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Posts Tagged ‘TiVo’

TiVo Study: Multitasking Viewers Rarely Engage in TV-Related Side Activities

Tivo-logo-widescreenTiVo last week released results from its second annual ‘Multitasking and Social TV Survey.’ The company surveyed 856 people who watched at least seven hours of TV per week. 51% of respondents said that they multitask every time or almost every time they watch TV; this is compared to 36% who said they multitask in last year’s survey.

While multitasking is on the rise, more viewers are primarily paying attention to the show they’re watching. 47% of respondents’ total TV time is spent with their primary attention on the TV show while multitasking, compared to 39% in last year’s survey.

“Even given the proliferation of multitasking, viewers remain primarily focused on the television shows they are watching,” said TiVo Chief Research Officer Jonathan Steuer. “To paraphrase the Bard, the program’s the thing!”

TiVo’s study also confirms the findings of Deloitte’s latest Digital Democracy Survey, which was released in March: while multitasking is on the rise, viewers are not engaging much in second-screen activities related to the program.

Only 5% of respondents report TV-related multitasking every time or almost every time they watch TV, while 50% report never or almost never engaging in TV-related multitasking. Top TV-time activities include browsing the Internet (74%), reading or sending email (73%) and text messaging (71%).

Still, social TV marketers should note that 61% of the respondents said that they search the web for information about the shows that they watch and 47% said that they have ‘liked’ a show’s Facebook page.

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Below, more findings from the study:

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TiVo Research: Binge-Watching No Longer the Exception. It’s the Rule.

Tivo-logo-widescreenTivo’s Research and Analytics arm this week released some interesting results from its ‘Spring 2014 Binge-Viewing Survey.’

91% of the 15,196 respondents said that binge-viewing is a common viewing behavior. Perhaps surprisingly, 29% of respondents actually put off watching shows so that they can bing-watch an entire season at once.

With thousands of channels and the proliferation of original programing it is becoming more difficult for a viewer to watch every show that they are interested in. But thanks to the control over cable, broadcast and OTT content afforded by TiVo, and to the proliferation of streaming services like Netflix,” said TiVo Chief Research Officer Jonathan Steuer, “binge-viewing has rapidly become common practice.”

The rise of binge-viewing becoming goes hand-in-hand with the “acceptability” of the practice. When respondents were asked about the term “binging,” only one-third felt that the term had negative connotations; in April 2013, over half (53 percent) of those surveyed considered it a negative term. Read more

In quest to become the leading platform for user-generated TV clips, ConnecTV launches app for iOS

connecTVConnecTV – the second screen platform that syncs to TV shows and allows you to clip and share six-second clips of those shows in real time – has announced the launch of a free mobile app for iOS devices. The app will soon be available for Android. Read more

TiVo partners with Flingo to smarten non-smart TVs

As the digital video recorder becomes more ubiquitous, and is offered by nearly every cable provider, TiVo has been forced to offer more advantages to subscribers. The latest, a partnership with smart tv app leader Flingo, is a big step in the right direction. Read more

TiVo embraces more screens with $130 'Stream' device

TiVo officially unveiled "TiVo Stream" today, a $130 device that enables homes with TiVo Premiere DVRs to watch live and on-demand HDTV on up to four mobile devices. While live viewing is limited to the home, you can download a favorite show or movie and take it with you (a 30-minute show takes about 13 minutes to download if you're OK watching it in standard def, explains AllThingsD).

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Aol's new connected TV app helps distribute video further

Aol continues to invest in the future of TV. They've recently launched a new version of their connected TV app that will be available for Samsung Smart TVs, Rokus, Sony TVs and TiVo devices for the first time. Aol already helps distribute content for TV networks like E! and BBC, and this new app will provide additional reach for their TV partners. We spoke with Rob DelaCruz, General Manager of Connected TV and Mobile Video for the AOL On Network about the launch.

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New connected TV set is powered by TiVo

Aol continues to invest in the future of TV. They've recently launched a new version of their connected TV app that will be available for Samsung Smart TVs, Rokus, Sony TVs and TiVo devices for the first time. Aol already helps distribute content for TV networks like E! and BBC, and this new app will provide additional reach for their TV partners. We spoke with Rob DelaCruz, General Manager of Connected TV and Mobile Video for the AOL On Network about the launch.

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TiVo rolls out its first iPad app

Aol continues to invest in the future of TV. They've recently launched a new version of their connected TV app that will be available for Samsung Smart TVs, Rokus, Sony TVs and TiVo devices for the first time. Aol already helps distribute content for TV networks like E! and BBC, and this new app will provide additional reach for their TV partners. We spoke with Rob DelaCruz, General Manager of Connected TV and Mobile Video for the AOL On Network about the launch.

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iPad quickly becoming TV's second screen

Aol continues to invest in the future of TV. They've recently launched a new version of their connected TV app that will be available for Samsung Smart TVs, Rokus, Sony TVs and TiVo devices for the first time. Aol already helps distribute content for TV networks like E! and BBC, and this new app will provide additional reach for their TV partners. We spoke with Rob DelaCruz, General Manager of Connected TV and Mobile Video for the AOL On Network about the launch.

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