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Posts Tagged ‘the weather channel’

The Weather Channel Rolls Out New Social Friendly Android App

unnamed (3)In April, The Weather Channel launched its redesigned app for iPhone, and in June, it was rolled out for iPad users. Now, all Android users can find the app in the Google Play store.

The app incorporates a new social feature that lets fans report local weather conditions. This will not only help improve the accuracy of forecasts, but also The Weather Channel’s position as the leading weather app. In recent years, competing weather apps have been racing to provide hyper-local forecasts and minute-by-minute conditions. For example, if users are considering going out to get lunch at 1:00 PM, they may learn that they can avoid rain if they go at 1:10 PM instead. The Weather Channel has the advantage of being the go-to linear network for weather news, and has amassed a loyal following as a result. Weather – especially when natural disasters are taking place – is always at the forefront of the social conversation. Read more

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The Weather Channel teams with Red Bull to extend reach off-air and offline

FlugtagCrew_compressedThere is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel has been a major innovator in the digital space over the past two years, but this past Saturday, they took this trend off-air and offline, participating in a major way in Red Bull’s five-city Flugtag events. Read more

It’s not all bad news: The Weather Channel and Chevrolet launch ‘Hero Next Door’ to honor local weather heroes

Generally, when we write about The Weather Company, we write about its impressive digital reach or its first-rate reactions to weather-related disasters. Randi Stipes, vice president of client solutions at The Weather Company echoed this sentiment in describing how we generally consume weather-related news: “With the recent increase in severe weather events, it’s easy to seek out the hard news – the devastating effects or loss – associated with them, but we also hear heartwarming stories about everyday heroes who drop what they’re doing to help their neighbors or their community.” Read more

The Weather Channel app for Android launches major updates

After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. Together with exclusive launch partner Toyota, The Weather Company has launched a redesigned Weather Channel app for Android – the first major redesign of the app since 2009. Upgrades include a simpler interface, an immediate display of weather conditions with exact timing of when rain will begin and end, and improved maps and video offerings. Read more

Streaming Nemo: The Weather Channel makes coverage available across all platforms

After perhaps only the Super Bowl, nothing drives more social conversation than inclement weather. The Weather Channel has been at the forefront of weather coverage for 30 years, and weather.com has been a digital powerhouse since its inception. In May, I interviewed Mike Finnerty, vice president of weather.com and web products for The Weather Channel Companies and he shared the company’s staggering numbers:  60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather. Read more

Are your Facebook friends affected by Hurricane Sandy?

Hurricane Sandy (otherwise known as Frankenstorm) is in full throttle. While the rain hasn’t started yet here in NYC, the winds are picking up and the streets are looking eerily empty. In July we reported on The Weather Channel’s “My Friends’ Weather”, a Facebook app that tells you which Facebook friends are affected by severe weather. There’s never been a better time to use this app and here’s how. Read more

An inside look at The Weather Channel’s social TV strategy for ‘Coast Guard Florida’

The Weather Channel is no stranger to social TV. Early on the weather-focused TV network inked an unprecedented partnership with Twitter to curate relevant tweets. They also have one of the most popular apps on the App Store and recently revamped their website to bring social even more center stage. As their digital footprint has grown, their original television content has as well. Tonight at 9pm Eastern the network is premiering “Coast Guard Florida,” a follow up to the successful “Coast Guard Alaska”. Florida will “will follow the men and women of the 7th Coast Guard District who are charged with keeping America’s ports secure and waterways safe, stemming the flow of illegal narcotics, securing the southeast border, protecting the environment, enforcing maritime laws and treaties and saving those in peril on the sea.” We spoke with Renee Willet, senior manager of social media marketing for The Weather Channel Companies about their social TV strategy for the big premiere. Read more

Watchitoo debuts device to bring web streams to live TV

Streaming company Watchitoo (which powered the Social TV Summit stream) has launched a device to make it easier for producers to bring multiple live web streams straight to TV. "The Watchitoo Channel Encoder 1000 is a server/hardware combination that can turn a web video stream into an HDTV-quality product by treating it like an in-studio camera feed," the company explains.

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Tell your Facebook friends about severe weather with The Weather Channel's new app

The Weather Channel is at it again taking social to new heights to deliver weather info. A year ago, the TV network made headlines with their first-of-a-kind Twitter partnership. More recently, they've relaunched their website with more social features, updated their iPhone app with photo sharing. Now the network is using Facebook's Open Graph to encourage friends to warn other friends about bad weather.

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How The Weather Channel is using Foursquare's apps platform

The Weather Channel (TWC) continues to be at the forefront of social media innovations. The TV brand relaunched their website in honor of their 30th birthday and updated their apps with a focus on photos. They also just acquired competitor Weather Underground, an online weather service who's partners included the Associated Press, CBS and Google.

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