With two-thirds of mobile device and tablet owners interacting with a second screen while viewing TV, networks are focusing more resources on developing standalone apps for individual shows and events. Sports fans are the most active second screen users, and it was only a matter of time before regional sports networks began creating companion apps for fans to use while watching a team’s games.
Lakers fans will be among the first beneficiaries of such an app. Time Warner Cable SportsNet has recently launched an updated version of “TWC SportsNet,” which will be powered by Mobovivo’s StayTuned platform and Simply New’s creative and content team. The app will provide viewers with exclusive, real-time content during live Lakers games and will include both the pregame and postgame shows on the network. Read more