The TODAY Show is a big fan of Facebook, integrating it in the show with franchises like "TODAY Throws a Wedding" and even inviting Facebook to debut its new Timeline product live on the show. And now, TODAY is celebrating being the first morning show to hit the 1 million mark on its main Facebook page -- over 1.8 million likes across all of TODAY's Facebook pages.
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The summer is upon us and that means that NBC News' morning show, "Today" is throwing its annual concert series. The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for Friday's Pitbull performance.