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Posts Tagged ‘Today Show’

Social TV Year-in-Review: ‘TODAY’ Orange Room Producer Adam Miller

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The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by TODAY Orange Room Producer Adam Miller. 

2014 was the year of…Orange. In September, we celebrated the one-year anniversary of TODAY’s groundbreaking social initiative, the Orange Room hosted by Carson Daly. With our digital studio and audience-driven content across platforms, we’ve become a model for success in social television.

Here are 9 things we learned about social TV in 2014:

1.       The audience is excited to be involved.

In the first year of the OR, #OrangeRoom trended 127 times. And that’s just the #OrangeRoom hashtag!

2.       Social really allows us to tear down the fourth wall.

We’ve been able to open direct lines of communication between our team and the audience. In just one example Matt Lauer joined Facebook in 2014, kicking off a series of successful weekly live Facebook chats with our viewers.

3.       You can’t plan some of the best moments.  

From Rokering to Rokerthon, being able to rapidly respond in real time is key, and that’s a big shift from the last six decades of morning news.

4.       There’s room for sponsors to participate in new ways.

#LoveYourSelfie and #RealDadMoment are great examples of programs where we’ve partnered with brands that are having similar conversations to our own editorial discussions.  As long as we’re transparent with the audience, we’re excited to include sponsors in new ways going forward. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

‘Today’ Partners with The Atlantic for Digital Town Hall on AIDS Activism

atlanticaidsThe Atlantic LIVE,  MAC AIDS Fund, and the “Today” show have partnered to host a live, digital town hall on millennials and AIDS and HIV activism on Friday.

The event is focused on “Rebels With a Cause,” or millennials who post videos, start crowd funding campaigns, and hashtags for important causes. The town hall will be live-streamed from The New Museum in New York City, but you can access it here. You can also just tune into the “Today” show to see clips of the event. Panel speakers include:

  • Peter Beinart, Contributing Editor, The Atlantic
  • Shareeza Bhola, Communications Manager, Change.org
  • Steve Clemons, Washington Editor at Large, The Atlantic
  • Jenna Bush Hager, Special Correspondent, NBC News’ “Today”
  • Vanessa Kerry, Co-Founder and Chief Executive Officer, Seed Global Health
  • Mario Peregrino, Ambassador, SpeakOutHIV
  • Maliek Powell, Ambassador, SpeakOutHIV
  • Paige Rawls, Author and HIV/AIDS Activist, Positive: A Memoir
  • Zoe Ridolfi-Starr, Student and Founder, No More Red Tape Columbia University
  • Michel Sidibe, Executive Director, UNAIDS
  • Patrick Sullivan, Professor of Epidemiology, Emory University

The event is also taking place on social media under the hashtag #RebelWithCause.

‘TODAY’ Celebrates One Year Anniversary of the Orange Room with Hour-Long Livestream

tdy_or_shooting_140526Yesterday marked the one year anniversary of TODAY‘s ‘Orange Room’ – the digital space on the morning show’s set that exemplifies social TV. The room has allowed fans to participate like never before and provides TODAY hosts with fresh source material each morning. The Orange Room is staffed 24 hours a day, and host Carson Daly and the Orange Room team turn to social to get a sense of what TODAY’s audience would like to see produced each morning.

“It’s incredible how groundbreaking this project has been in the world of morning television,” Orange Room Producer Adam Miller tells Lost Remote. “The Orange Room was the first of its kind to integrate social into a live morning broadcast & its impact was made clear early on during the government shutdown when #DearCongress was born in the Orange Room and immediately took off, trending online & starting a national conversation offline as well. This was a great example of how the Orange Room & TODAY continue to set the agenda on a daily basis, with our viewers really leading the charge, telling us the stories that matter to them the most.” Read more

Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

‘Today’ debuts cross-platform cooking show, ‘Fresh Cooks Live’

2F5E50F78-93DC-1454-26770C4E510ACCCA‘Today’ show fans have demanded longer cooking segments, and NBC has listened.

Yesterday, the ‘Today’ show debuted ‘Fresh Cooks Live: Today’s Spring Cookalong,’ a week-long series that features self-made cooks with large internet followings. The demos will air live on TV via a picture-in-picture format while simultaneously streaming on today.com.

Carson Daly is the host of the series, and will be utilizing social media to engage with fans. ‘Today’ has asked viewers to submit cooking photos and questions using hashtag #FreshCooksLive, and via Facebook.com/TODAY, and Facebook.com/TODAYFood. Daly will be fielding questions live on Twitter, and viewer-submitted cooking photos will be integrated across Today’s coverage. Read more