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Posts Tagged ‘Time Warner’

TWC SportsNet Launches Second Screen App for Lakers Games

Los_Angeles_LakersWith two-thirds of mobile device and tablet owners interacting with a second screen while viewing TV, networks are focusing more resources on developing standalone apps for individual shows and events. Sports fans are the most active second screen users, and it was only a matter of time before regional sports networks began creating companion apps for fans to use while watching a team’s games.

Lakers fans will be among the first beneficiaries of such an app. Time Warner Cable SportsNet has recently launched an updated version of “TWC SportsNet,” which will be powered by Mobovivo’s StayTuned platform and Simply New’s creative and content team. The app will provide viewers with exclusive, real-time content during live Lakers games and will include both the pregame and postgame shows on the network. Read more

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Time Warner Cable customers to be treated to interactive Super Bowl experience in New York

twcTime Warner Cable announced that it will be taking over a space in New York’s Meat Packing District to create a ‘pop-up’ experience in the lead up to this year’s Super Bowl. Called Time Warner Cable Studios, the space will give network partners stations to develop to engage fans. While open, Time Warner Cable Studios will feature performances from high-profile music acts and surprise celebrity guests, and the cable provider’s Facebook page will be live-streaming the red carpet activity for all concerts. Read more

Time Warner Cable launches TWC Central as a social, news, and streaming TV hub for customers

In an effort to further meld social, tv, and broadband, Time Warner recently launched TWC Central – an online hub designed to connect customers to news, entertainment, social networking, and Time Warner’s web products.  TWC Central will replace the Road Runner website, which boasted more than 5.7 million visitors per month. Read more

CES: With new partnerships and services Roku goes from streaming to mainstream

When the Roku player launched in 2008, it was the first product to stream Netflix to the TV, and that was its only channel. Fast forward to CES 2013, where Roku announced that they surpassed 700 channels on the platform, including channels from FlingoVEVO, and Spotify. Read more

Time Warner goes to court over iPad TV streaming

Here we go, Time Warner Cable has asked a federal court for a “declaratory judgment” on its right to stream live programming to its subscribers via its new iPad app.

“We have steadfastly maintained that we have the rights to allow our customers to view this programming in their homes, over our cable systems, without artificial limits on the screens they can use to do so, and we are asking the court to confirm our view,” said Time Warner Cable general counsel Marc Lawrence-Apfelbaum.

A week ago, Time Warner removed a dozen cable networks from the app after receiving complaints from Viacom, News Corp. and Discovery, reports the LA Times. And late last week, Cablevision launched a similar app that streams just about everything subscribers can watch on TV. Both are free.

As we wrote a few days ago, the battle over iPad content rights is really a battle over the “second screen.” If you can use an app to watch and control TV anywhere in the house, you’re more likely to use that app as you watch programming on your TV set. And from an advertising perspective, second screens will be ripe for new revenue.

Battle time, Cablevision debuts free TV iPad app

When Time Warner Cable released its iPad app earlier this year, it sparked legal threats. But get ready, Cablevision has just rolled out an iPad app that streams dramatically more live and on-demand TV programming — essentially everything you can get on your TV set, for free.

“Optimum Live TV for iPad” (iTunes) can stream up to 300 live TV channels as well as 2,000 or so VOD clips. It also powers your Cablevision DVR.

Shortly after the launch of the Time Warner Cable app, several channels disappeared from the service after a rash of behind-the-scenes legal threats over the fundamental question: who owns tablet distribution rights? Cablevision says that’s an easy answer.

“Content is not delivered over the internet,” says the Cablevision press release. “The application turns the iPad into an additional television, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TVs in the home as part of the service they have paid for. Cablevision has the right to distribute programming over its cable system to iPads configured in this way under its existing distribution agreements with programming providers.”

Like TWC, Cablevision’s app only works over WiFi. But in a new twist, subscribers without broadband access can also use the new app with the addition of a Cablevision modem (that can’t access the internet).

More than just another device, the battle over iPad content rights is really a battle over the “second screen.” If you can use an app to watch and control TV anywhere in the house, you’re more likely to use that app as you watch programming on your TV set. And from an advertising perspective, second screens will be ripe for new revenue.