After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. Together with exclusive launch partner Toyota, The Weather Company has launched a redesigned Weather Channel app for Android – the first major redesign of the app since 2009. Upgrades include a simpler interface, an immediate display of weather conditions with exact timing of when rain will begin and end, and improved maps and video offerings. Read more

After perhaps only the Super Bowl, nothing drives more social conversation than inclement weather. The Weather Channel has been at the forefront of weather coverage for 30 years, and weather.com has been a digital powerhouse since its inception. In May, I interviewed Mike Finnerty, vice president of weather.com and web products for The Weather Channel Companies and he shared the company’s staggering numbers:  60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather. Read more

Hurricane Sandy (otherwise known as Frankenstorm) is in full throttle. While the rain hasn’t started yet here in NYC, the winds are picking up and the streets are looking eerily empty. In July we reported on The Weather Channel’s “My Friends’ Weather”, a Facebook app that tells you which Facebook friends are affected by severe weather. There’s never been a better time to use this app and here’s how. Read more

The Weather Channel is no stranger to social TV. Early on the weather-focused TV network inked an unprecedented partnership with Twitter to curate relevant tweets. They also have one of the most popular apps on the App Store and recently revamped their website to bring social even more center stage. As their digital footprint has grown, their original television content has as well. Tonight at 9pm Eastern the network is premiering “Coast Guard Florida,” a follow up to the successful “Coast Guard Alaska”. Florida will “will follow the men and women of the 7th Coast Guard District who are charged with keeping America’s ports secure and waterways safe, stemming the flow of illegal narcotics, securing the southeast border, protecting the environment, enforcing maritime laws and treaties and saving those in peril on the sea.” We spoke with Renee Willet, senior manager of social media marketing for The Weather Channel Companies about their social TV strategy for the big premiere. Read more

Streaming company Watchitoo (which powered the Social TV Summit stream) has launched a device to make it easier for producers to bring multiple live web streams straight to TV. "The Watchitoo Channel Encoder 1000 is a server/hardware combination that can turn a web video stream into an HDTV-quality product by treating it like an in-studio camera feed," the company explains.

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The Weather Channel is at it again taking social to new heights to deliver weather info. A year ago, the TV network made headlines with their first-of-a-kind Twitter partnership. More recently, they've relaunched their website with more social features, updated their iPhone app with photo sharing. Now the network is using Facebook's Open Graph to encourage friends to warn other friends about bad weather.

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The Weather Channel (TWC) continues to be at the forefront of social media innovations. The TV brand relaunched their website in honor of their 30th birthday and updated their apps with a focus on photos. They also just acquired competitor Weather Underground, an online weather service who's partners included the Associated Press, CBS and Google.

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When The Weather Channel launched a new version of their iPad app in October, we wrote about how they're the "largest location-based services company in the world." The Weather Channel was just honored by "Advertiser Perceptions" for the work they're doing in the mobile space. Their monthly audience is a whopping 163 million monthly unique visitors...

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At midnight Eastern time, The Weather Channel's new iPad app went live in the app store. This summer the East Coast earthquake and hurricane-turned-tropical-storm Irene showed everyone how social weather can really become. Cameron Clayton, EVP of Digital at The Weather Channel (TWC) is very correct when saying his company is the "largest location-based services company in the world." TWC reaches 100 million households, 6o million unique site visitors, 50 million iPhone downloads and 5 million iPad downloads - all based around local weather.

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At midnight Eastern time, The Weather Channel's new iPad app went live in the app store. This summer the East Coast earthquake and hurricane-turned-tropical-storm Irene showed everyone how social weather can really become. Cameron Clayton, EVP of Digital at The Weather Channel (TWC) is very correct when saying his company is the "largest location-based services company in the world." TWC reaches 100 million households, 6o million unique site visitors, 50 million iPhone downloads and 5 million iPad downloads - all based around local weather.

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