As one of TV’s longest running shows, “Law and Order: Special Victims Unit” is still getting creative; this weekend its leveraging social media to spread an important message.

On Sunday at 10amET, a special 16-hour “No More Excuses” marathon of “SVU” episodes will air on USA Network in partnership with show star Mariska Hargitay‘s Joyful Heart foundation. The episodes will revolve around domestic violence, and show stars Mariska Hargitay, Ice T, Danny Pino and Kelly Giddish will all appear for special messages throughout the marathon.

For the promotional marathon, the network will use the hashtag #sayNOMore, which they will promote on their website. The network has also been promoting the marathon via Twitter.

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