following of people who are technologically advanced to begin with, the early adopters who were comfortable with a deeper dive into related media, whether that was finding out about the comic books and exploring them, participating in second-screening or watching the webisodes or the aftershow, The Talking Dead. People can experience the show 24/7. Now we’re going to be seeing a talk show after Breaking Bad called Talking Bad. I think you’re going to see a lot more of that and they’ll have their presences on the web, too. I think it’s really pioneered new ground on other shows.

For more on Hurd’s creative process and lessons from her career, read So What Do You Do Gale Anne Hurd, Executive Producer of The Walking Dead?

Sherry Yuan

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