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Posts Tagged ‘tlc’

TLC Reveals Cast of ‘Next Great Baker’ on Snapchat

The-Next-Great-BakerTLC on Wednesday announced the return of ‘Next Great Baker,’ which premieres June 24th at 9/8c.

The network generally reveals which contestants will compete for a spot in Carlo’s Bakery via a press release, but for season four they gave fans an exclusive first look at the cast via their recently launched TLC_Network account on Snapchat. TLC already used the platform to reveal on-set selfless of each of this season’s competitors.

For reality shows with ever-changing casts Snapchat is perhaps the best platform to build buzz and introduce fans to new contestants. In January, we wrote about HBO’s Girls snapchatting from its red carpet premiere, and we have since been expecting more social TV marketers to leverage the platform creatively. Read more

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How Doodle.ly made TLC's 'Cake Boss' more social

Who doesn't love a good cake? America's favorite desert (and snack) has been starring in a TLC show called Cake Boss, which recently concluded it's fifth season. The network partnered with social drawing startup Doodle.ly to allow fans to draw their favorite cakes and let the show grow on the social web. Here's how.

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